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UX for Beginners: A Crash Course in 100 Short Lessons

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Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical material. This book―based on the wildly popular UX Crash Course from Joel Marsh's blog The Hipper Element ―is laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesn't have to be boring. Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more.

255 pages, Paperback

Published January 26, 2016

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861 people want to read

About the author

Joel Marsh

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Displaying 1 - 30 of 56 reviews
Profile Image for Han.
3 reviews2 followers
May 28, 2018
Perhaps some other readers were hoping for a information dense Neilsen Norman-esque style of reporting - this is absolutely not that kind of book. It has a rubber duck on the title page for God's sake! Yes, Marsh does inject a LOT of humour in this book which made it especially fun for me to read. If I want to read something to improve my craft AFTER spending 8-10 hrs doing it, I'd expect to be slightly humourous. And fiiiiiine, it is not super in depth or will turn you instantly into a skilled practioner in the experience of users but I mean the title does say "UX for Beginners.. It does a great job of covering lots of topics in quick easily readable sections and often offers golden nuggets of advice. I've read it twice and recommend it to anyone entering the field.
Profile Image for Youghourta.
129 reviews201 followers
June 3, 2016
إن كنت تسمع بشكل مُتكرّر عن تجربة المُستخدم*، أو أنّك لا تعرف الفرق ما بينها وما بين تصميم واجهات المُستخدم**، أو أنّك تملك "معلومات" أو "أفكار" حول الأمر لكنّها مُبعثرة بشكل لا يسمح لك لا باستخدامها بشكل جيّد ولا في التّعبير عن آرائك وأفكارك بشكل مُنظّم وبمُصطلحات مُتخصّصة، فهذا الكتاب مُوجّه لك.
يعتمد الكاتب أسلوبًا "خفيف الظّلّ" لإيصال الأفكار بأسلوب مُبسّط وسريع، رغم ورود الكثير ممّا يُمكن وصفه بأنّه عبارات نابية (لا يُفترض وجودها في مثل هذا الكتاب وصادر من دار نشر عريقة كـ "أورايلي") كما أنّها احتوت العديد من "النّكتّ" التي قد يستثقلها القارئ (مثلما أشارت إحدى المُراجعات على موقع أمازون، فإن هناك فرصة للكاتب لتطبيق مبادئ الكتاب والتّغذية الراجعة التي حصل عليها بعد إصدار هذه النّسخة الأولى لإصدار نسخة ثانية مُنقّحة ومزيدة وخالية من هذه المشاكل).

ينقسم الكتاب إلى مئة درس، يُعالج كل واحد منها نقطة مُعيّنة في مجال تجربة المُستخدم (مثل "ما هي سيكولوجية المُستخدم" أو "ما هي قصص المُستخدمين" وما إلى ذلك). وتندرج هذه الدروس ضمن أقسام مُختلفة، بدءً بـ "المبادئ العامة" في مجال تجربة المُستخدم، ومرورًا على كل من "سيكولوجيا قابلية الاستخدام”� "قواعد التّصميم البصري" وانتهاءً بأقسام خاصة بالبيانات والمقاييس التي يجب أخذها بالحسبان ومخُتلف الوظائف والاختصاصات المُتوفّرة لمنتسبي هذا المجال.

الكتاب مفيد لك سواءً كُنت مُبرمجًا تعمل على شركة الناشئة وترغب في معرف ما يجب عليك تضمينه في موقعك/تطبيقك لزيادة فاعلية منتجك، أو كنت مُصمّمًا يرغب في إضفاء طابع "علمي/تقني" على التعديلات التي تدخلها على تصاميمه وعلى الخيارات التي تختارها في مشاريعك.

بإمكانك الاطّلاع على أسلوب الكاتب (وربما حتى جزء كبير من هذا الكتاب) عبر قراءة مقالاته وتدويناته على مدوّنته:
بإمكانك أيضًا أن تجد سلسلة من مقالاته مُترجمة إلى العربية ومُجمّعة ككُتيّب بعنوان "مدخل إلى تجربة المستخدم" هنا:


وإن كنت تفضّل قراءتها كمقالات:





*تجربة المُستخدم= UX (User eXperience)
** واجهة المُستخدم = user interface (UI)
Profile Image for Melvyn.
104 reviews2 followers
November 16, 2021
Picked up this book out of pure curiosity. I’ve been interested in the world of User Experience and Research lately and wanted an overview of the field other than just YouTube videos or blog posts. Turns out this book was actually based off of a blog..

It does a great job at showing all various sides of UX without going into any tedious details. Some parts made me crave for more and others just made me glad I had a summary of the subject.

All in all, this book does exactly what it intended to do, which was give a basic outline of the rising field of UX for anybody who is curious.

And the cover didn’t lie, there are indeed rubber ducks in the book.
Profile Image for Steven.
161 reviews25 followers
June 6, 2016
Great introduction to User Experience. It is very light and intended for the casual reader. There is very little meat here.

Assuming you fit the audience profile for this book, you'll enjoy it. Do not pick this up if you want anything more then the 10,000 foot view.
Profile Image for Walter Ullon.
318 reviews153 followers
March 13, 2022
I picked this one up because:
1) as a data scientist sitting at the intersection of Product Management, I need to try and do my best to understand basic UX principles so I can communicate effectively with designers so we can develop better data-driven products, and...
2) because I am not classically trained in design, thus as the title suggests, I would be considered a beginner

Well, I picked the wrong book. If you are a beginner, you might do well to evaluate other texts first. Also, I found it annoying to no end, so much so that I actually returned it which is not something I do very often at all.

Here's the thing, there's very little substance to the book, it's the equivalent of what your favorite soda tastes like when it has been sitting in ice for too long and it's devoid of any flavor. The 100 lessons are too watered down and superficial to provide any solid practical advice. I found it fitting that the author chose the landscape orientation for the print edition cause it might have just been taken straight from a PowerPoint deck.

But what makes matters worse is that it chronically suffers from the "telling instead of showing" condition. Beginners, who are presumably the audience for this book, tend to do better at understanding things if you show them an example. If you're going to be talking about wireframes, forms, actions, usability, information architecture, etc... then you'd think that as a UX authority, the author would go to great lengths to show you, using examples from the real world, what constitutes a good design/practice, and what doesn't. What do you get instead? Irrelevant cartoons that are so desperate for laughs you almost feel bad for them. Entire pages are wasted on these illustrations. How about you show me an actual wireframe? A bad menu versus a good one? Bad flow? Nope. Not here.

It's so annoying because there's so much knowledge that could have been imparted much more effectively if the author had prioritized the material rather than moonlighting as a comedian. I will say that I didn't find his humor as grating as others, but the opportunity cost of withstanding it several times per page was just too much for me.

There are a couple of nuggets here and there that made me reflect on design aspects I hadn't considered, but I do think you can get more for your money elsewhere.

Cannot recommend it.

Profile Image for Hannah L M.
26 reviews
July 7, 2024
everything you need to know about UX as an introduction!
Profile Image for Jordana.
139 reviews
February 11, 2017
Funny, practical, and helpful guide. Could also have used some additional editing, but had lots of hilarious asides, "pro tips" and memorable pictures (especially on page 154!!!).

Loved this quote: "Users will choose something they understand over something they don't, if you give them a choice. It doesn't matter which one is actually better. When you change or remove features ... tell users what is coming, tell them why, show how it will work, and give them time to adjust (if you can). Otherwise, users will be angry or afraid, because you're taking away something they already understood" (pg. 46).
Profile Image for Mostaque Ahammed.
77 reviews
August 14, 2016
Every UX designers, want to be UX designers & professional UX designers should read this. And also the UI designers also. A must read for all kind of designers. Well written, full of fun and practical examples.
5 reviews1 follower
July 9, 2021
الكتاب جيد .. يحتاج إلى كتابة المصطلحات الانجليزية لكل موضوع ، لان بعض المصطلحات المترجمة للعربي غير واضحة .. كذلك يحتاج إلى اضافة ٍ أكثر للصور ، مثل صورة لل form و fold حتى تكون الصورة واضحة للقارئ

بشكل عام الكتاب ممتاز
Profile Image for Rashmi.
36 reviews3 followers
February 16, 2016
A good book to quickly breeze through. The writing style was annoying.
Profile Image for Zumrud Huseynova.
210 reviews4 followers
October 5, 2019
Intuitive, schmintuitive. Normal is relative.

User Experience design is a process, and these lessons roughly follow that process, but you should always keep these five things in mind: Psychology, Usability, Design, Copywriting, and Analysis.

A good design communicates three things:
What is this?
What is the benefit for the user?
What should they do next?

Ask yourself:
-What is the user’s motivation to be here in the first place?
-How does this make them feel?
-How much work does the user have to do to get what they want?
-What habits are created if they do this over and over?
-What do they expect when they click this?
-Are you assuming they know something that they haven’t learned yet?
-Is this something they want to do again? Why? How often?
-Are you thinking of the user’s wants and needs, or your own?
-How are you rewarding good behavior?

Ask yourself:
-Could you get the job done with less input from the user?
-Are there any user mistakes you could prevent? (Hint: Yes, there are.)
-Are you being clear and direct, or is this a little too clever?
-Is it easy to find (good), hard to miss (better), or subconsciously expected (best)?
-Are you working with the user’s assumptions or against them?
-Have you provided everything the user needs to know?
-Could you solve this just as well by doing something more common?
-Are you basing your decisions on your own logic or categories, or the user’s intuition? How do you know?
-If the user doesn’t read the fine print, does it still work/make sense?

Ask yourself:
-Do users think it looks good? Do they trust it immediately?
-Does it communicate the purpose and function without words?
-Does it represent the brand? Does it all feel like the same site?
-Does the design lead the user’s eyes to the right places? How do you know?
-Do the colors, shapes, and typography help people find what they want and improve the usability of the details?
-Do clickable things look different than unclickable things?
-Does it sound confident and tell the user what to do?
-Does it motivate the user to complete their goal? Is that what we want?
-Is the biggest text the most important text? Why not?
-Does it inform the user or does it assume that they already understand?
-Does it reduce anxiety?
-Is it clear, direct, simple, and functional?
-Are you using data to prove that you are right, or to learn the truth?
-Are you looking for subjective opinions or objective facts?
-Have you collected information that can give you those types of answers?
-Do you know why users do that, or are you interpreting their behavior?
-Are you looking at absolute numbers or relative improvements?
-How will you measure this? Are you measuring the right things?
-Are you looking for bad results, too? Why not?
-How can you use this analysis to make improvements?

If you’re not solving problems, you’re not doing UX.

Solutions are ideas that can be wrong.

I give you the simplest practical model of emotions known to mankind:
There are two categories of emotions: gain and loss.
Emotions are reactions, not goals. Time makes emotions more complicated.

There are two main types of information that you can get from research that involves people: subjective (opinion, memory) and objective (fact).

User research is not a way to confirm your beliefs; it’s a way to discover them.

In theory, choosing nothing is always an option.

When something doesn’t match what we expect, we notice.

If users don’t know, users don’t care. And sometimes even when they do know, they don’t care!

Whatever is happening to you now (or soon) seems more important than what will happen to you later (or in the future). - Hyperbolic Discounting

THE BASIC FORMULA

Action from User A = Feedback for User B = Content for User C

For example:

You share a friend’s photo on Facebook. That’s your action, which gives feedback to your friend. When you share it, the rest of your friends see the photo in their feed, with a note saying you shared it.

If you want millions of happy users, design for the distracted idiots, not the obsessed geniuses.

Before you can break a pattern, you have to make one.

You can follow this formula for text on anything you want people to click:

Verb + Benefit + Urgent Time/Place

Just because you like it, doesn’t mean it’s good.

—ĔĔĔĔ�

If God were a UX designer, you would be sitting in a small, dark, sound-proof room, in a comfortable chair, with no clock, using a device that could only display his website or app.

Who knows, maybe you are.
Profile Image for BCS.
218 reviews34 followers
September 20, 2018
As someone holding responsibility for websites going back twenty years or more, I thought it about time I read up on UX, or user experience. Joel Marsh, as the former author of an email newsletter on the subject, has managed to turn that experience into a hundred brief lessons covering matters such as psychology, usability, design, copywriting and analysis.

Most lessons are brief only covering one to three pages with illustrations, large print and some white space making them relatively quick and easy to read. Marsh encourages questioning and deals a lot with the psychology of the user experience and how to analyse it, test ideas out and methods such as card sorting, surveys and interviews.

Slightly heavy on the American metaphors and examples, it may put off the non-US reader, especially when they’re around sex toys or the word ‘s**t,� but he does successfully portray marketing as the illusion of choice and one important universal prescription he makes is that when we take notes they should be good enough for someone else to use!

As I read through I wondered where accessibility was in all this but sure enough it appears as lesson 76 and whilst not being dogmatic, as it can be quite technical, he does stress the importance. Similarly, Marsh has left some of the other important stuff for the later lessons including analysing usage (graphs and statistics) and what the actual UX designer does and should include in their portfolio.

This is a good book for highlighting most of what a designer needs to consider in the realm of user experience, if greater depth is needed on topics I’m sure there are particular books or websites that’ll have an opinion. What Marsh is doing is sharing his experiences in a distilled form, like his opinions or not. If the RRP is a bit high, find it cheaper or borrow it from a library!

Review by Dr Mick Phythian MBCS CITP
Originally published:
Profile Image for Gaurav Sharma.
5 reviews
March 29, 2023
UX for Beginners is aptly named book for designers. It provides bite-sized information in power-packed lessons. It teaches basic UX concepts in a funny way. Some examples are truly hilarious.

Most of the UX guys write in a serious manner and their writing is generally unfathomable to laymen. Joel is a smart guy who realized that and he wrote this book in a way that a simple-minded guy like me could understand.

All the great writers generally have a knack to make people understand a complex subject in an easy way. They don’t follow a dogmatic approach. I was so immersed in the book that I finished it in one go. I was hoping it could last a bit more pages.

I’ll highly recommend this book to all the aspiring designers as well as to those guys who are trying to switch their career to UX. To tell you the truth, this book should be read by anyone who wants to know more about people.

I personally learnt how to write concisely. I saw how to break down a hard subject into easy, chewable parts. I am looking forward to reading Joel’s other book called “The Composite Persuasion�.
Profile Image for Mai.
535 reviews149 followers
December 18, 2019
Very Good book for beginners in UX Design ,It covers all the basic and fundamental concepts in UX based on psychology,research and the author's real experience in that Field .I loved that it was fun and easy to read and digest .I enjoy that this book breaks down the info into small lessons so you won't get overwhelmed reading it and the jokes in the book will keep you entertained.Highly recommend it for all aspiring UXers :)
Profile Image for John Kerl.
Author1 book
March 7, 2019
This isn't at all about technologies like React vs Angular or what have you. Instead it's all about what you want to accomplish in a UI; how to tell if you're succeeding; how to find out how people are using it.

Succinct, powerful, immediately applicable.

I can't recommend it strongly enough for newcomers like myself.
Profile Image for Dave.
830 reviews5 followers
April 27, 2019
This book has some good information about UX and what its different compnents are, which was helpful to me.

Though there are some hedges in the other direction, I was put off by the suggestion that designers should be making addictive experiences; I think that's never a good idea.

The wannabe-edgelord attempts at humor distract from the content of the book and can be grating at times.
Profile Image for crankmuffin.
4 reviews
February 20, 2021
This is a hilarious introduction to UX that keeps you entertained, and yet hits all the major aspects of work in the profession. Never before has a “technical book� made me want to reach to social media to share snippets and quotes with people who don’t know or care about technical stuff. And sharing & explaining leads to learning, so this book achieves everything it set out to do.
Profile Image for Akshatha.
15 reviews6 followers
January 25, 2021
Though it's a book for beginners, it acts like a great refresher for even an experienced designer! While I never thought I would come across a funny UX book, this one had me pleasantly surprised.! Such a fun and quick read that touches upon some great tips and tricks in the field.
Profile Image for Adriana.
240 reviews
May 10, 2021
Excelente libro para adentrarse en el UX. La información está súper bien explicada, dosificada y con muy buen humor para no aburrirse. Ampliamente recomendado si lo que deseas es conocer diversos básicos de este mundo.
Profile Image for Lynnette Dinh.
66 reviews6 followers
October 13, 2021
A great option if you're looking for a quick read that covers all the User Experience design basics.

“If users don’t know, users don’t care. And sometimes even when they do know, they don’t care!�
1 review
Want to read
May 24, 2023
I'm here for suggestions... expecting those reading my comment to be UX designers or aspire to become one....so, I want to become a UX designer but idk how to start learning UX so if someone can help me with that it would be great
Profile Image for Dale Moore.
39 reviews
January 3, 2019
Excellent intro to User Experience Design. Will definitely be re-reading and referencing this book again over time!
17 reviews
April 19, 2019
Nettes, kurzes und unterhaltsames Buch über UX. Es gibt eher einen Überblick und geht nicht in die Tiefe.
Profile Image for Blake Atkerson.
14 reviews
June 15, 2019
Fun and Fast

This guide was a great introduction for someone new like me to UX. Easy bite-sized concepts to read on the train and in-between meetings.
Profile Image for Ihsan Mani.
1 review
November 27, 2019
I enjoyed reading this book. It was an easy read. Concepts were clearly explained.
Profile Image for Aaron.
8 reviews
April 22, 2020
Easy read for budding UX designers. Some of the references are funny and cringe-y at times. Good refresh for basic concepts in UX
Displaying 1 - 30 of 56 reviews

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