This book is a product. It has a certain function, content, design and clear goals. I’ve planned it as a product; I’ve managed the process of creating it (which mostly meant managing myself, but it still counts...); I’ve user tested it and I’ll distribute it all over the world
User experience design (UX, UXD) - A discipline focused on designing the end-to-end experience of a certain product.
User experience lies at the crossroads of art and science and requires both extremely acute analytical thinking and creativity.
The first rule of communication in the design process is... there are no rules. Best practices may guide you, provide a starting point, give a broader context to your own situation, but will never (never!) answer all your questions and give a ready-to-implement solution.
Don't ask yourself if it's pretty; ask if it's clear and reasonable.
*Go outside your ego and check the value of your work.*
If you've *never* been introduced to UX before, then this would be a decent primer for you to get a headstart. If not, then this might be a little too obvious/basic for you with quite a bit of filler content.
The book was a quick-read and a page turner. However, it stated obvious managerial suggestions and only for "peace-time" product management, when deadlines are stretchable and funding is abundant.
The single best aspect of the book was the experienced practitioner's perspective. I suggest an expansion with more detailed real-life examples and some theoretical foundations of Designer's tasks.