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Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
234 pages, Paperback
Published August 9, 2024
2 people are currently reading
7 people want to read
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Displaying 1 of 1 review
August 20, 2024
Armand and Nick break down how to be hitting the outbound numbers needed to see successful pipeline to follow.
Too many sales books are full of fancy psychological closing techniques. They're full of too many tips and tricks that work in very specific use cases. This is a book that sticks to a very tactical approach to a very singular goal: cold calling.
There's a lot of work to do after achieving the first meeting, but if you're struggling to visualize what successful outbound calling looks like, this is the book for you. Great read.
Too many sales books are full of fancy psychological closing techniques. They're full of too many tips and tricks that work in very specific use cases. This is a book that sticks to a very tactical approach to a very singular goal: cold calling.
There's a lot of work to do after achieving the first meeting, but if you're struggling to visualize what successful outbound calling looks like, this is the book for you. Great read.
Displaying 1 of 1 review
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