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298 pages, Hardcover
First published January 1, 2010
The designer's job is to provide people with appropriate mental models.
Every application has an inherent amount of irreducible complexity. The only question is who will have to deal with it, the user or the developer (programmer or engineer). (Tesler and Saffer 2007)
The world of services is different from that of products, in part because they have not been studied as much as products. Although one would think that service providers should also adhere to the standard themes of good interaction design, that is, good feedback along with coherent conceptual models, in practice it is not that simple. Services are often complex systems, barely understood even by the service provider, with multiple components spread across many geographical locations and divisions of the company.
Service designers do not see service as something that can be reduced to a commodity. They focus on how people actually experience services, in order to understand how large service organisations can create better relationships with their users and customers.
A tangible change that has emerged from doing this exercise regularly is that customers calling to discuss their hospital visit are now offered a checklist of things that other people in similar situations have asked. This was introduced after BUPA realised that people often didn’t know what to ask when the call finished with the question ‘is there anything else I can help you with?� Alison, again: "You have to do as much as possible to manage getting into people’s shoes � psychologically, emotionally, physically"