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The Self-Publisher's Amazon Playbook: The Author’s Manual to Crafting Amazon Book Listings That Sell

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Want your book to reach more readers on Amazon?

It takes more than great writing to sell books. In a crowded bookstore, you need to stand out to boost visibility and get in front of your ideal readers. This book will teach you how to fine-tune your Amazon book listing and leverage available tools for maximum discoverability, impact, and sales.

Why This Book Is Essential for

Navigating Amazon’s publishing platform can be overwhelming. As the world’s largest online bookstore, Amazon’s search and discovery engine can either work for or against you. This guide helps authors unlock Amazon’s potential to gain a competitive edge.

What You’ll

â—� Maximize Use strategic keywords and category placements to make your book more easily discoverable

â—� Utilize Amazon Take advantage of features like A+ Content, and other tools you may not know of to improve
your book marketing

â—� Boost Implement techniques that address common reader objections and encourage more purchases

Key â—� Professional Book Create a polished, professional listing that builds trust leading to more sales

â—� Continual Understand how tweaking your listing post-publication keeps it competitive and relevant

Who Should Read This Book?

Ideal for authors at any stage, whether you're starting or looking to fine-tune existing listings. This book requires a basic knowledge of how to upload book files on Amazon and breaks down practical steps for leveraging available Amazon tools for greater success.

Why Listing Optimization

With millions of books on Amazon, simply uploading your work isn’t enough. A well-optimized listing acts as your most effective sales tool. This playbook shows you how to make each part of your listing work harder for you, enhancing both visibility and sales potential.

Don’t let your book get lost in the crowd. Grab your copy and take the first step towards boosting your book’s success on Amazon!

95 pages, Kindle Edition

Published November 8, 2024

2 people are currently reading
3 people want to read

About the author

Jane Tabachnick

6Ìýbooks1Ìýfollower

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Displaying 1 - 4 of 4 reviews
Profile Image for Lisbeth Ivies.
71 reviews5 followers
December 18, 2024
One of my main goals each time I read nonfiction is to learn something new. With The Self-Publisher's Amazon Playbook, I felt like I met that goal with near every page. I did initially believe the scope was larger, but I should have paid more attention to the subtitle: "The author's manual to crafting amazon book listings that sell." The material definitely delivers on that narrower focus, with the expectation readers are already familiar with the technical use of the Amazon publishing platform.

The author, Jane Tabachnick, breaks down each element of a book listing, providing key insight into what they are, why they matter, and how to create that section with the highest impact. Before reading, I would have thought I was rather familiar with most of what goes into a great book listing. Even with that prior knowledge, I still learned so much with this read. The most valuable for me was informaiton given about optional section, A+ Content, and why it shouldn't be neglected.

When I read informational books, especially books based on how to write or how to sell your own writing, I find myself inevitably falling into a critical trap. Does this book or this author practice what's being preached? If the advice and guidelines being offered aren't exemplified by the work itself, it calls into question how valid the insights are. For the most part, The Self-Publisher's Amazon Playbook does follow its own "plays." However, the work does stray some, particularly when talking more about book matter versus the book listing itself.

Although the title and description don't make this very clear, this playbook is more geared toward nonfiction than fiction. I do think fiction writers can still glean valuable insight, but the majority of information presented leans into book listings and book matter for nonfiction works. Going into it with the right expectations, The Self-Publisher's Amazon Playbook should be required reading for any author ready to post their best book listing.
Profile Image for Grady.
AuthorÌý49 books1,825 followers
November 25, 2024
Maximizing visibility and sales on Amazon!

Author Jane Tabachnick, the Founder of Simply Good Press, shares her extensive knowledge on how to maximize the valuable tools available on Amazon to assist in creating the most successful book publishing results. Her step-by-step guidance unravels the myriad strategies and concepts Amazon holds for self-publishers � both beginning and advanced. Visibility is the key to publicizing a book, and since Amazon is the largest and most widely used platform for online book sales, mastering the algorithms as instructed in this excellent book provides access to the tools to achieving maximum visibility � and sales! This book opens to door to utilizing the keys that make publishing and sales on Amazon unique � and successful!
Profile Image for Tom Kranz.
AuthorÌý13 books5 followers
January 4, 2025
You're still one in 38 million

This book is good for the novice author/self publisher because it covers every option available on Amazon. For those who have been around the track, there's very little new. The detailed instructions on picking categories and keywords are helpful IF you actually take the time required to do it. If you are serious about using Amazon as your primary venue, it's probably worth it to hire a professional who can dig into your keywords, categories, descriptions and all other tools Amazon offers.
37 reviews1 follower
November 18, 2024
If you’re thinking about self-publishing you can’t go wrong picking up this guide. There are so many tools and resources available to you that most people are unaware of. Utilizing Amazon’s tools to get your boo in front of others is crucial and this book will help you succeed. As much as I know you want to just focus on writing, self-publishing is a beast and this book will help you defeat it!
Displaying 1 - 4 of 4 reviews

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