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42 Rules for a Web Presence That Wins (2nd Edition): Essential Business Strategy for Website and Social Media Success
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It's primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams. The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft "hawk-eye" perspective on the many different considerations for an effective website and social media presence.
The book is divided into four main sections: Management-level Issues Setting Strategy and Tactics Creating Content That Makes Connections Measuring Results The 42 Rules are based on Philippa's 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule is designed to help readers determine if the issue or idea that's being presented is pertinent to their specific situation. It explains the overall concept, and offers an example, case study, or other ideas from over thirty contributing experts including Rob Siefker, Director of Zappos Customer Loyalty Team, Francoise Gilbert, author of "The Global Privacy Book," John Yunker, author of "The Art of the Global Gateway," and Dan Burrus, author of "Flash Foresight."
The book is divided into four main sections: Management-level Issues Setting Strategy and Tactics Creating Content That Makes Connections Measuring Results The 42 Rules are based on Philippa's 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule is designed to help readers determine if the issue or idea that's being presented is pertinent to their specific situation. It explains the overall concept, and offers an example, case study, or other ideas from over thirty contributing experts including Rob Siefker, Director of Zappos Customer Loyalty Team, Francoise Gilbert, author of "The Global Privacy Book," John Yunker, author of "The Art of the Global Gateway," and Dan Burrus, author of "Flash Foresight."
136 pages, Paperback
First published September 1, 2011
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Displaying 1 - 3 of 3 reviews
April 30, 2012
42 Rules for a Web Presence That Wins ebook by Philippa Gamse
This book is about the net and how to use it effectively in your business, your goals and strategies.
There is some advice at the beginning, basically to go to the experts.
The book starts with the net in the 1990's and I also found there was much there. Love how she targets a certain area and finds the expert with the right knowledge/answers and gives that to you.
Like how she uses the 'seeing is believing' concept when it comes to a web site.
With her knowledge and the clients she's helped in the past the book leaves you to believe, she's seen it before and knows how to get the most out of what you are doing-especially the one of the long-term nursing facility where the menu is listed daily, so those on the outside will know what their loved ones on the inside had for a meal.
Although not all 42 rules may apply to you, I do suggest you sit down and read through all of them, the words are so informative.
Even though an example might be about a business to make money if your site is for information sources only you may be surprised at just a simple thing about layout can also benefit your website.
This book is about the net and how to use it effectively in your business, your goals and strategies.
There is some advice at the beginning, basically to go to the experts.
The book starts with the net in the 1990's and I also found there was much there. Love how she targets a certain area and finds the expert with the right knowledge/answers and gives that to you.
Like how she uses the 'seeing is believing' concept when it comes to a web site.
With her knowledge and the clients she's helped in the past the book leaves you to believe, she's seen it before and knows how to get the most out of what you are doing-especially the one of the long-term nursing facility where the menu is listed daily, so those on the outside will know what their loved ones on the inside had for a meal.
Although not all 42 rules may apply to you, I do suggest you sit down and read through all of them, the words are so informative.
Even though an example might be about a business to make money if your site is for information sources only you may be surprised at just a simple thing about layout can also benefit your website.
August 29, 2012
When I began to read this book I was unsure as to how valuable and applicable it might be to me. I work for a non-profit organization and thought this book would mostly pertain to making sales and advancing a business. I was very happy to discover that this book was a treasure trove of practical and simple advice that I will be able to apply. It was easy to read and understand and can be applied to a variety of businesses and organizations. I am sure that I will re-read this book and make changes to our organization's web presence. I already had the opportunity to pass on some of the information that I learned from this book to a friend who operates a website as well.
January 16, 2014
The "rules" listed are extremely commonsensical and nothing new or insightful, but for some people it might be helpful as a checklist to see what they may be doing wrong. Aside from that, I found little merit.
Displaying 1 - 3 of 3 reviews
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