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How to Write Marketing Copy That Gets Results
Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business letters, most managers, especially marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.
Paperback
First published February 1, 1996
2 people want to read
About the author
James Essinger
40Ìýbooks29ÌýfollowersHi! My name is James Essinger and I'm a writer of fiction and non-fiction.
In my fiction I have a particular interest in personal relationships, travel, history, information technology and chess.
In my non-fiction I have a particular interest in the history of computing, and in language.
I was born in Leicester in the English Midlands in 1957 and I attended Overdale Junior School in Leicester and also Wyggeston Grammar School for Boys. After a year between school and university, I studied English Language and Literature at Lincoln College, which is part of the University of Oxford.
After leaving university I taught English in Finland for three nine-month sessions. I learnt Finnish, and I still speak Finnish fairly fluently. I also speak German and French.
My interests, aside from writing, include: my friends, movies, travel, chess and history.
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