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Émile Coué de la Châtaigneraie was a psychologist and pharmacist known for his therapeutic use of autosuggestion—and particularly for the phrase, "Every day, in every way, I'm getting better and better" (French: Tous les jours à tous points de vue je vais de mieux en mieux)—often labelled Couéism or the Coué method (la méthode Coué).
In this day & age where ‘affirmations�, ‘the law of attraction� etc. are part of our everyday vocabulary, there are plenty of idiots posing as experts on the subject. Reading a book by someone who wrote it when such things were largely unheard of, he was sure to build a compelling case. He also offers a good argument as to how imagination, not will, is man’s driving force. He’s particularly famous for something known as the Coué method, which is the repetition of the phrase, “Every day, in every way, I'm getting better and better.”�
Now this slim book might not seem revolutionary to any modern-day reader, but it is a good book if you’re interested in the subject but are fed up of the circus that is the modern self-help genre!