ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE "Rigorous, yet readable. " The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. "Introduction to Behavioral Research Methods "incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest. Teaching & Learning Experience "Personalize Learning "- MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. "Improve Critical Thinking -- "New up-to-date Behavioral Research Case Studies help students apply research to practice. "Engage Students -- "The text is designed to make research methods understandable, useful, and interesting for students. "Explore Research -- "Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process. "Support Instructors --" MyTest, PowerPoints, and an instructor's manual offer additional support for instructors. Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab with eText (at no additional cost). VP: 0205196284 / 9780205196289
is, just as the title says, fit as a basic introductory textbook on experimental psychology. The text is horrendously dry, the formatting uninspired to say the least, but the content of the book is informative, and does put some effort in engaging his reader by giving many real life examples to go along with the dryness of his written word.
This book has undergraduate level chapters on research in behavioural sciences, variability, measurement of behaviour, approaches to psychological measurement, descriptive research, correlational research, advanced correlational strategies, issues in experimental research, experimental design, analysing experimental data, analysing complex designs, quasi-experimental designs, single-case research, ethical issues, and scientific writing. Chapters also include lists with key terms, and chapter summaries.
It gives a clear and straightforward overview of everything a student new to behavioural research must know about the ways in which experimental research is usually conducted, and it also provides the reader with some discussion points (ethical issues), and tips (scientific writing). Though mostly just text, this book does touch upon statistics, although it provides a more verbal, conceptual understanding of them than a mathematical, formulaic one.
This is a good book to start with when first encountering behavioural research, but it’s only useful at the very start of an academic career. Of course, it can be used as reference, but it’s not detailed enough to last long as more advanced statistical and/or research methods courses follow. However, there’s nothing inherently wrong with this, as this is exactly as the author apparently intended, made even more evident by the end chapter on scientific writing.
If you can withstand the dryness of the text, are just starting your academic career and this is relevant for you in some way, then I can recommend it as a basic yet informative introductory to behavioural research methods.
Fairly light read for a textbook. Interesting examples of real studies are used to show examples of the different kinds of experiments that are being talked about.