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Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner
Data Mining for Business Concepts, Techniques, and Applications in XLMiner®, Third EditionÌýpresents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data.
Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also
Real-world examples to build a theoretical and practical understanding of key data mining methodsÌý End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides Free 140-day license to use XLMinerÌýfor Education software Data Mining for Business Concepts, Techniques, and Applications in XLMiner®, Third EditionÌýis an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology.
Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also
Real-world examples to build a theoretical and practical understanding of key data mining methodsÌý End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides Free 140-day license to use XLMinerÌýfor Education software Data Mining for Business Concepts, Techniques, and Applications in XLMiner®, Third EditionÌýis an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology.
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529 pages, Kindle Edition
First published March 21, 2016
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23 people want to read
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Displaying 1 - 3 of 3 reviews
July 17, 2018
My takeaway from this book is understanding how collaborative filtering works and why my Spotify and Netflix accounts may be "ruined." Did not use XLMiner at all, only R.
January 3, 2019
Racial profiling.
March 1, 2021
Notwithstanding the book teaches the foundations of data mining, but in my opinion the software (XL Miner) is outdated
Displaying 1 - 3 of 3 reviews
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