Saket's bookshelf: all en-US Wed, 13 Dec 2023 10:00:11 -0800 60 Saket's bookshelf: all 144 41 /images/layout/goodreads_logo_144.jpg <![CDATA[The Creative Act: A Way of Being]]> 60965426 From the legendary music producer, a master at helping people connect with the wellsprings of their creativity, comes a beautifully crafted book many years in the making that offers that same deep wisdom to all of us.

"A gorgeous and inspiring work of art on creation, creativity, the work of the artist. It will gladden the hearts of writers and artists everywhere, and get them working again with a new sense of meaning and direction. A stunning accomplishment." --Anne Lamott

"I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be." --Rick Rubin

Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, as he has thought deeply about where creativity comes from and where it doesn't, he has learned that being an artist isn't about your specific output, it's about your relationship to the world. Creativity has a place in everyone's life, and everyone can make that place larger. In fact, there are few more important responsibilities.

The Creative Act is a beautiful and generous course of study that illuminates the path of the artist as a road we all can follow. It distills the wisdom gleaned from a lifetime's work into a luminous reading experience that puts the power to create moments--and lifetimes--of exhilaration and transcendence within closer reach for all of us.]]> 406 Rick Rubin 0593652886 Saket 0 to-read 4.00 2023 The Creative Act: A Way of Being
author: Rick Rubin
name: Saket
average rating: 4.00
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]]> <![CDATA[On Writing Well: The Classic Guide to Writing Nonfiction]]> 53343 On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.]]> 321 William Zinsser 0060891548 Saket 0 to-read 4.23 1976 On Writing Well: The Classic Guide to Writing Nonfiction
author: William Zinsser
name: Saket
average rating: 4.23
book published: 1976
rating: 0
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date added: 2023/11/06
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]]> <![CDATA[Bootstrapping: Douglas Engelbart, Coevolution, and the Origins of Personal Computing (Writing Science)]]> 1196997 314 Thierry Bardini 0804738718 Saket 0 to-read 3.70 2000 Bootstrapping: Douglas Engelbart, Coevolution, and the Origins of Personal Computing (Writing Science)
author: Thierry Bardini
name: Saket
average rating: 3.70
book published: 2000
rating: 0
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date added: 2023/09/23
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]]> <![CDATA[Reality Transurfing 1: The Space of Variations (Reality Transurfing Series)]]> 43889639 The book opens a bizarre world where everyday reality reveals facets which you are not familiar with. Many issues of day-to-day life are perceived in an absolutely new way.
We all, in one way or another, find ourselves trapped by circumstances. Desires go unfulfilled, dreams never come true, whereas our worst expectations justify themselves, as if to spite us. Can’t we turn this around? It appears that we can. And you’ll learn how. Transurfing is the technology for controlling reality. You don’t have to “attain your objectives� as everything will happen in accordance with you desires without any effort. All goals are reached without you.
Unbelievable? Well, you won’t be asked to just believe it as the author presents specific methods that allow you to verify everything yourself. And only then will your ordinary way of looking at things fall apart. In spite of the completely fantastic nature of the ideas presented in this book, they have already found practical affirmation. Those who have tried Transurfing, have experienced amazement, verging on ecstasy. The world surrounding transurfers changes in an inexplicable way, literally before their very eyes. And here there is no place for mysticism as everything is absolutely real.
Readers “It seems we knew it intuitively before! And here, at long last our gut feelings were put into words and our vague ideas proved.�

This is the first English translation of the first volume of Reality Transurfing, the top non-fiction bestellers in the world in 2005 and 2006. It describes a new way of looking at reality, indeed of creating it. It provides a scientific explanation of the laws that help you do this, building up a scientific model, speaking in detail about particular rules to follow and giving important how-to tips, illustrated with examples.]]> 459 Vadim Zeland Saket 0 to-read 4.34 2004 Reality Transurfing 1: The Space of Variations (Reality Transurfing Series)
author: Vadim Zeland
name: Saket
average rating: 4.34
book published: 2004
rating: 0
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date added: 2023/08/05
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]]> Nehru: The Invention of India 109234 304 Shashi Tharoor 1559707372 Saket 0 to-read 3.85 2003 Nehru: The Invention of India
author: Shashi Tharoor
name: Saket
average rating: 3.85
book published: 2003
rating: 0
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date added: 2023/06/10
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]]> <![CDATA[TCP/IP Protocol Suite (Mcgraw-hill Forouzan Networking)]]> 25844818 1024 Behrouz A. Forouzan Saket 0 to-read 4.43 1999 TCP/IP Protocol Suite (Mcgraw-hill Forouzan Networking)
author: Behrouz A. Forouzan
name: Saket
average rating: 4.43
book published: 1999
rating: 0
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date added: 2023/05/31
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]]> <![CDATA[7 Powers: The Foundations of Business Strategy]]> 32816087 210 Hamilton Wright Helmer 0998116319 Saket 0 to-read 4.22 7 Powers: The Foundations of Business Strategy
author: Hamilton Wright Helmer
name: Saket
average rating: 4.22
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date added: 2023/05/22
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]]> <![CDATA[Build: An Unorthodox Guide to Making Things Worth Making]]> 59696349
Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make.]]> 416 Tony Fadell 1787634116 Saket 0 to-read 4.28 Build: An Unorthodox Guide to Making Things Worth Making
author: Tony Fadell
name: Saket
average rating: 4.28
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date added: 2023/05/20
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]]> <![CDATA[Getting Things Done: The Art of Stress-Free Productivity]]> 1633
* Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty
* Reassess goals and stay focused in changing situations
* Plan projects as well as get them unstuck
* Overcome feelings of confusion, anxiety, and being overwhelmed
* Feel fine about what you're not doing

From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down.]]> 267 David Allen 0142000280 Saket 0 to-read 4.00 2001 Getting Things Done: The Art of Stress-Free Productivity
author: David Allen
name: Saket
average rating: 4.00
book published: 2001
rating: 0
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date added: 2023/05/13
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]]> <![CDATA[Little Bets: How Breakthrough Ideas Emerge from Small Discoveries]]> 10822774 Based on deep and extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers—from Ludwig van Beethoven to Thomas Edison and Amazon’s Jeff Bezos—practice a key set of simple but ingenious experimental methods—such as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observation—that free their minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.
Reporting on a fascinating range of research, from the psychology of creative blocks to the influential Silicon Valley–based field of design thinking, Sims offers engaging and wonderfully illuminating accounts of breakthrough innovators at work, including how Hewlett-Packard stumbled onto the breakaway success of the first hand-held calculator; the remarkable storyboarding process at Pixar films that has been the key to their unbroken streak of box office successes; the playful discovery process by which Frank Gehry arrived at his critically acclaimed design for Disney Hall; the aha revelation that led Amazon to pursue its wildly successful affiliates program; and the U.S. Army’s ingenious approach to counterinsurgency operations that led to the dramatic turnaround in Iraq.
Fast paced and as entertaining as it is illuminating, Little Bets offers a whole new way of thinking about how to break away from the narrow strictures of the methods of analyzing and problem solving we were all taught in school and unleash our untapped creative powers.]]> 224 Peter Sims 1439170428 Saket 0 to-read 3.76 2011 Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
author: Peter Sims
name: Saket
average rating: 3.76
book published: 2011
rating: 0
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]]> <![CDATA[Richer, Wiser, Happier: How the World’s Greatest Investors Win in Markets and Life]]> 57875771
Billionaire investors. If we think of them, it’s with a mixture of awe and suspicion. Clearly, they possess a kind of genius—the proverbial Midas Touch. But are the skills they possess transferable? And do they have anything to teach us besides making money?

In Richer, Wiser, Happier, William Green draws on interviews that he’s conducted over twenty-five years with many of the world’s greatest investors. As he discovered, their talents extend well beyond the financial realm. The most successful investors are mavericks and iconoclasts who question conventional wisdom and profit vastly from their ability to think more rationally, rigorously, and objectively. They are master game players who consciously maximize their odds of long-term success in markets and life, while also minimizing any risk of catastrophe. They draw powerful insights from many different fields, are remarkably intuitive about trends, practice fanatical discipline, and have developed a high tolerance for pain. As Green explains, the best investors can teach us not only how to become rich, but how to improve the way we think, reach decisions, assess risk, avoid costly errors, build resilience, and turn uncertainty to our advantage.

Green ushers us into the lives of more than forty super-investors, visiting them in their offices, homes, and even their places of worship—all to share what they have to teach. From Sir John Templeton to Charlie Munger, Jack Bogle to Ed Thorp, Will Danoff to Mohnish Pabrai, Bill Miller to Laura Geritz, Joel Greenblatt to Howard Marks. In explaining how they think and why they win, this “unexpectedly illuminating� (Peter Diamandis) book provides “many nuggets of wisdom� (The Washington Post) that will enrich you both financially and personally.]]> 296 1782833625 Saket 0 to-read 4.69 2021 Richer, Wiser, Happier: How the World’s Greatest Investors Win in Markets and Life
author: William Green
name: Saket
average rating: 4.69
book published: 2021
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]]> <![CDATA[Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies]]> 38398157
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

The secret is a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.

When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.]]> 336 Reid Hoffman 1524761419 Saket 0 to-read 3.93 2018 Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
author: Reid Hoffman
name: Saket
average rating: 3.93
book published: 2018
rating: 0
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date added: 2023/04/08
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]]> <![CDATA[The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career]]> 12030438 The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book,LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup a living, breathing, growing startup of you.Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.These are the very same skills professionals need to get ahead today.This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to� adapt your career plans aspandemics rage and technologies upend industries� develop a competitive advantage so that you stand out from others at work� strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships� engineer serendipity that produces life-changing career opportunities� take proactive risks to become more resilient to industry tsunamis� tap your network for information and intelligence that help you make smarter decisionsThe career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.]]> 252 Reid Hoffman 0307888924 Saket 0 to-read 3.81 2012 The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
author: Reid Hoffman
name: Saket
average rating: 3.81
book published: 2012
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date added: 2023/04/07
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]]> High Output Management 324750
The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing.Born of Grove’s experiences at one of America’s leading technology companies (as CEO and employee number three at Intel), High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance.

"Generous enough with advice and observations to be required reading."� The Wall Street Journal]]> 272 Andrew S. Grove 0679762884 Saket 0 to-read 4.27 1983 High Output Management
author: Andrew S. Grove
name: Saket
average rating: 4.27
book published: 1983
rating: 0
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date added: 2023/03/20
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]]> <![CDATA[Ghost Work: How to Stop Silicon Valley from Building a New Global Underclass]]> 41963432 In the spirit of Nickel and Dimed, a necessary and revelatory expose of the invisible human workforce that powers the web—and that foreshadows the true future of work.Hidden beneath the surface of the web, lost in our wrong-headed debates about AI, a new menace is looming. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast, invisible human labor force. These people doing "ghost work" make the internet seem smart. They perform high-tech flagging X-rated content, proofreading, designing engine parts, and much more. An estimated 8 percent of Americans have worked at least once in this “ghost economy,� and that number is growing. They usually earn less than legal minimums for traditional work, they have no health benefits, and they can be fired at any time for any reason, or none. There are no labor laws to govern this kind of work, and these latter-day assembly lines draw in—and all too often overwork and underpay—a surprisingly diverse range of harried young mothers, professionals forced into early retirement, recent grads who can’t get a toehold on the traditional employment ladder, and minorities shut out of the jobs they want. Gray and Suri also show how ghost workers, employers, and society at large can ensure that this new kind of work creates opportunity—rather than misery—for those who do it.]]> 288 Mary L. Gray 1328566285 Saket 0 to-read 3.70 2019 Ghost Work: How to Stop Silicon Valley from Building a New Global Underclass
author: Mary L. Gray
name: Saket
average rating: 3.70
book published: 2019
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]]> <![CDATA[Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth]]> 48574723 Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards

Named one of the "Top Ten Technology Books Of 2020" � Forbes

Named one of the "10 Best New Business Books of 2020" by Inc. magazine

"Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action.

In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that

The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizonsA method for turning emerging challenges into the growth opportunities that can define an organization's futureA step-by-step approach for translating a vision into a strategic plan that teams can align around and commit toWays to ensure that visionary thinking becomes a repeatable organizational capability

As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.]]> 235 Mark W. Johnson 163369755X Saket 0 to-read 4.04 2020 Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth
author: Mark W. Johnson
name: Saket
average rating: 4.04
book published: 2020
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]]> <![CDATA[Chip War: The Fight for the World's Most Critical Technology]]> 60321447
You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything� from missiles to microwaves, smartphones to the stock market � runs on chips. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower. Now, America's edge isslipping, undermined by competitors in Taiwan, Korea,Europe, and, above all, China. Today, as Chip War reveals, China, which spends more money each year importing chips than it spends importing oil,is pouring billions into a chip-building initiative to catch up to the US. At stake is America's military superiority and economic prosperity.

Economic historian Chris Miller explains how the semiconductor came to play a critical role in modern life and how the U.S. become dominant in chip design and manufacturing and applied this technology to military systems. America's victory in the Cold War and its global military dominance stems from its ability to harness computing power more effectively than any other power. But here, too, China is catching up, with its chip-building ambitions and military modernization going hand in hand.America has let key components of the chip-building process slip out of its grasp, contributing not only to a worldwide chip shortage but also a new Cold War with a superpower adversary that is desperate to bridge the gap.

Illuminating, timely, and fascinating, Chip War shows that, to make sense of the current state of politics, economics, and technology, we must first understand the vital role played by chips.]]> 464 Chris Miller 1982172002 Saket 0 to-read 4.38 2022 Chip War: The Fight for the World's Most Critical Technology
author: Chris Miller
name: Saket
average rating: 4.38
book published: 2022
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]]> The Discovery of India 154126 In conjunction with the Jawaharlal Nehru Memorial Fund in New Delhi, Oxford proudly announces the reissue of Glimpses of World History and The Discovery of India, two famous works by Jawaharlal Nehru. One of modern day's most articulate statesmen, Jawaharlal Nehru wrote a on a wide variety of subjects. Describing himself as "a dabbler in many things," he committed his life not only to politics but also to nature and wild life, drama, poetry, history, and science, as well as many other fields. These two volumes help to illuminate the depth of his interests and knowledge and the skill and elegance with which he treated the written word!!

]]> 656 Jawaharlal Nehru 0143031031 Saket 0 to-read 4.09 1946 The Discovery of India
author: Jawaharlal Nehru
name: Saket
average rating: 4.09
book published: 1946
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]]> <![CDATA[Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value]]> 58046715
- Marty Cagan

How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.

If you want to discover products that customers love-that also deliver business results-this book is for you.]]> 237 Teresa Torres 1736633309 Saket 0 to-read 4.44 2021 Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
author: Teresa Torres
name: Saket
average rating: 4.44
book published: 2021
rating: 0
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date added: 2023/03/14
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]]> <![CDATA[Open Circuits: The Inner Beauty of Electronic Components (Packaging may vary)]]> 60704816
Our phones, computers, and appliances are made of hundreds of internal components, each precisely engineered to perform a certain function, but none intended to actually be seen. Through painstakingly executed, vividly detailed cross-section photography, Open Circuits reveals the surprising—and often accidental—beauty hiding inside the electronic components that drive our everyday devices.

From resistors to LEDs, USB cables to headphone jacks, stepper motors to nixie tubes, the book’s arresting imagery transforms more than 130 components into delightful works of art. As you visually dissect the components� insides, you’ll learn about how they work and how they were made. Open Circuits has something for everyone to appreciate, whether you’re a seasoned electrical engineer, an amateur tinkerer, or simply a lover of art and photography.]]> 304 Eric Schlaepfer 1718502346 Saket 0 to-read 4.63 2022 Open Circuits: The Inner Beauty of Electronic Components (Packaging may vary)
author: Eric Schlaepfer
name: Saket
average rating: 4.63
book published: 2022
rating: 0
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date added: 2023/03/14
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]]> <![CDATA[Introduction to Programmatic Advertising]]> 30236840 SECOND EDITION of this book now also available (purple cover) Programmatic advertising is the most exciting thing that happened in marketing in a long time � perhaps since the advent of mass advertising itself. This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend � and then kept on your desk for reference. Here's a quick Chapter one outlines the basic technologies enabling programmatic advertising � such as cookies, pixels, banner ads, or ad exchanges. Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies. Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding. Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling. Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here. Chapter six offers an overview of the current issues discussed across the digital ad industry � including fraud, viewability, attribution, ad blocking, or privacy. Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.]]> 134 Dominik Kosorin Saket 0 to-read 3.91 Introduction to Programmatic Advertising
author: Dominik Kosorin
name: Saket
average rating: 3.91
book published:
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date added: 2023/01/22
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]]> <![CDATA[Ad Serving Technology: Understand the marketing revelation that commercialized the Internet]]> 20539679
Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time.

Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for.

Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising.

Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet’s favorite new media channel.

Topics covered Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel - Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD's, ITD's and RTB.]]> 596 Greg Cristal 1484867572 Saket 0 to-read 3.79 2014 Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
author: Greg Cristal
name: Saket
average rating: 3.79
book published: 2014
rating: 0
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date added: 2023/01/22
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]]> Dare to Lead 40109367 In her #1 NYT bestsellers, Brené Brown taught us what it means to dare greatly, rise strong and brave the wilderness. Now, based on new research conducted with leaders, change makers and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.

Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas, and developing that potential. This is a book for everyone who is ready to choose courage over comfort, make a difference and lead.

When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it and work to align authority and accountability. We don't avoid difficult conversations and situations; we lean into the vulnerability that’s necessary to do good work.

But daring leadership in a culture that's defined by scarcity, fear and uncertainty requires building courage skills, which are uniquely human. The irony is that we're choosing not to invest in developing the hearts and minds of leaders at the same time we're scrambling to figure out what we have to offer that machines can't do better and faster. What can we do better? Empathy, connection and courage to start.

Brené Brown spent the past two decades researching the emotions that give meaning to our lives. Over the past seven years, she found that leaders in organisations ranging from small entrepreneurial start-ups and family-owned businesses to non-profits, civic organisations and Fortune 50 companies, are asking the same questions:

How do you cultivate braver, more daring leaders? And, how do you embed the value of courage in your culture?

Dare to Lead answers these questions and gives us actionable strategies and real examples from her new research-based, courage-building programme.

Brené writes, ‘One of the most important findings of my career is that courage can be taught, developed and measured. Courage is a collection of four skill sets supported by twenty-eight behaviours. All it requires is a commitment to doing bold work, having tough conversations and showing up with our whole hearts. Easy? No. Choosing courage over comfort is not easy. Worth it? Always. We want to be brave with our lives and work. It's why we're here.’]]> 332 Brené Brown 147356252X Saket 0 to-read 4.17 2018 Dare to Lead
author: Brené Brown
name: Saket
average rating: 4.17
book published: 2018
rating: 0
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]]> <![CDATA[Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business]]> 42772139 240 Kindra Hall 140021193X Saket 0 to-read 4.23 2019 Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
author: Kindra Hall
name: Saket
average rating: 4.23
book published: 2019
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]]> The Nation Declassified 34463405 565 Vivek Prahladan 8124119694 Saket 0 to-read 3.00 The Nation Declassified
author: Vivek Prahladan
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average rating: 3.00
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]]> <![CDATA[No Rules Rules: Netflix and the Culture of Reinvention]]> 49099937 Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year

Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.

Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.

Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.]]> 464 Reed Hastings 0593152387 Saket 5 4.25 2020 No Rules Rules: Netflix and the Culture of Reinvention
author: Reed Hastings
name: Saket
average rating: 4.25
book published: 2020
rating: 5
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]]> <![CDATA[What Got You Here Won't Get You There]]> 84525 America's most sought-after executive coach shows how to climb the last few rungs of the ladder The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They're intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle--and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith's straightforward, jargon-free advice, it's amazingly easy behavior to change. Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.]]> 256 Marshall Goldsmith 1781251568 Saket 0 to-read 3.94 2006 What Got You Here Won't Get You There
author: Marshall Goldsmith
name: Saket
average rating: 3.94
book published: 2006
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]]> Thinking In Systems: A Primer 3828902 Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.

Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.

While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.

In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.]]> 218 Donella H. Meadows 1603580557 Saket 0 to-read 4.17 2008 Thinking In Systems: A Primer
author: Donella H. Meadows
name: Saket
average rating: 4.17
book published: 2008
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]]> <![CDATA[The Rise and Fall of the Neoliberal Order: America and the World in the Free Market Era]]> 58986869
The epochal shift toward neoliberalism--a web of related policies that, broadly speaking, reduced the footprint of government in society and reassigned economic power to private market forces--that began in the United States and Great Britain in the late 1970s fundamentally changed the world. Today, the word "neoliberal" is often used to condemn a broad swath of policies, from prizing free market principles over people to advancing privatization programs in developing nations around the world.

To be sure, neoliberalism has contributed to a number of alarming trends, not least of which has been a massive growth in income inequality. Yet as the eminent historian Gary Gerstle argues in The Rise and Fall of the Neoliberal Order , these indictments fail to reckon with the full contours of what neoliberalism was and why its worldview had such persuasive hold on both the right and the left for three decades. As he shows, the neoliberal order that emerged in America in the 1970s fused ideas of deregulation with personal freedoms, open borders with cosmopolitanism, and globalization with the promise of increased prosperity for all. Along with tracing how this worldview emerged in America and grew to dominate the world, Gerstle explores the previously unrecognized extent to which its triumph was facilitated by the collapse of the Soviet Union and its communist allies. He is also the first to chart the story of the neoliberal order's fall, originating in the failed reconstruction of
Iraq and Great Recession of the Bush years and culminating in the rise of Trump and a reinvigorated Bernie Sanders-led American left in the 2010s.

An indispensable and sweeping re-interpretation of the last fifty years, this book illuminates how the ideology of neoliberalism became so infused in the daily life of an era, while probing what remains of that ideology and its political programs as America enters an uncertain future.]]> 432 Gary Gerstle 0197519644 Saket 0 to-read 4.18 The Rise and Fall of the Neoliberal Order: America and the World in the Free Market Era
author: Gary Gerstle
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]]> <![CDATA[Originals: How Non-Conformists Move the World]]> 25614523 Originals the author addresses the challenge of improving the world from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?

Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.
]]> 326 Adam M. Grant 0525429565 Saket 0 to-read 3.93 2016 Originals: How Non-Conformists Move the World
author: Adam M. Grant
name: Saket
average rating: 3.93
book published: 2016
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]]> <![CDATA[How the World Really Works: A Scientist's Guide to Our Past, Present and Future]]> 56587388
'Another masterpiece from one of my favorite authors . . . If you want a brief but thorough education in numeric thinking about many of the fundamental forces that shape human life, this is the book to read. It's a tour de force' BILL GATES
__________

We have never had so much information at our fingertips and yet most of us don't know how the world really works. This book explains seven of the most fundamental realities governing our survival and prosperity. From energy and food production, through our material world and its globalization, to risks, our environment and its future, How the World Really Works offers a much-needed reality check - because before we can tackle problems effectively, we must understand the facts.

In this ambitious and thought-provoking book we see, for example, that globalization isn't inevitable and that our societies have been steadily increasing their dependence on fossil fuels, making their complete and rapid elimination unlikely. Drawing on the latest science and tackling sources of misinformation head on - from Yuval Noah Harari to Noam Chomsky - ultimately Smil answers the most profound question of our age: are we irrevocably doomed or is a brighter utopia ahead?
__________

'Very informative and eye-opening in many ways' HA-JOON CHANG, author of 23 Things They Don't Tell You About Capitalism

'If you are anxious about the future, and infuriated that we aren't doing enough about it, please read this book' PAUL COLLIER, author of The Future of Capitalism]]> 326 Vaclav Smil 0241454409 Saket 0 to-read 3.89 2022 How the World Really Works: A Scientist's Guide to Our Past, Present and Future
author: Vaclav Smil
name: Saket
average rating: 3.89
book published: 2022
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]]> The Billionaire Raj 43621387
James Crabtree's The Billionaire Raj takes readers on a personal journey to meet reclusive billionaires, fugitive tycoons, and shadowy political power brokers. From the sky terrace of the world's most expensive home to impoverished villages and mass political rallies, Crabtree dramatizes the battle between crony capitalists and economic reformers, revealing a tense struggle between equality and privilege playing out against a combustible backdrop of aspiration, class, and caste.]]> 384 James Crabtree 1786075598 Saket 0 to-read 3.68 2018 The Billionaire Raj
author: James Crabtree
name: Saket
average rating: 3.68
book published: 2018
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]]> <![CDATA[Open Source for Business: A Practical Guide to Open Source Software Licensing]]> 25730398 329 Heather Meeker 1511617772 Saket 0 to-read 4.44 2015 Open Source for Business: A Practical Guide to Open Source Software Licensing
author: Heather Meeker
name: Saket
average rating: 4.44
book published: 2015
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]]> <![CDATA[Technology Licensing: A Primer]]> 43398385 138 Heather J Meeker Saket 0 to-read 4.33 Technology Licensing: A Primer
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name: Saket
average rating: 4.33
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]]> <![CDATA[And There Was Light: Abraham Lincoln and the American Struggle]]> 60647674
A president who governed a divided country has much to teach us in a twenty-first-century moment of polarization and political crisis. Abraham Lincoln was president when implacable secessionists gave no quarter in a clash of visions inextricably bound up with money, power, race, identity, and faith. He was hated and hailed, excoriated and revered. In Lincoln we can see the possibilities of the presidency as well as its limitations.

At once familiar and elusive, Lincoln tends to be seen in popular minds as the greatest of American presidents—a remote icon—or as a politician driven more by calculation than by conviction. This illuminating new portrait gives us a very human Lincoln—an imperfect man whose moral antislavery commitment was essential to the story of justice in America. Here is the Lincoln who, as a boy, was steeped in the sermons of emancipation by Baptist preachers; who insisted that slavery was a moral evil; and who sought, as he put it, to do right as God gave him light to see the right.

This book tells the story of Lincoln from his birth on the Kentucky frontier in 1809 to his leadership during the Civil War to his tragic assassination at Ford’s Theater on Good Friday 1865: his rise, his self-education through reading, his loves, his bouts of depression, his political failures, his deepening faith, and his persistent conviction that slavery must end. In a nation shaped by the courage of the enslaved of the era and by the brave witness of Black Americans of the nineteenth century, Lincoln’s story illuminates the ways and means of politics, the marshaling of power in a belligerent democracy, the durability of white supremacy in America, and the capacity of conscience to shape the maelstrom of events.

Lincoln was not all he might have been—few human beings ever are—but he was more than many men have ever been. We could have done worse. And we have. And, as Lincoln himself would readily acknowledge, we can always do better. But we will do so only if we see Abraham Lincoln—and ourselves—whole.]]> 676 Jon Meacham 0553393960 Saket 0 to-read 4.44 2022 And There Was Light: Abraham Lincoln and the American Struggle
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]]> <![CDATA[Misbehaving: The Making of Behavioral Economics]]> 26530355 Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.]]> 358 Richard H. Thaler 039335279X Saket 0 to-read 4.16 2016 Misbehaving: The Making of Behavioral Economics
author: Richard H. Thaler
name: Saket
average rating: 4.16
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]]> Rainbows End 102439
With knowledge comes risk. When Robert begins to re-train at Fairmont High, learning with other older people what is second nature to Miri and other teens at school, he unwittingly becomes part of a wide-ranging conspiracy to use technology as a tool for world domination.

In a world where every computer chip has Homeland Security built-in, this conspiracy is something that baffles even the most sophisticated security analysts, including Robert’s son and daughter-in law, two top people in the U.S. military. And even Miri, in her attempts to protect her grandfather, may be entangled in the plot.

As Robert becomes more deeply involved in conspiracy, he is shocked to learn of a radical change planned for the UCSD Geisel Library; all the books there, and worldwide, would cease to physically exist. He and his fellow re-trainees feel compelled to join protests against the change. With forces around the world converging on San Diego, both the conspiracy and the protest climax in a spectacular moment as unique and satisfying as it is unexpected.]]> 381 Vernor Vinge 0812536363 Saket 0 to-read 3.78 2006 Rainbows End
author: Vernor Vinge
name: Saket
average rating: 3.78
book published: 2006
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]]> <![CDATA[Ready Player One (Ready Player One, #1)]]> 9969571 Librarian's note: An alternate cover edition can be found here

IN THE YEAR 2044, reality is an ugly place. The only time teenage Wade Watts really feels alive is when he's jacked into the virtual utopia known as the OASIS. Wade's devoted his life to studying the puzzles hidden within this world's digital confines, puzzles that are based on their creator's obsession with the pop culture of decades past and that promise massive power and fortune to whoever can unlock them.

But when Wade stumbles upon the first clue, he finds himself beset by players willing to kill to take this ultimate prize. The race is on, and if Wade's going to survive, he'll have to win—and confront the real world he's always been so desperate to escape.]]> 480 Ernest Cline 030788743X Saket 0 to-read 4.21 2011 Ready Player One (Ready Player One, #1)
author: Ernest Cline
name: Saket
average rating: 4.21
book published: 2011
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]]> <![CDATA[Ender's Game, Volume 1: Battle School (Ender's Saga)]]> 6393082 120 Christopher Yost 0785135804 Saket 0 to-read 4.43 2009 Ender's Game, Volume 1: Battle School (Ender's Saga)
author: Christopher Yost
name: Saket
average rating: 4.43
book published: 2009
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]]> <![CDATA[The Elements of User Experience: User-Centered Design for the Web]]> 1867 240 Jesse James Garrett 0735712026 Saket 0 to-read 4.00 2002 The Elements of User Experience: User-Centered Design for the Web
author: Jesse James Garrett
name: Saket
average rating: 4.00
book published: 2002
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]]> <![CDATA[Building Microservices: Designing Fine-Grained Systems]]> 22512931
Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You'll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain.


Discover how microservices allow you to align your system design with your organization's goals
Learn options for integrating a service with the rest of your system
Take an incremental approach when splitting monolithic codebases
Deploy individual microservices through continuous integration
Examine the complexities of testing and monitoring distributed services
Manage security with user-to-service and service-to-service models
Understand the challenges of scaling microservice architectures]]> 473 Sam Newman 1491950358 Saket 0 to-read 4.19 2014 Building Microservices: Designing Fine-Grained Systems
author: Sam Newman
name: Saket
average rating: 4.19
book published: 2014
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]]> <![CDATA[System Design Interview � An insider's guide]]> 54109255
What’s inside?
- An insider’s take on what interviewers really look for and why.
- A 4-step framework for solving any system design interview question.
- 15 real system design interview questions with detailed solutions.
- 188 diagrams to visually explain how different systems work.

Table Of Contents
Chapter 1: Scale From Zero To Millions Of Users
Chapter 2: Back-of-the-envelope Estimation
Chapter 3: A Framework For System Design Interviews
Chapter 4: Design A Rate Limiter
Chapter 5: Design Consistent Hashing
Chapter 6: Design A Key-value Store
Chapter 7: Design A Unique Id Generator In Distributed Systems
Chapter 8: Design A Url Shortener
Chapter 9: Design A Web Crawler
Chapter 10: Design A Notification System
Chapter 11: Design A News Feed System
Chapter 12: Design A Chat System
Chapter 13: Design A Search Autocomplete System
Chapter 14: Design Youtube
Chapter 15: Design Google Drive
Chapter 16: The Learning Continues]]> 324 Alex Xu Saket 0 to-read 4.29 2020 System Design Interview – An insider's guide
author: Alex Xu
name: Saket
average rating: 4.29
book published: 2020
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]]> <![CDATA[Web Scalability for Startup Engineers]]> 23615147 416 Artur Ejsmont 0071843655 Saket 0 to-read 4.49 2015 Web Scalability for Startup Engineers
author: Artur Ejsmont
name: Saket
average rating: 4.49
book published: 2015
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]]> Competing Against Luck 28820024
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.

Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.]]> 288 Clayton M. Christensen 0062435639 Saket 0 to-read 4.10 2016 Competing Against Luck
author: Clayton M. Christensen
name: Saket
average rating: 4.10
book published: 2016
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]]> <![CDATA[We Are The Nerds: The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory]]> 31685600
We Are the Nerds is a riveting look deep inside this captivating, maddening enterprise–whose army of highly engaged (obsessed?) users have been credited with everything from solving cold case crimes to seeding alt-right fury and helping to land Donald Trump in the White House. We Are the Nerds is a gripping start-up business narrative: the story of how Reddit’s founders, Steve Huffman and Alexis Ohanian, rose up from their suburban childhoods to become millionaires and create an icon of the digital age–before seeing the site engulfed in controversies and nearly losing control of it for good.

Based on Christine Lagorio’s exclusive access to founders Alexis Ohanian and Steve Huffman, We Are the Nerds is also a compelling exploration of the way we all communicate today–and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides.]]> 256 Christine Lagorio-Chafkin 0349416362 Saket 0 to-read 3.85 2018 We Are The Nerds: The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory
author: Christine Lagorio-Chafkin
name: Saket
average rating: 3.85
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]]> <![CDATA[The Power Law: Venture Capital and the Making of the New Future]]> 58009109
Named a Best Book of 2022 by The Economist

“A gripping fly-on-the-wall story of the rise of this unique and important industry based on extensive interviews with some of the most successful venture capitalists.� - Daniel Rasmussen, Wall Street Journal

“A must-read for anyone seeking to understand modern-day Silicon Valley and even our economy writ large.� -Bethany McLean, The Washington Post

"A rare and unsettling look inside asubculture of unparalleled influence.� —Jane Mayer

"A classic...A book of exceptional reporting, analysis and storytelling.� —Charles Duhigg

From the New York Times bestselling author of More Money Than God comes the astonishingly frank and intimate story of Silicon Valley’s dominant venture-capital firms—and how their strategies and fates have shaped the path of innovation and the global economy

Innovations rarely come from “experts.� Elon Musk was not an “electric car person� before he started Tesla. When it comes to improbable innovations, a legendary tech VC told Sebastian Mallaby, the future cannot be predicted , it can only be discovered . It is the nature of the venture-capital game that most attempts at discovery fail, but a very few succeed at such a scale that they more than make up for everything else. That extreme ratio of success and failure is the power law that drives the VC business, all of Silicon Valley, the wider tech sector, and, by extension, the world.

In The Power Law , Sebastian Mallaby has parlayed unprecedented access to the most celebrated venture capitalists of all time—the key figures at Sequoia, Kleiner Perkins, Accel, Benchmark, and Andreessen Horowitz, as well as Chinese partnerships such as Qiming and Capital Today—into a riveting blend of storytelling and analysis that unfurls the history of tech incubation, in the Valley and ultimately worldwide. We learn the unvarnished truth, often for the first time, about some of the most iconic triumphs and infamous disasters in Valley history, from the comedy of errors at the birth of Apple to the avalanche of venture money that fostered hubris at WeWork and Uber.

VCs� relentless search for grand slams brews an obsession with the ideal of the lone entrepreneur-genius, and companies seen as potential “unicorns� are given intoxicating amounts of power, with sometimes disastrous results. On a more systemic level, the need to make outsized bets on unproven talent reinforces bias, with women and minorities still represented at woefully low levels. This does not just have social justice as Mallaby relates, China’s homegrown VC sector, having learned at the Valley’s feet, is exploding and now has more women VC luminaries than America has ever had. Still, Silicon Valley VC remains the top incubator of business innovation anywhere—it is not where ideas come from so much as where they go to become the products and companies that create the future. By taking us so deeply into the VCs� game, The Power Law helps us think about our own future through their eyes.]]> 496 Sebastian Mallaby 052555999X Saket 0 to-read 4.41 2022 The Power Law: Venture Capital and the Making of the New Future
author: Sebastian Mallaby
name: Saket
average rating: 4.41
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]]> <![CDATA[Draft No. 4: On the Writing Process]]> 18194765 208 John McPhee Saket 0 to-read 4.05 2013 Draft No. 4: On the Writing Process
author: John McPhee
name: Saket
average rating: 4.05
book published: 2013
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]]> <![CDATA[Designing Data-Intensive Applications]]> 23463279

In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.


Peer under the hood of the systems you already use, and learn how to use and operate them more effectively
Make informed decisions by identifying the strengths and weaknesses of different tools
Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity
Understand the distributed systems research upon which modern databases are built
Peek behind the scenes of major online services, and learn from their architectures]]> 562 Martin Kleppmann Saket 0 to-read 4.72 2015 Designing Data-Intensive Applications
author: Martin Kleppmann
name: Saket
average rating: 4.72
book published: 2015
rating: 0
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date added: 2022/02/11
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]]> <![CDATA[The Loop: How Technology Is Creating a World Without Choices and How to Fight Back]]> 59429424 This eye-opening narrative journey into the rapidly changing world of artificial intelligence reveals the dangerous ways AI is exploiting the unconscious habits of our minds, and the real threat it poses to "The best book I have ever read about AI" (New York Times bestselling author Roger McNamee). Artificial intelligence is going to change the world as we know it. But the real danger isn't some robot that's going to enslave It's our own brain. Our brains are constantly making decisions using shortcuts, biases, and hidden processes—and we're using those same techniques to create technology that makes choices for us. In The Loop, award-winning science journalist Jacob Ward reveals how we are poised to build all of our worst instincts into our AIs, creating a narrow loop where each generation has fewer, predetermined, and even dangerous choices. Taking us on a world tour of the ongoing, real-world experiment of artificial intelligence, The Loop illuminates the dangers of writing dangerous human habits into our machines. From a biometric surveillance state in India that tracks the movements of over a billion people, to a social media control system in China that punishes deviant friendships, to the risky multiple-choice simplicity of automated military action, Ward travels the world speaking with top experts confronting the perils of their research. Each stop reveals how the most obvious patterns in our behavior—patterns an algorithm will use to make decisions about what's best for us—are not the ones we want to perpetuate. Just as politics, marketing, and finance have all exploited the weaknesses of our human programming, artificial intelligence is poised to use the patterns of our lives to manipulate us. The Loop is call to look at ourselves more clearly—our most creative ideas, our most destructive impulses, the ways we help and hurt one another-so we can put only the best parts of ourselves into the thinking machines we create.]]> 315 Jacob Ward 0316487228 Saket 0 to-read 3.81 The Loop: How Technology Is Creating a World Without Choices and How to Fight Back
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average rating: 3.81
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]]> <![CDATA[Super Thinking: The Big Book of Mental Models]]> 41181911 A Wall Street Journal Bestseller!

"You can't really know anything if you just remember isolated facts. If the facts don't hang together on a latticework of theory, you don't have them in a usable form. You've got to have models in your head."
- Charlie Munger, investor, vice chairman of Berkshire Hathaway

The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more.

Or, you can just read Super Thinking, a fun, illustrated guide to every mental model you could possibly need. How can mental models help you? Well, here are just a few examples...

� If you've ever been overwhelmed by a to-do list that's grown too long, maybe you need the Eisenhower Decision Matrix to help you prioritize.

� Use the 5 Whys model to better understand people's motivations or get to the root cause of a problem.

� Before concluding that your colleague who messes up your projects is out to sabotage you, consider Hanlon's Razor for an alternative explanation.

� Ever sat through a bad movie just because you paid a lot for the ticket? You might be falling prey to Sunk Cost Fallacy.

� Set up Forcing Functions, like standing meeting or deadlines, to help grease the wheels for changes you want to occur.

So, the next time you find yourself faced with a difficult decision or just trying to understand a complex situation, let Super Thinking upgrade your brain with mental models.

Note: in the US the subtitle is The Big Book of Mental Models and outside it is Upgrade Your Reasoning and Make Better Decisions with Mental Models.]]> 354 Gabriel Weinberg 0525533583 Saket 0 to-read 4.02 2019 Super Thinking: The Big Book of Mental Models
author: Gabriel Weinberg
name: Saket
average rating: 4.02
book published: 2019
rating: 0
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date added: 2022/01/16
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]]> <![CDATA[Operating Systems Design and Implementation]]> 166193 1088 Andrew S. Tanenbaum 0131429388 Saket 0 to-read 4.10 Operating Systems Design and Implementation
author: Andrew S. Tanenbaum
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average rating: 4.10
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]]> <![CDATA[Legal Systems Very Different From Ours]]> 30066446 David D. Friedman Saket 0 to-read 3.97 2019 Legal Systems Very Different From Ours
author: David D. Friedman
name: Saket
average rating: 3.97
book published: 2019
rating: 0
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date added: 2022/01/15
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]]> <![CDATA[Warren Buffett: 9 Daily Habits of Warren Buffett [Entrepreneur, Highly Effective, Motivation, Rich, Success]]]> 37655631 53 Isaac Fox Saket 0 to-read 4.30 Warren Buffett: 9 Daily Habits of Warren Buffett [Entrepreneur, Highly Effective, Motivation, Rich, Success]
author: Isaac Fox
name: Saket
average rating: 4.30
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date added: 2021/12/17
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]]> The Big U 826 The New York Times Book Review called Neal Stephenson's most recent novel "electrifying" and "hilarious". but if you want to know Stephenson was doing twenty years before he wrote the epic Cryptonomicon, it's back-to-school time. Back to The Big U, that is, a hilarious send-up of American college life starring after years out of print, The Big U is required reading for anyone interested in the early work of this singular writer.]]> 308 Neal Stephenson 0380816032 Saket 0 to-read 3.26 1984 The Big U
author: Neal Stephenson
name: Saket
average rating: 3.26
book published: 1984
rating: 0
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date added: 2021/12/05
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]]> Neuromancer (Sprawl, #1) 6088007 Neuromancer is a cyberpunk, science fiction masterpiece—a classic that ranks with 1984 and Brave New World as one of the twentieth century’s most potent visions of the future.

The Matrix is a world within the world, a global consensus-hallucination, the representation of every byte of data in cyberspace...

Henry Dorsett Case was the sharpest data-thief in the business, until vengeful former employees crippled his nervous system. But now a new and very mysterious employer recruits him for a last-chance run. The target: an unthinkably powerful artificial intelligence orbiting Earth in service of the sinister Tessier-Ashpool business clan. With a dead man riding shotgun and Molly, mirror-eyed street-samurai, to watch his back, Case embarks on an adventure that ups the ante on an entire genre of fiction.

The winner of the Hugo, Nebula, and Philip K. Dick Awards, Neuromancer was the first fully-realized glimpse of humankind’s digital future—a shocking vision that has challenged our assumptions about our technology and ourselves, reinvented the way we speak and think, and forever altered the landscape of our imaginations.]]> 288 William Gibson Saket 0 to-read 3.94 1984 Neuromancer (Sprawl, #1)
author: William Gibson
name: Saket
average rating: 3.94
book published: 1984
rating: 0
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]]> <![CDATA[Just for Fun: The Story of an Accidental Revolutionary]]> 160171 288 Linus Torvalds 0066620732 Saket 0 to-read 3.97 2001 Just for Fun: The Story of an Accidental Revolutionary
author: Linus Torvalds
name: Saket
average rating: 3.97
book published: 2001
rating: 0
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date added: 2021/11/15
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]]> Snow Crash 40651883 Snow Crash is a mind-altering romp through a future America so bizarre, so outrageous� you'll recognize it immediately.]]> 559 Neal Stephenson Saket 0 to-read 4.02 1992 Snow Crash
author: Neal Stephenson
name: Saket
average rating: 4.02
book published: 1992
rating: 0
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date added: 2021/11/07
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]]> Exhalation 41160292
In "The Merchant and the Alchemist's Gate," a portal through time forces a fabric seller in ancient Baghdad to grapple with past mistakes and second chances. In "Exhalation," an alien scientist makes a shocking discovery with ramifications that are literally universal. In "Anxiety Is the Dizziness of Freedom," the ability to glimpse into alternate universes necessitates a radically new examination of the concepts of choice and free will.

Including stories being published for the first time as well as some of his rare and classic uncollected work, Exhalation is Ted Chiang at his best: profound, sympathetic—revelatory.]]> 368 Ted Chiang Saket 0 to-read 4.27 2019 Exhalation
author: Ted Chiang
name: Saket
average rating: 4.27
book published: 2019
rating: 0
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date added: 2021/11/06
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]]> <![CDATA[Holacracy: The New Management System for a Rapidly Changing World]]> 23526564
Holacracy distributes authority and decision-making throughout an organization, and defines people not by hierarchy and titles, but by roles. Holacracy creates organizations that are fast, agile, and that succeed by pursuing their purpose, not following a dated and artificial plan.

This isn't anarchy � it's quite the opposite. When you start to follow Holacracy, you learn to create new structures and ways of making decisions that empower the people who know the most about the work you your frontline colleagues.

Some of the many champions of Holacracy include Tony Hsieh, CEO of Zappos.com (author of the #1 New York Times bestseller Delivering Happiness ), Evan Williams (co-founder of Blogger, Twitter, and Medium), and David Allen.]]> 240 Brian J. Robertson 162779428X Saket 0 to-read 3.69 2015 Holacracy: The New Management System for a Rapidly Changing World
author: Brian J. Robertson
name: Saket
average rating: 3.69
book published: 2015
rating: 0
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date added: 2021/11/06
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]]> <![CDATA[Organizational Physics - The Science of Growing a Business]]> 18173658 230 Lex Sisney 1300785632 Saket 0 to-read 4.15 2012 Organizational Physics - The Science of Growing a Business
author: Lex Sisney
name: Saket
average rating: 4.15
book published: 2012
rating: 0
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]]> <![CDATA[What IS Organizational Intelligence?: An Intense Primer]]> 33585718 103 Michael D. McMaster 1537780972 Saket 0 to-read 5.00 What IS Organizational Intelligence?: An Intense Primer
author: Michael D. McMaster
name: Saket
average rating: 5.00
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]]> <![CDATA[The Learning Organization: Developing Democracy at Work]]> 4395957 148 Bob Garratt 1861975872 Saket 0 to-read 5.00 The Learning Organization: Developing Democracy at Work
author: Bob Garratt
name: Saket
average rating: 5.00
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]]> <![CDATA[Accelerate: Building and Scaling High Performing Technology Organizations]]> 35747076 288 Nicole Forsgren 1942788339 Saket 0 to-read 4.03 Accelerate: Building and Scaling High Performing Technology Organizations
author: Nicole Forsgren
name: Saket
average rating: 4.03
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]]> <![CDATA[Working in Public: The Making and Maintenance of Open Source Software]]> 54140556
"Nadia is one of today's most nuanced thinkers about the depth and potential of online communities, and this book could not have come at a better time." --Devon Zuegel, director of product, communities at GitHub

Open source software--in which developers publish code that anyone can use--has long served as a bellwether for other online behavior. In the late 1990s, it provided an optimistic model for public]]> 252 Nadia Eghbal 0578675862 Saket 0 to-read 3.90 2020 Working in Public: The Making and Maintenance of Open Source Software
author: Nadia Eghbal
name: Saket
average rating: 3.90
book published: 2020
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]]> <![CDATA[The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change]]> 33369254
In this book, author Camille Fournier takes you through the stages of technical management, from mentoring interns to working with the senior staff. You ll get actionable advice for approaching various obstacles in your path, whether you re a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization.

* Discover how to manage small teams and large/multi-level teams
* Understand how to build and bootstrap a unifying culture in teams
* Deal with people problems and learn how to mentor other managers and new leaders
* Learn how to manage yourself: avoid common pitfalls that challenge many leaders
* Obtain several practices that you can incorporate and practice along the way]]> 226 Camille Fournier 1491973897 Saket 0 to-read 4.23 2017 The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change
author: Camille Fournier
name: Saket
average rating: 4.23
book published: 2017
rating: 0
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]]> Foundation (Foundation, #1) 29579 The first novel in Isaac Asimov's classic science-fiction masterpiece, the Foundation series

For twelve thousand years the Galactic Empire has ruled supreme. Now it is dying. But only Hari Seldon, creator of the revolutionary science of psychohistory, can see into the future--to a dark age of ignorance, barbarism, and warfare that will last thirty thousand years. To preserve knowledge and save humankind, Seldon gathers the best minds in the Empire--both scientists and scholars--and brings them to a bleak planet at the edge of the galaxy to serve as a beacon of hope for future generations. He calls his sanctuary the Foundation.]]> 244 Isaac Asimov 0553803719 Saket 0 to-read 4.18 1951 Foundation (Foundation, #1)
author: Isaac Asimov
name: Saket
average rating: 4.18
book published: 1951
rating: 0
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]]> <![CDATA[Working Backwards: Insights, Stories, and Secrets from Inside Amazon]]> 53138083 Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.

Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.

With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors� in-the-room recollections of what “Being Amazonian� is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time.

A Macmillan Audio production from St. Martin's Press
]]> 304 Colin Bryar 1250267595 Saket 0 to-read 4.16 2021 Working Backwards: Insights, Stories, and Secrets from Inside Amazon
author: Colin Bryar
name: Saket
average rating: 4.16
book published: 2021
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]]> <![CDATA[The Mental Life of Modernism: Why Poetry, Painting, and Music Changed at the Turn of the Twentieth Century]]> 51777334 An argument that Modernism is a cognitive phenomenon rather than a cultural one.

At the beginning of the twentieth century, poetry, music, and painting all underwent a sea change. Poetry abandoned rhyme and meter; music ceased to be tonally centered; and painting no longer aimed at faithful representation. These artistic developments have been attributed to cultural factors ranging from the Industrial Revolution and the technical innovation of photography to Freudian psychoanalysis. In this book, Samuel Jay Keyser argues that the stylistic innovations of Western modernism reflect not a cultural shift but a cognitive one. Behind modernism is the same cognitive phenomenon that led to the scientific revolution of the seventeenth century: the brain coming up against its natural limitations.

Keyser argues that the transformation in poetry, music, and painting (the so-called sister arts) is the result of the abandonment of a natural aesthetic based on a set of rules shared between artist and audience, and that this is virtually the same cognitive shift that occurred when scientists abandoned the mechanical philosophy of the Galilean revolution. The cultural explanations for Modernism may still be relevant, but they are epiphenomenal rather than causal. Artists felt that traditional forms of art had been exhausted, and they began to resort to private formats--Easter eggs with hidden and often inaccessible meaning. Keyser proposes that when artists discarded their natural rule-governed aesthetic, it marked a cognitive shift; general intelligence took over from hardwired proclivity. Artists used a different part of the brain to create, and audiences were forced to play catch up.]]> 240 Samuel Jay Keyser 0262043491 Saket 0 to-read 4.26 The Mental Life of Modernism: Why Poetry, Painting, and Music Changed at the Turn of the Twentieth Century
author: Samuel Jay Keyser
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]]> <![CDATA[Rites of Passage at $100,000 to $1,000,000+: Your Insider's Strategic Guide to Executive Job-Changing and Faster Career Progress]]> 22267270 608 John Lucht 0942785347 Saket 0 to-read 3.97 2014 Rites of Passage at $100,000 to $1,000,000+: Your Insider's Strategic Guide to Executive Job-Changing and Faster Career Progress
author: John Lucht
name: Saket
average rating: 3.97
book published: 2014
rating: 0
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date added: 2021/09/12
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]]> <![CDATA[The Culture Map: Breaking Through the Invisible Boundaries of Global Business]]> 22085568 An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.]]> 290 Erin Meyer Saket 0 to-read 4.32 2014 The Culture Map: Breaking Through the Invisible Boundaries of Global Business
author: Erin Meyer
name: Saket
average rating: 4.32
book published: 2014
rating: 0
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]]> <![CDATA[How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need]]> 52275335 In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical - and accessible - plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe.

Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide toward certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal.

He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions-suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise.

As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.]]> 272 Bill Gates 0241448301 Saket 0 to-read 4.12 2021 How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need
author: Bill Gates
name: Saket
average rating: 4.12
book published: 2021
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date added: 2021/07/28
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]]> <![CDATA[Doesn't Hurt to Ask: Using the Power of Questions to Communicate, Connect, and Persuade]]> 53919987 Former congressman and prosecutor Trey Gowdy teaches you how to effectively communicate and persuade on the issues that matter most to you, drawing on his experience in the courtroom and the halls of Congress.

"A must-read for people who want to learn how best to succeed."--Dana Perino, Fox News host and bestselling author of And the Good News Is . . .

You do not need to be in a courtroom to advocate for others. You do not need to be in Congress to champion a cause. From the boardroom to the kitchen table, opportunities to make your case abound, and Doesn't Hurt to Ask shows you how to seize them. By blending gripping case studies from nearly two decades in a courtroom and four terms in national politics with personal stories and practical advice, Trey Gowdy walks you through the tools and the mindset needed to effectively communicate your message.

Along the way, Gowdy reflects on the moments in his life when he learned the most about how to argue and convince. He recounts his missteps during his first murder trial, the conversation that changed his view on criminal justice reform, and what he learned while questioning James Comey and Secretary Hillary Clinton.

Sharing the techniques he perfected advocating in law and politics, Gowdy helps you identify your objective, understand your personal jury, and engage in the art of questioning so you can be heard, be understood, and, ultimately, move others. Whether it's getting a boss to take a chance on your idea, convincing someone to support your cause, or urging a child to invest more effort in an important task, movement requires persuasion. Doesn't Hurt to Ask shows you how to persuade, no matter the jury and no matter the cause.]]> 263 Trey Gowdy 0593138929 Saket 0 to-read 4.18 2020 Doesn't Hurt to Ask: Using the Power of Questions to Communicate, Connect, and Persuade
author: Trey Gowdy
name: Saket
average rating: 4.18
book published: 2020
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date added: 2021/07/09
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]]> <![CDATA[Nonviolent Communication: A Language of Life]]> 71730
In this internationally acclaimed text, Marshall Rosenberg offers insightful stories, anecdotes, practical exercises and role-plays that will dramatically change your approach to communication for the better. Discover how the language you use can strengthen your relationships, build trust, prevent conflicts and heal pain. Revolutionary, yet simple, Nonviolent Communication offers you the most effective tools to reduce violence and create peace in your life—one interaction at a time.]]> 220 Marshall B. Rosenberg 1892005034 Saket 0 to-read 4.32 1999 Nonviolent Communication: A Language of Life
author: Marshall B. Rosenberg
name: Saket
average rating: 4.32
book published: 1999
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]]> <![CDATA[Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead]]> 13588356 Researcher and thought leader Dr. Brené Brown offers a powerful new vision that encourages us to dare greatly: to embrace vulnerability and imperfection, to live wholeheartedly, and to courageously engage in our lives.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; . . . who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly.� —Theodore Roosevelt

Every day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable, or to dare greatly. Whether the arena is a new relationship, an important meeting, our creative process, or a difficult family conversation, we must find the courage to walk into vulnerability and engage with our whole hearts.

In Daring Greatly, Dr. Brown challenges everything we think we know about vulnerability. Based on twelve years of research, she argues that vulnerability is not weakness, but rather our clearest path to courage, engagement, and meaningful connection. The book that Dr. Brown’s many fans have been waiting for, Daring Greatly will spark a new spirit of truth—and trust—in our organizations, families, schools, and communities.]]> 287 Brené Brown 1592407331 Saket 0 to-read 4.29 2012 Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
author: Brené Brown
name: Saket
average rating: 4.29
book published: 2012
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]]> <![CDATA[The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm]]> 40958
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

> Carefully observing the behavior or "anthropology" of the people who will be using a product or service

> Brainstorming with high-energy sessions focused on tangible results

> Quickly prototyping ideas and designs at every step of the way

> Cross-pollinating to find solutions from other fields

> Taking risks, and failing your way to success

> Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.


From the Hardcover edition.]]> 320 Tom Kelley 0385499841 Saket 0 to-read 3.95 2001 The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
author: Tom Kelley
name: Saket
average rating: 3.95
book published: 2001
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]]> <![CDATA[Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)]]> 18197267
In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.]]> 216 Steve Krug 0321965515 Saket 0 to-read 4.25 2000 Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
author: Steve Krug
name: Saket
average rating: 4.25
book published: 2000
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date added: 2021/07/02
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]]> How Google Works 23158207 How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.

The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.

'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.']]> 286 Eric Schmidt Saket 0 to-read 4.05 2014 How Google Works
author: Eric Schmidt
name: Saket
average rating: 4.05
book published: 2014
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date added: 2021/07/02
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]]> <![CDATA[Code: The Hidden Language of Computer Hardware and Software]]> 44882
Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines.

It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.]]> 396 Charles Petzold 0735611319 Saket 0 to-read 4.40 1999 Code: The Hidden Language of Computer Hardware and Software
author: Charles Petzold
name: Saket
average rating: 4.40
book published: 1999
rating: 0
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date added: 2021/07/02
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]]> <![CDATA[The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win]]> 17255186
The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced.

With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited.

In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.]]> 345 Gene Kim 0988262592 Saket 0 to-read 4.23 2013 The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
author: Gene Kim
name: Saket
average rating: 4.23
book published: 2013
rating: 0
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date added: 2021/07/02
shelves: to-read
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]]> <![CDATA[Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future]]> 25541028 392 Ashlee Vance 0062301233 Saket 0 to-read 4.12 2015 Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
author: Ashlee Vance
name: Saket
average rating: 4.12
book published: 2015
rating: 0
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date added: 2021/07/02
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]]> <![CDATA[The Origins of Political Order: From Prehuman Times to the French Revolution]]> 11422770 608 Francis Fukuyama 1846682576 Saket 0 to-read 4.20 2011 The Origins of Political Order: From Prehuman Times to the French Revolution
author: Francis Fukuyama
name: Saket
average rating: 4.20
book published: 2011
rating: 0
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date added: 2021/07/02
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]]> <![CDATA[Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead]]> 22875447 From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.

"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge.

This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:


Take away managers' power over employees
Learn from your best employees-and your worst
Hire only people who are smarter than you are, no matter how long it takes to find them
Pay unfairly (it's more fair!)
Don't trust your gut: Use data to predict and shape the future
Default to open-be transparent and welcome feedback
If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough.



Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands.

WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

]]> 406 Laszlo Bock 1455554790 Saket 0 to-read 4.10 2015 Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
author: Laszlo Bock
name: Saket
average rating: 4.10
book published: 2015
rating: 0
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date added: 2021/06/25
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]]> <![CDATA[Give and Take: Why Helping Others Drives Our Success]]> 18662473 For generations, we have focused on the individual drivers of passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.
Using his own pioneering research as Wharton's youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed-without ever looking at a single number.
Praised by bestselling authors such as Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin-as well as senior leaders from Google, McKinsey, Merck, Estee Lauder, Nike, and NASA-"Give and Take" highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities.]]> 321 Adam M. Grant 1101622849 Saket 0 to-read 4.20 2013 Give and Take: Why Helping Others Drives Our Success
author: Adam M. Grant
name: Saket
average rating: 4.20
book published: 2013
rating: 0
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date added: 2021/06/25
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]]> <![CDATA[A History of the World in 100 Objects]]> 9553383 707 Neil MacGregor 1846144132 Saket 0 to-read 4.17 2010 A History of the World in 100 Objects
author: Neil MacGregor
name: Saket
average rating: 4.17
book published: 2010
rating: 0
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date added: 2021/06/25
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]]> <![CDATA[Who Rules the World? (American Empire Project)]]> 28514478 320 Noam Chomsky 162779381X Saket 0 to-read 4.06 2014 Who Rules the World? (American Empire Project)
author: Noam Chomsky
name: Saket
average rating: 4.06
book published: 2014
rating: 0
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]]> <![CDATA[Factfulness: Ten Reasons We're Wrong About the World � and Why Things Are Better Than You Think]]> 34890015 Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends�what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).

Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.

It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.

Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. ]]> 342 Hans Rosling 1473637465 Saket 0 to-read 4.34 2018 Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think
author: Hans Rosling
name: Saket
average rating: 4.34
book published: 2018
rating: 0
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date added: 2021/06/25
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]]> <![CDATA[Calling Bullshit: The Art of Skepticism in a Data-Driven World]]> 48889983 Bullshit isn't what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data.

It's increasingly difficult to know what's true. Misinformation, disinformation, and fake news abound. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don't feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data.

You don't need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit.

We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.]]> 336 Carl T. Bergstrom 0525509186 Saket 0 to-read 4.09 2020 Calling Bullshit: The Art of Skepticism in a Data-Driven World
author: Carl T. Bergstrom
name: Saket
average rating: 4.09
book published: 2020
rating: 0
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date added: 2021/06/03
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]]> <![CDATA[BACKSTAGE: The Story behind India’s High Growth Years]]> 51268058 437 Montek Singh Ahluwalia 9353338220 Saket 4
Montek's book here provides a very detailed account of the major reforms brought in by India from the 1980s onwards. First-hand discussions, evaluation of different options at hand, and the way different Ministries and Ministers went about decision making make this book a very rich source to learn about change management, persuasion, and the value of networking.

Given Montek has been involved with Congress-led regimes for the majority of his stint, I felt there was a slight bias towards most decisions taken by those governments. However, he brings a fresh perspective towards the good done by those governments which are often downplayed in the Modi era. ]]> 4.37 BACKSTAGE: The Story behind India’s High Growth Years
author: Montek Singh Ahluwalia
name: Saket
average rating: 4.37
book published:
rating: 4
read at: 2021/05/16
date added: 2021/05/16
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Hearing bits and pieces about the "Opening up of Indian Economy", I had some sense around a few initiatives taken up by the Govt of India. However, I was yet to be born at that time and had thus missed the entire euphoria of India arriving for the world. :P

Montek's book here provides a very detailed account of the major reforms brought in by India from the 1980s onwards. First-hand discussions, evaluation of different options at hand, and the way different Ministries and Ministers went about decision making make this book a very rich source to learn about change management, persuasion, and the value of networking.

Given Montek has been involved with Congress-led regimes for the majority of his stint, I felt there was a slight bias towards most decisions taken by those governments. However, he brings a fresh perspective towards the good done by those governments which are often downplayed in the Modi era.
]]> <![CDATA[The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business]]> 2615
Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.]]> 320 Clayton M. Christensen 0060521996 Saket 0 to-read 4.03 1997 The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
author: Clayton M. Christensen
name: Saket
average rating: 4.03
book published: 1997
rating: 0
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date added: 2021/05/10
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]]> <![CDATA[Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World]]> 55051662 —Walter Isaacson, author of The Code Breaker

Recipient of starred reviews in both Kirkus and Library Journal

THE UNTOLD TECH STORY OF OUR TIME

What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create?

With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.

Long dismissed as a technology of the distant future, artificial intelligence was a project consigned to the fringes of the scientific community. Then two researchers changed everything. One was a sixty-four-year-old computer science professor who didn’t drive and didn’t fly because he could no longer sit down—but still made his way across North America for the moment that would define a new age of technology. The other was a thirty-six-year-old neuroscientist and chess prodigy who laid claim to being the greatest game player of all time before vowing to build a machine that could do anything the human brain could do.

They took two very different paths to that lofty goal, and they disagreed on how quickly it would arrive. But both were soon drawn into the heart of the tech industry. Their ideas drove a new kind of arms race, spanning Google, Microsoft, Facebook, and OpenAI, a new lab founded by Silicon Valley kingpin Elon Musk. But some believed that China would beat them all to the finish line.

Genius Makers dramatically presents the fierce conflict among national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital

How far will we let it go?]]> 384 Cade Metz 1524742678 Saket 5
A great book for anyone interested to know the history behind AI and the people who transformed AI from a fancy mathematical concept to a technology being used by the big tech to solve practical problems. ]]> 4.24 2021 Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World
author: Cade Metz
name: Saket
average rating: 4.24
book published: 2021
rating: 5
read at: 2021/05/08
date added: 2021/05/08
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Whenever I used to think of the origins of AI, I used to believe that it would have been conceived at one of the secret labs of US or at either one of the big tech companies. I was totally bewildered to know that one of the most ground breaking technology of the decade had such a humble beginnings. Who would have thought that AI might have been extinct as a concept had it not been the sheer persistence of belief of one professor and his set of students?

A great book for anyone interested to know the history behind AI and the people who transformed AI from a fancy mathematical concept to a technology being used by the big tech to solve practical problems.
]]> <![CDATA[To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History]]> 34444205 A Sunday Times Best Book of the Year 2017 One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he’d never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar’s prospects looking bleak, it was with some trepidation that Levy accepted the position. After a few weeks he discovered that the situation was even worse than he’d imagined. Pixar’s advertising division just about broke even, its graphics software had few customers, its short films didn’t make any money and, on top of all that, Jobs was pushing to take the company public. Everything was riding on the studio’s first feature film, codenamed Toy Story, and even then it would have to be one of the most successful animated features of all time� Full of wisdom on bringing business and creativity together, and recounting the touching story of Levy’s enduring friendship with Jobs, To Pixar and Beyond is a fascinating insider’s account of one of Hollywood’s greatest success stories.]]> 274 Lawrence Levy 1786070820 Saket 0 4.46 2016 To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
author: Lawrence Levy
name: Saket
average rating: 4.46
book published: 2016
rating: 0
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]]> <![CDATA[Maximum City: Bombay Lost & Found]]> 36492920 As each individual story unfolds, Mehta also recounts his own efforts to make a home in Bombay after more than twenty years abroad. Candid, impassioned, funny, and heartrending, Maximum City is a revelation of an ancient and everchanging world.]]> 597 Suketu Mehta 9386815842 Saket 0 to-read 4.28 2004 Maximum City: Bombay Lost & Found
author: Suketu Mehta
name: Saket
average rating: 4.28
book published: 2004
rating: 0
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]]> <![CDATA[Bottle of Lies : Ranbaxy and the Dark Side of Indian Pharma]]> 52739530
But the rot in Indian pharma isn’t confined to Ranbaxy alone. In this book, investigative journalist Katherine Eban relies on over 20,000 FDA documents and interviews with over 240 people to show how fraud and trickery are deeply entrenched in much of the industry in India, and raises troubling questions about some of its biggest names � Wockhardt, Dr Reddy’s, Glenmark and RPG Life Sciences.

Filled with shocking and eye-opening details, this book lays bare the ugly truth of Indian pharma. It will make you view every pill you take with foreboding and suspicion.

‘Gripping . . . An invaluable exposé, a reportorial tour de force� New York Times

‘A fantastic work of investigative journalism . . . begs to be turned into a movie� Business Standard

‘Fast-paced, gripping� Bloomberg Quint

Welcome to a world where cancer patients are sold contaminated chemotherapy drugs, where cholesterol pills have shards of glass in them and blood-pressure medication live bugs. This is no nightmare. This is the ugly truth of Indian pharma.
Your medicines could be killing you.]]> 512 Katherine Eban 9353450454 Saket 0 to-read 4.44 2019 Bottle of Lies : Ranbaxy and the Dark Side of Indian Pharma
author: Katherine Eban
name: Saket
average rating: 4.44
book published: 2019
rating: 0
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]]> <![CDATA[Because Internet: Understanding the New Rules of Language]]> 36739320 A linguistically informed look at how our digital world is transforming the English language.

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.]]> 327 Gretchen McCulloch 0735210934 Saket 0 to-read 4.03 2019 Because Internet: Understanding the New Rules of Language
author: Gretchen McCulloch
name: Saket
average rating: 4.03
book published: 2019
rating: 0
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]]> <![CDATA[A Short History of Nearly Everything]]> 21 544 Bill Bryson 076790818X Saket 0 to-read 4.21 2003 A Short History of Nearly Everything
author: Bill Bryson
name: Saket
average rating: 4.21
book published: 2003
rating: 0
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]]> <![CDATA[How Asia Works: Success and Failure in the World's Most Dynamic Region]]> 16144575 320 Joe Studwell 080211959X Saket 0 to-read 4.26 2013 How Asia Works: Success and Failure in the World's Most Dynamic Region
author: Joe Studwell
name: Saket
average rating: 4.26
book published: 2013
rating: 0
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date added: 2021/05/08
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]]> <![CDATA[Witcraft: The Invention of Philosophy in English]]> 41081355 768 Jonathan Rée 0713999330 Saket 0 to-read 4.03 Witcraft: The Invention of Philosophy in English
author: Jonathan Rée
name: Saket
average rating: 4.03
book published:
rating: 0
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date added: 2021/04/25
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]]> <![CDATA[The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company]]> 44525305 A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life.

In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.

Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth.

"Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."

Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here]]> 272 Robert Iger Saket 5 4.37 2019 The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
author: Robert Iger
name: Saket
average rating: 4.37
book published: 2019
rating: 5
read at: 2021/04/10
date added: 2021/04/25
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]]> On Intelligence 27539 From the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines

Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.

Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines.

The brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness.

In an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways.

Written with acclaimed science writer Sandra Blakeslee, On Intelligence promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.]]> 261 Jeff Hawkins 0805078533 Saket 0 to-read 4.11 2004 On Intelligence
author: Jeff Hawkins
name: Saket
average rating: 4.11
book published: 2004
rating: 0
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date added: 2021/04/24
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]]> <![CDATA[Physics from Finance: A Gentle Introduction to Gauge Theories, Fundamental Interactions and Fiber Bundles]]> 44535040 Understanding modern physics doesn’t have to be confusing and hard

What if there was an intuitive way to understand how nature fundamentally works? What if there was a book that allowed you to see the whole picture and not just tiny parts of it?

Thoughts like this are the reason that Physics from Finance now exists.

What will you learn from this book?

Get to know all fundamental interactions —Grasp how we can describe electromagnetic interactions, weak interactions, strong interactions and gravity using the same key ideas. Learn how to describe modern physics mathematically � Understand the meaning and origin of the Einstein equation, Maxwell’s equations, and the Schrödinger equation. Develop an intuitive understanding of key concepts � Read how we can understand abstract ideas like Gauge Symmetry, Internal Spaces, Gauge Fields, Connections and Curvature using a simple toy model of the financial market. Get an understanding you can be proud of � Learn why fiber bundles and group theory provide a unified framework for all modern theories of physics.

Physics from Finance is the most reader-friendly book on the geometry of modern physics ever written.

Here’s why.

First of all, it's is nothing like a formal university lecture. Instead, it’s like a casual conservation with a more experienced student. This also means that nothing is assumed to be “obvious� or “easy to see�. Each chapter, each section, and each page focusses solely on the goal to help you understand. Nothing is introduced without a thorough motivation and it is always clear where each formula comes from. The book contains no fluff since unnecessary content quickly leads to confusion. Instead, it ruthlessly focusses on the fundamentals and makes sure you’ll understand them in detail.

The primary focus on the readers� needs is also visible in dozens of small features that you won’t find in any other textbook

In total, the book contains more than 100 illustrations that help you understand the most important concepts visually.
Whenever a concept is used which was already introduced previously, there is a short sidenote that reminds you where it was first introduced and often recites the main points. In addition, helpful diagrams make sure you won’t get lost. ]]> 195 Jakob Schwichtenberg Saket 0 to-read 4.32 2019 Physics from Finance: A Gentle Introduction to Gauge Theories, Fundamental Interactions and Fiber Bundles
author: Jakob Schwichtenberg
name: Saket
average rating: 4.32
book published: 2019
rating: 0
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date added: 2021/04/24
shelves: to-read
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]]>