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Living With Complexity

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Why we don't really want simplicity, and how we can learn to live with complexity.

If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.

Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools.

Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding—but only if it is understandable, sensible, and meaningful.

298 pages, Hardcover

First published January 1, 2010

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3,628 people want to read

About the author

Donald A. Norman

32books1,520followers
Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.
Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism JND (just-noticeable difference) to signify his endeavors to make a difference.

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Displaying 1 - 30 of 67 reviews
Profile Image for Mike.
531 reviews129 followers
July 20, 2017
Living with Complexity is an unfocused, incoherent, and redundant mess. The thesis statement presented by Bud Peterson in the foreword - what he thinks this book is about - is only applicable to the first few chapters and the last two. The rest seem like an old crank's ramshackle observations borne from a designer's penchant for exacting fussiness. Occasionally the examples are spot-on: unsightly wires connecting to a poorly-located outlet in the center of a conference room, and other times they are downright wrong. Norman praises the open layout of a bank for its so-called customer focus, even though it blatantly ignores bank customers' preference for privacy, a discomfort with overheard conversation about ones' personal finances, and lastly, this design is meant for people who are able to stand and is therefore discriminatory toward the wheelchair-bound. No wonder the other banks condemned this layout. Norman thinks the banks are wrong, though to avoid a lawsuit for shitty and unfair layout, and there are many moments like this where Norman simply refuses to think things through.

Another is his total confusion as to why certain social signifiers in dinner etiquette - where to put what silverware and how to drape one's napkin - are so mystifying. He chalks it up to some sort of happenstance lack of public awareness, and completely misses the OBVIOUS point that these protocols are purposefully obscured so as to signal whether or not a person has social status or class. Certain signals given between people are meant to draw those socio-economic boundaries or, if not that, then a very narrow in-group/out-group dynamic. This is the low-hanging fruit of social psychology, and Norman doesn't even acknowledge it. It's a glaring omission in his chapter on social signifiers.

Norman fails to get the joke when an engineer says, "If only we didn't have all these people around, our machines would work just fine" (114). Clearly a wry remark, a brief aside oozing with dry wit, yet Norman sees this as a sincere remark, a harbinger of tone-deaf design that is causing the encroaching apocalypse at the hands of callous misanthropes. He takes an inside joke in a program as a condescending threat in the same chapter. And while he's condemning patient care and a hospital's knack for measurable qualities over human qualities, he fails to analyze this problem or really chronicle what his perfectly-designed hospital would look like. He fails to acknowledge why his rudimentary examples (the Apple iPod, a TurboTax that lets you skip sections at will) are great examples: they are, by nature, not complex. The overwhelming amount of necessary measurements on top of immeasurable qualities in patient care without a doubt create a severely complex system. This much Norman acknowledges, but he is not audacious enough to outline a hospital that may be designed in the manner he adulates. I wonder if it's because he knows it's not enough, or that maybe in his narrow scope of vision of door signs and campus lawns he doesn't have the answer. Nor that does he acknowledge that people are trying to make health care simpler (see: Phreesia).

And boy does Norman jump the ship on explaining things that merit explanation. After this quote: "The 'sameness' hypothesis is only sustainable if one ignores the internal meanings that people assign to cultural innovations." (196) There are no examples after; the section simply ends at this. The section about how design could or could not address if not shift firmly-rooted cultural practice is about six pages long and ends with little explained. This is a pattern in Living with Complexity: Norman presents mind-numbingly simple examples about a problem (e.g., the Disneyland "fast pass" when it comes to waiting in line) and then lines his credo with obvious statements (e.g. design ought to be human-oriented, simple things can be made complicated, it's important that people perceive fairness in how they are treated). But once he has the opportunity to analyze those simple things into complicated things, he abbreviates the discussion or sidesteps it altogether. A brilliant page about Ockham's Razor is cut short after the whole tenet is tossed aside. His discussion of cognitive dissonance is, at my most generous, a sloppy introduction (210). He goes on to praise the virtue of checklists, but doesn't address why checklists aren't the be-all/end-all of problem-solving. This is a critique that has existed since Charles Perrow's Normal Accidents decades prior, not to mention how checklists can easily turn into fantasy documents, or how health and safety inspectors are liable to become so primed by checklists that they may succumb to a sort of habit-formed myopia and fail to see nuanced findings in their inspections. He doesn't address another low-hanging fruit - moral hazard - in these situations at all. Why does Norman choose to make some topics more complex, but not others? There's not much of an answer beyond that this was clearly a hastily-written rehash job.

Norman's book also suffers from the same platitudes as Tim Brown's Change by Design does: so-called home runs like "In many cases, the best way to simplify a task is to reconceptualize it" sort of sound promising but still beckon for more meaning (231). That is, when his book doesn't outright contradict itself. On 255, he writes that oftentimes salespeople are too biased to sell a well-designed product: "they couldn't get the salespeople to sell the phones. They weren't cool." Norman answers this question earlier in the book: not only are people bad judges of what they want, but things are more sellable to people generally if they possess features. So even if a design crew creates a Norman-approved phone to address peoples' needs, it might pain Norman to know that a phone created by the Creed of Norman doesn't abide something he already knows about the same people: "Features win over simplicity, even when people realize that features mean more complexity" (55). So which is it, Norman? Is it the bias of the sales force that deters consumers from buying a simple product? Or is it what you said previously in your book? Or is it that humans are contradictory and will give primed responses that don't necessarily reflect their needs based on the context in which the question or the need is presented? How did this pass an edit?

Outside of these glaring issues in continuity, Living with Complexity is a collection of statements of the obvious about the mundane. Toilet paper, wires, doors, you name it. This may very well ruin my ability to read a much better book, The Design of Everyday Things. What a purposeless chore of a book.
Profile Image for Bill.
227 reviews85 followers
March 8, 2018
Another interesting book from Norman. Someone first gave me in grad school and I still hear its echoes almost every day in conversations about design. This book is not as groundbreaking as that earlier one, but I still found it valuable. The thesis of the book is quite simple: despite calls for "simplicity" we all actually want complex tools to deal with the complex world, so long as they are designed with care and empathy so that they can be mastered with appropriate time and effort. He gives interesting examples for each principle, and unlike in previous books spends time away from the world of products and screens on "service design" which was new to me and very relatable. His style is dry but humorous. I can tell Normal would be a very entertaining lecturer. If you've grown accustomed to the dumbed-down prose of bullet-list business books for the busy CEO, you might not immediately like Norman's style, but for the same reason I really appreciated it.
Profile Image for Katrusya.
143 reviews22 followers
March 26, 2020
От насправді очікувала трохи більшого. Класна тема, приємне видання, відомий автор, актуальна мені тема, але от насправді мабуть саме тому очікувала більшого)

Виписала з неї кілька хороших ідей, важливих слів і зауважень, цікавих кейсів, але час від часу траплялися сторінки, які перегортала. Її можна було зробити динамічнішою, коротшою, живішою. Але маємо бути вдячні за те, що є)
Profile Image for Emma Sea.
2,213 reviews1,200 followers
May 7, 2013
I was hoping for something a little more about complex systems, in terms of how design and human factors interact. While there were a few examples in this vein, the book as a whole felt like a rewrite of .

I do love Norman's writing style though; it's very pared back and sparse. There are just enough words to communicate what he wants to say, and nothing extra.

There was one awesome tiny thing that I loved: I had no clue there were places in the world where a salt shaker has many holes, and the pepper shaker has one hole. It's like being told the sky is pink!
Profile Image for Brynn.
386 reviews30 followers
April 9, 2011
"Alfred North Whitehead: 'The guiding motto in the life of every natural philosopher should be, Seek simplicity and distrust it.'"

"But when that complexity is random and arbitrary, then we have reason to be annoyed."

"...complexity by itself is neither good nor bad: it is confusion that is bad."

"...things we understand are no longer complicated, no longer confusing."

"Difficulties arise when there are conflicts between the principles, demands, and operation of technology with the tasks that we are accustomed to doing and with the habits and styles of human behavior and social interaction in general."

"Rituals invariably add complexity to our lives, but in turn, they provide meaning and a sense of membership in a culture."

"A conceptual model is the underlying belief structure held by a person about how something works."

"Decreasing the number of buttons and displays is not the solution. The solution is to understand the total system, to design it in a way that allows all the pieces to fit nicely together, so that initial learning as well as usage are both optimal."

"Tesler described it as a tradeoff: making things easier for the user means making it more difficult for the designer or engineer."

"Simplicity is a mental state, highly coupled with understanding. Something is perceived as simple when its actions, options, and appearance match the person's conceptual model."

"Simplicity decreases when the design makes it difficult to know what is happening or when controls have multiple meanings depending on context."

"People prefer an intermediate level of complexity. Moreover, that preferred level varies with knowledge and experience. Complex things can be easy to use; simple things can be complicated. Sometimes we prefer the complex, sometimes the simple. Taming technology is a psychological task, not a physical one."

"This is a forcing function: the correct behavior is the only possibility."

"Understanding is what transforms complex systems into simple ones. Group understanding is often more powerful and robust than individual understanding."

"Feedback and conceptual models are most important at two times during usage. One is when the product or service is first experienced, for now these aid in learning what to do and what to expect. The other is when there are problems or unexpected delays."

"When it comes to people, not everything we believe to be important can yet be measured. On the other hand, much that we know is unimportant is easy to measure."

"In the rush for efficiency through measurement, we should not forget the wisdom of Albert Einstein, the physicist, who is reported to have said 'not everything that can be counted counts, and not everything that counts can be counted.'"

"We now recognize that one critical component of good design is good interaction, and interaction, to a large extent, is about proper communication."

Profile Image for 박은정 Park.
Author5 books43 followers
November 30, 2012
처음 � 장을 읽을 때는 '과학� 관�' 과목� 대중화 version일거라고 생각했으�, 실제로는 � 보다 훨씬 많은 의미와 철학들을 담고 있다� 사실� 알게 되었�. '복잡함을 다스리는 기술'� 대� 여러모로 생각해볼 � 있게 되어� 아주 마음� 들었� �. (무엇보다 현재 진행하고 있는 TV 프로젝트� 많은 영감�!)

Excerpts
* 단순함과 복잡함의 차이� 구조� 있다.
* 애플� 부사장� � 래리 테슬�(Larry Tesler)� � � � "시스템의 전체적인 복잡도는 항상 동일하다"� 주장했다. (중략)
테슬러는 2007� 인터렉션 디자인의 권위자인 � 새퍼(Dan Saffer)와� 인터뷰에� 다음� 같이 말했�.
"모든 프로그램에는 � 이상 줄일 � 없는 복잡� 정도, � 복잡함의 하한선이 존재한다. 이때 던져� � 질문은 � 복잡함을 누가 감당하느냐는 것이�. 사용자인가, 아니� 개발자인가?"
* 조경사나 도시 계획가들은 그들� 설계� 길이 무참� 파괴되는 것을 달가워하지 않는�. 누군가� 자신� 신중� 설계� 계획� 생각없고 게으� 사람� 짓밟는다� 분노한다. 이는 이상적인 길을 반영한다� 의미에서 '희망�(desire lines, 비공식적 보행자도�)'이라� 불린�. 현명� 도시 계획가라면 � 희망선에 깔린 메시지� 귀 기울여야 한다. 희망선이 디자이너� 아름다운 계획� 파괴한다� 것은 � 디자인이 사람들의 욕망� 반영하지 않는다는 신호�. - p.151
* 우리� 전체 사건에서 어떤 부분을 가� � 기억하는가? 이는 많은 심리학자들이 연구� 착수� 질문이다. 독특� 경험은 언제� 도드라지� 기억된다. 하지� 모든 것이 들어하는 기다렸다가 떠나� 것과 같이 비교� 일정하다� 기억� 가� � 영향� 미치� 순서� �, 시작, 중간이다. 이를 '서열 위치 효과(serial position effect)'라고 한다. 오랫동안 불쾌� 사건� 일어나더라도 사건� 마무� 시간, � � 부분에 � 불쾌�(그렇지� 여전� 불쾌�) 일이 일어나면 � 사건은 긍정적으� 인지된다� 결론� 발표� 연구� 있다. 서열 위치 효과� 지극히 반직관적이�. 왜냐하면 아주 잠깐 수준� 조금 낮은 불쾌감이 들어갔다� 점만 빼면 � 사건 자체가 � 불쾌감이� 때문이다. 하지� 기억� 지배하� 것은 마지막이�. � 실험� 핵심은 명확하다. 마지막을 긍정적으� 장식하라.
(중략)
여행� 시작되기 전에� 행복� 기대감으� 가득했�. 돌아와서는 � 일들� 즐겁� 기억했다. 하지� 여행 중에� 현실은 기대와 다르� � 좋은 일도 많이 생겼다고 했다. 그래� 기억에서 힘들었던 부분은 사라지� 좋은 부분만 남았�. 어쩌� � 강화되거� 실제보다 � 멋지� 포장됐는지� 모른�. 이처� 기억은 실제� 일어� 일보� 훨씬 � 중요하다. 이것은 디자인의 주제이기� 하다. - p.248
Profile Image for Marc.
196 reviews
August 29, 2024
“Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution. The solution is to understand the total system, to design it in a way that allows all the pieces fit nicely together, so that initial learning as well as usage are both optimal. Years ago, Larry Tesler, then a vice president of Apple, argued that the total complexity of a system is a constant: as you make the person's interaction simpler, the hidden complexity behind the scenes increases. Make one part of the system simpler, said Tesler, and the rest of the system gets more complex. This principle is known today as "Tesler's law of the conservation of complexity." Tesler described it as a tradeoff: making things easier for the user means making it more difficult for the designer or engineer.�

A simple appearance comes from a high state of development, while a complex appearance comes from a low state of development: complex is simple and simple is complex. This is the core philosophical inquiry Norman attempts, not to divine but to help the reader accept, and to a lesser degree understand. There is much talk- and good talk - describing the situation (differentiating between complex and complicated), of making the connection between design and the underlining conceptual models but beyond this, Norman does not move nearer to the core of the inquiry, nor does he evolve beyond the thesis of: what complexity is, why it exists and the necessary acceptance as a part of our lives. Norman does an excellent job of outlining and demonstrating the problem of complexity, and when all aspects of a problem are laid out clearly, problems begin to appear progressively less complex. There is a want - a need - for more. More exploration, more deliberation, more digestion of the inquiry. There is no return to the days gone of perceived simplicity; the world has changed too much and continues to barrel forward. The world may indeed be complex, but it need not be lamented. Simplicity is in the mind. The perception of simplicity requires the joint efforts of those who design and those who use it.
Profile Image for La Lena.
177 reviews5 followers
May 9, 2021
Що ж, отак от, придбати книгу на конференції два роки тому і підписати, власне, у автора 🦭 ... а прочитати тільки зараз, але краще пізно, аніж ніколи. Цікава, пізнавальна добірка історій, що будуть корисними не тільки дизайнерам, інженерам, але й урбаністам і просто всім людям, що цікавляться дизайном, як невід'ємною складовою життя. Адже складність, це не є заплутаність, приборкування цієї складності то нагода отримувати новий досвід ну і хіба цікаво було б нам без складностей 🙃
Profile Image for Nathan Shelton.
45 reviews1 follower
February 10, 2022
At times, this book was a fun read; however, the chapters were too long and repetitive to allow for a higher rating.

In short, 280 pages later, designers and users must cooperate with each other to ensure that the technology we use is complex enough to match the richness of the world we live in; however, also appropriately simple.
Profile Image for Paulo Ribeiro.
30 reviews1 follower
May 25, 2021
This book was a pleasure to read as it presents high-level design principles in a very accessible language, illustrated with memorable examples. I found it very easy to extrapolate these design principles to my Technical Writing field.
Profile Image for Rich Kelley.
37 reviews20 followers
July 16, 2011
I recall reading Norman's The Psychology of Everyday Things back in the late 1980s and enjoying it immensely. That was his first book and it was groundbreaking. I haven't read any of the books he's published since--and he's written a lot. This was this month's selection for my UX Book Club in NYC and I found it much lighter than the other books we've read--and I had the distinct sense that much of the material was recycled. It didn't strike me as a stunning revelation that the world is complex, that complexity is not a bad thing, and that designers must find the appropriate conceptual model to make a product or system as simple to use as possible. What I want to know is how do we find that conceptual model. This book doesn't tell you that. I liked how he differentiates between affordances and signifiers--but he spends only a few pages on that here. My fellow UX discussants says he spends more time on that in his other books, specifically The Design of Everyday Things. So perhaps I read the wrong book.
Profile Image for Lydia.
541 reviews27 followers
October 30, 2011
I liked Norman's "Life of Everyday Things" better, maybe only because it was the first time I was thinking about how design affects our life. Norman goes further here, looking at how to make your wait in a line better or why hospital care is now focused on how you appear through your computerized records rather than your human-ness. He points out that things are more complex now, than they were even a few years ago, but it seems a bit too random with few solutions. I don't feel any better about it. I want to hear about solutions, elegance found. Norman sounds like he is only readying for the onslaught of baby number seven billion.
Profile Image for Seema.
92 reviews73 followers
January 17, 2012
بلغة سهلة يشرح هذا الكتاب ببساطة كيف تتعقد الأمور البسيطة.
لا أرى الكتاب يصلح للتسلية برغم المعلومات المثيرة التي فيه. ولا يصلح بأن يقرأ بنصف عين, لأنه يحتاج بعض التركيز.

أستفادتي منه كبيرة منها أن النظام لا يعني الترتيب. والفرق بين الـ complex والـ complicated. فالأولى هي حالة الشيء ولا عيب في ذلك, والأخرى هي الحالة الذهنية لنا عن شيءٍ ما. والتعرف على تفكير المصمم أثناء عمل أي منتج.

التعقيد لا يكون مخيفًا, إلا حين لا نفهمه.
Profile Image for Initially NO.
Author29 books34 followers
October 26, 2014
A philosophical discussion of why what might seem to simplify, actually complicates. The hole codes on salt and pepper shakers being up to the discretion and custom of those who use them; how Disney Land purposely keeps people waiting as long as they can at rides, so they don't have to build more, and instead offers street entertainment so people don't think too much about waiting...
A very pared-down accessible book, that is interesting enough.
Profile Image for Yuree.
4 reviews
July 7, 2011
This book reminds me of one of the professor from my grad school. I still remember his pathetic look when I mentioned the same opinion the author want to talk about nature of design (it was almost 6 years ago now). He is one of well known groupie of the author of this book in Korea and now I am truly curious what he will think after reading this.
Profile Image for Karen.
36 reviews
January 19, 2016
Was drawn in by the cover design and concept. The entire book is printed in sans serif type. Is that supposed to be indicative of less complexity?
Read on a design site that when something is printed in a font that's hard to read, greater understanding is the result due to forcing the reader to decipher the content.

It's also annoying.
Profile Image for Nathanael Coyne.
157 reviews56 followers
April 27, 2011
You could very easily read this instead of DOET/POET, or if you've read his early work then there's not much new in here. The concept of complex vs complicated could be summed up in just one chapter, not spread over a whole book. Nonetheless, it's still a book you should read.
Profile Image for Jack Vinson.
894 reviews44 followers
January 5, 2011
I decided to blog a review of this one after all. Good stuff.


Reading for the Boston area UX Book Club meeting on 6 Jan 2011.
Profile Image for Dale.
540 reviews68 followers
May 28, 2011
If Donald Norman had written nothing else prior to this book I would probably rate it higher. But by comparison to his earlier books, this one seems disjointed, discursive, and dull. If you're interested in design, I would recommend his 'Design of Everyday Things' and 'Design of Future Things'.
Profile Image for Pasquale.
15 reviews
April 13, 2011
The best book for understanding the interaction design !
Profile Image for Brandon Carlson.
102 reviews8 followers
June 30, 2011
Not bad. Had some good parts and some bad parts. It was interesting when the author was discussing queueing theory and it's relationship to design.
Profile Image for Neda.
86 reviews16 followers
April 13, 2020
این کتاب با عنوان:
مدارا با پیچیدگی،
توسط آقای مهدی مقیمی و اینجانب ترجمه شده است، و به زودی توسط انتشارات وارش به چاپ خواهد رسید.
کتابی مناسب علاقمندان و اهالی طراحی و کسب و کار
Profile Image for Jern Kunpittaya.
66 reviews
February 18, 2025
Definitely good intro book for design. Interesting concept, though the contents can definitely be more concise, but not that bad they are reiterated with new examples.

Complexity is to describe a state of the world, while Complicated described a state of the mind. Our life are complex, but that doesn't mean we cannot make it more simple, though not simpler since there can be trade off between simplicity and the features that might get lost along too much simplification aka simple design might just end up harder to use. In fact, in some cases, we might want to make it complex to make it more valuable like fancy ritual or mechanics. Briefly, we don't mind complexity when it seems appropriate.

-What makes things simple --> a person using it has a good conceptual model of how it operates
-Tesler's law of conservation of complexity --> making things easier for users means making it more difficult for designer or engineer.
-"Extra capability doesn't require more features, similarly, usability does not require simplicity"
-Simplicity is a myth, people want features!
-Reduce complexity through forcing function (allow only a certain action)
-Signifier --> communicate some info, good design wont need additional sign to tell how to use
-"Often, the only difference between a service and a product is a point of view"
-We often overlook the value of human experience
-Very cool chapter about designing waiting line.
-Make system self explaining & giving feedback through each step guiding users.
-When things get too complicate, people find ways to simplify them which defeats its original purpose (like security and writing down all password in one place)
-"The designers must provide structure, effective communication, and a learnable, sociable interaction. We who use the results must be willing to take the time to learn the principles and underlying structure, to master the necessary siills. We are in a partnership with designers"
Profile Image for Soren_Schneider.
39 reviews6 followers
February 2, 2020
Це друга книга Дона Нормана, яку я прочитав. І не остання.

Загалом ця книга про те, що не варто сприймати складність як проблему. Реальна проблема - ускладнювання. Між цими термінами є велика прірва. Яка саме і в чому це проявляється? Відповідь у книзі.

Головною думкою на самому початку і в кінці є твердження, що робота дизайнера (будь-чого) - знайти медіум між простотою та складністю. Бо обидві крайнощі приведуть нас до продукту, який не буде нікому цікавий. Разом з тим треба зробити продукт достатньо зрозумілим, щоб його хотілося придбати. Тобто, у цій книзі Дональд Норман пояснює читачеві концепцію User Experience. У той час, як попередня праця "Емоційний дизайн: Чому ми любимо (або ненавидимо) речі довкола нас" пояснює нам концепцію User Interface. Тому ці книги варто читати одна за одною. Принаймні я так і зробив.

Вже маючи досвід читання книжок Дона Нормана можу сказати, що іноді його складно читати. Що є іронічним. Деінде автор дозволяє собі робити рандомні приклади з великим ланцюгом однієї думки, яку він розкриває у той момент, коли ти забув з чого взагалі він почав розмову. Останні дві глави було важко читати через дуже вже заморочений текст, який ти читаєш просто щоб закінчити книгу. Тобто ти розумієш про що мова, але така вже вимучена кінцівка, на відміну від жвавого початку, де він дозволяв собі робити іронічні коментарі у бік поганого дизайну речей. Забагато повторень. Можливо це суто особисте враження і комусь це не здаватиметься проблемою. Але саме через це я зняв один бал.

У висновку можу сказати, що обидві книжки мастгев для тих, хто цікавиться дизайном або хоче стати дизайнером. Видавництво ArtHuss дуже добре попрацювали з текстами Нормана і зробили гарне видання. Тому раджу прочитати.
Profile Image for Molly.
214 reviews4 followers
July 26, 2017
Having never read a book on design before, this was an interesting-enough foray into the field. Norman discusses how our world is inherently complex, so the design of objects and technology has to take that into account while still providing coherent conceptual models of how a thing should be used. I thought certain ideas were more intriguing than others: the chapter on designing waits was probably the most enlightening, with some of the material about social signifiers and the design of systems being just about as interesting.

However, the book didn't have a lot of "oomph". I didn't find anything Norman was saying to be truly groundbreaking. Perhaps that wasn't the point of the book: Norman isn't presenting his own research (very much) or trying to argue a big thesis; he's really trying more to summarize several ideas in the field of design into an overarching set of guidelines for designers of complex products.

Ultimately, Living with Complexity was a slightly deeper dive into the considerations behind products I use every day. I am coming away from this book with a lot of "huh, that's sort of interesting" feelings, and I might find a few of the ideas within applicable in my career, but my life was ultimately not changed by this book .
Profile Image for Francis Norton.
9 reviews18 followers
October 1, 2012
I'm reading Don Norman's Living with Complexity for a UX Book Club London meetup, but I am also trying to prepare for the Service Design short course at Central St Martins that I will be taking next month, so I'm going to focus on his comments on Service Design - especially since this is the first Don Norman book I've read where he discusses this topic.

In many ways the book is something old, something new. The old bit - and none the less true for it - is his job description for designers:
The designer's job is to provide people with appropriate mental models.

[ch 2, p29]
The official new element is the complexity of the title, and his view that many devices and services involve an irreducible complexity which cannot be magicked away, as he expresses in a quote:
Every application has an inherent amount of irreducible complexity. The only question is who will have to deal with it, the user or the developer (programmer or engineer). (Tesler and Saffer 2007)

[ch 2, p46]

Chapter 6, Systems and Services, and chapter 7, Waits, are the most directly relevant to service design. He discusses the relative immaturity of Service Design compare to Product Design in characteristically IxD terms:

The world of services is different from that of products, in part because they have not been studied as much as products. Although one would think that service providers should also adhere to the standard themes of good interaction design, that is, good feedback along with coherent conceptual models, in practice it is not that simple. Services are often complex systems, barely understood even by the service provider, with multiple components spread across many geographical locations and divisions of the company.

[ch 6, p144]
Don Norman has respect for the challenge: services are described in terms of complexity, back-stage and front-stage, recursiveness (a customer's back-stage may be a clerk's front-stage) and the systems thinking required.

Amongst other case studies, he describes IDEO's re-design of Amtrak's Acela Express: how IDEO declined an RFP for redesigning train interiors in favour of redesigning the entire service, starting with "learning about routes, timetables, costs" through 10 stages to "Continuing the journey" (how true - I would use UK long distance train services far more if I could hire a car at my destination as simply as I can at an airport), and Apple's iPod and iTunes, both illustrating roads to commercial success that involve thinking of the offering as a system and its delivery as an extended service.

I found an equally coherent but somewhat contrasting perspective in Journey to the Interface, a pamphlet published back in 2006 by Demos and Engine Service Design.

They take a more humanist approach:
Service designers do not see service as something that can be reduced to a commodity. They focus on how people actually experience services, in order to understand how large service organisations can create better relationships with their users and customers.


Experiences and relationships are the recurring themes of this pamphlet.
This model is not necessarily incompatible with the Don's - early on we get a little BUPA case study, which ends:
A tangible change that has emerged from doing this exercise regularly is that customers calling to discuss their hospital visit are now offered a checklist of things that other people in similar situations have asked. This was introduced after BUPA realised that people often didn’t know what to ask when the call finished with the question ‘is there anything else I can help you with?� Alison, again: "You have to do as much as possible to manage getting into people’s shoes � psychologically, emotionally, physically"

Although the terminology is different, this example fits right in Don Norman's emphasis on ensuring that the user develops a mental model which includes understanding the most relevant future options.

Two things that distinguish the Demos / Engine Service Design approach from Don Norman's are,
[1] the emphasis on relationships, eg
The picture of service is no less complex from the interface as it is from a systemic perspective. What is different, however, is that the interface focuses on how people and services relate, not simply the shape of existing services.
and [2], the emphasis on co-production, eg:
Service designers focus on a specific kind of engagement:
engagement at the interface. Deliberation has to take place at the point of delivery to create the kind of engagement required for co-production � that where people are mobilised, coached, and
encouraged to participate in the ‘common enterprise� of generating positive outcomes.

A point shared by both publications is the difficulty of measuring (and thus funding) the value of services which are designed to provide long-term or preventative outcomes - I would like to have seen some discussion of Social Impact Bonds here, as one apparently appropriate mechanism.

All in all, I'd say Don Norman's book is an excellent overview of various design issues from an Interaction Design perspective. There was a common feeling at the UX Book Club London meeting I was at (IG Index - thanks Jane and Chris!) that it would be most appropriate to an interested non-designer, and in fact the Service Design chapter was found by many to be the most interesting, perhaps because we weren't, in the main, Service Designers.

On Service Design specifically, I found it a helpful snapshot, if conservative in vision. The greater ambitions of Journey to the Interface are somewhat focussed on a specific British context, but I find it entirely plausible that changing the relationship between service users and service providers could have more radical effects than changing the relationship between consumers and their products or programs, especially when achieved by techniques like co-production.
4 reviews
September 26, 2018
"Complexity" describes a state of the world which is not inherently bad, and is often necessary. "Complicated" describes a state of mind marked by confusion and frustration (often due to bad design). The goal of a designer is to make it so that complex systems are not complicated for the user.

Tessler's Law of Irreducible Complexity states that "when we add automation to simplify the demands upon people, we increase the complexity of the underlying technology."

Increased complexity increases chances for things to go wrong. Poorly implemented automation can increase workload and frustration, whereas properly designed automation can improve human performance and reduce workload.
Profile Image for Slava Kashanskyi.
8 reviews
May 4, 2023
See below for the English version.

Якщо не знати про діяльність Nielsen Norman Group, одним із засновників якої є Дон Норман, та її внесок в розвиток людино-орієнтованих продуктів, то ця книга, мабуть, була б поганим вибором для знайомства з автором. Адже всупереч своїй назві, «Опанувати складність» здається незв'язною, непослідовною та розтягнутою.

Одні теми Норман надмірно ускладнює тим, що на доволі прості приклади розгорнуто викладає свої ідеї очевидними твердженнями. Інші ж, навпаки, розглядає поверхнево або взагалі обходить стороною, незважаючи на свою здатність до більш глибокого аналізу та його доречність.

Без сумніву, Дон Норман є батьком сучасного дизайну взаємодії на основі здорового глузду. Його книги можна побачити чи не в кожній добірці літератури, яку варто прочитати дизайнеру. Він знає, про що говорить, й до нього слід прислухатися. Але його фундаментальною працею все ж є «Дизайн звичних речей».

English version.

If you are unfamiliar with the activities of the Nielsen Norman Group, founded by Don Norman, and its significant contributions to the development of human-centric products, this book may not be the best choice to get to know the author. Despite its title, Living with Complexity appears to be incoherent, inconsistent, and overly lengthy.

Norman tends to overcomplicate some topics by presenting his ideas in a detailed manner using overly simplistic examples and stating the obvious. On the other hand, he often treats other topics superficially or bypasses them altogether, despite his ability to analyze them in depth.

Undoubtedly, Don Norman is a pioneer in modern common-sense interaction design, and his books are essential readings for designers. He has a wealth of knowledge and experience, and his seminal work remains The Design of Everyday Things.
Profile Image for Lookchin.
11 reviews2 followers
July 24, 2024
Nice core idea, a bit unfocused

The core idea of this book is about the complexity and when would it be necessary or just nonsense. I think it can be structured in a better way, but it still gives a nice observation for the readers to be more proactive in thinking about the designs in daily life.
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