Analysis of the problems, theory, and design of sampling techniques for social scientists, industrial managers, and others who find statistics increasingly important in their work. Only college algebra assumed. Illustrated with dozens of actual large-scale surveys in government and industry. "The 'bible' of sampling statisticians." � American Statistical Association Journal. 1950 edition.
...In this upcoming election year, polls begin to come at us with growing frequency, a Doppler Effect of ever shrill pronouncements. A core thread of real-world examples and experience detailed in Some Theory is a grounds-up methodology for polls and surveys from interview techniques to data analysis. It is a good time to consider polls, their planning, and their preparation. Deming lays out how it is done and how it works for the interested. The cover image is from a post-WWII survey of Greek households, which is a particularly enlightening example of meeting real-world goals by applying sampling theory in a difficult, imposing field situation. Another government project, referred to throughout, is getting an accurate survey of utility pole conditions at minimum cost but required accuracy.
The structure of the book is somewhat like a textbook, in that each chapter concludes with exercises. Many of these exercises have hints or guided solutions present on the same page. Future social scientists, quality managers, and others can independently read this work to obtain a sound basis for their craft. College algebra is enough to gain entry into Deming’s insight in what the American Statistical Association Journal called "The 'bible' of sampling statisticians."