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Unleash Possible: A Marketing Playbook That Drives B2B Sales
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control. The problem is—most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales. Unleash Possible changes that—it’s a how-to manual for B2B marketers become a trusted partner for sales teams to turn to for guidance. change the way marketing is done to better serve buyers. drive more revenue, growth and profitability. “Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).� Matt Heinz, President Heinz Marketing Inc. “Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.� Carlos Hidalgo CEO ANNUITAS & Author of “Driving Demand� "Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!)." Matt Heinz, President Heinz Marketing Inc. "Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately." Carlos Hidalgo CEO ANNUITAS & Author of "Driving Demand" "The most realistic assessment of what's going on in B2B marketing today that I've seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story." Anne Janzer, Marketer and Author "Unleash Possible" is a no-nonsense book with actionable advice that marketers can use to realize their company's potential. Samantha does this leveraging her straight-forward manner, citing her own real-life experiences to illustrate not just what to do, but how to do it. Easy to read and entertaining to boot, Unleash Possible is a must read for any marketer looking to honestly evaluate their marketing plan and hinge it to what's important to their company. Maribeth Ross, CMO Monetate "The author's acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success." Peter Bauer, CEO Mimecast
341 pages, Kindle Edition
Published October 20, 2016
169 people are currently reading
210 people want to read
About the author
Samantha Stone
57Ìýbooks14ÌýfollowersI write these tales of long swords, hot heroes, and warrior women. My nine Celtic/ Paranormal/ Romance books are set mainly in the dark ages and ancient times. I also write Steampunk/Romances under the name of Maeve Alpin.
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Displaying 1 - 6 of 6 reviews
February 3, 2017
I've been waiting for this book to come out because I respect Samantha Stone's expertise and advice. I'll let you know how it goes. I read it and have more highlighted tips, laughed a lot at her relatable examples and have new ideas for my own marketing, as well as that of my clients. Get this book! It's an easy, fun, HELPFUL read.
June 27, 2020
Samantha Stone's straightforward and comprehensive look at B2B marketing helps marketers improve their effectiveness and their relationships with the sales department. Actionable advice abounds. For example, it's not just here's where you need research but here's what kind of research and a bank of good questions to ask. I found the buyer's journey breakdown particularly helpful. What a great resource!
August 16, 2018
Unleashimg is possible
Go for this book if you want to get deep insights into modern entreprenuerahip methodologies. Its gives a good insight into stones techiques and philosophies.
Go for this book if you want to get deep insights into modern entreprenuerahip methodologies. Its gives a good insight into stones techiques and philosophies.
January 30, 2020
Very disappointed by the book. I would expect deep talks about B2B marketing. Nothing new.
August 6, 2021
Very good for senior management not in the field of marketing.
October 20, 2016
The modern marketer’s guide to the realities of B2B marketing
Basic marketing advice doesn’t get you far in the pressure-cooker world of complex B2B sales. Samantha Stone is an expert guide, navigating B2B marketing with grace, humor, and a steady eye on the important metrics. Unleash Possible offers practical, actionable advice grounded in experience.
I had the pleasure of reading an early review copy of this book - one of the most realistic take I've seen on what really happens in B2B marketing. I love the practical, actionable slant, and the case studies that you use to illustrate the story. (I also really like the turtle metaphor!)
Basic marketing advice doesn’t get you far in the pressure-cooker world of complex B2B sales. Samantha Stone is an expert guide, navigating B2B marketing with grace, humor, and a steady eye on the important metrics. Unleash Possible offers practical, actionable advice grounded in experience.
I had the pleasure of reading an early review copy of this book - one of the most realistic take I've seen on what really happens in B2B marketing. I love the practical, actionable slant, and the case studies that you use to illustrate the story. (I also really like the turtle metaphor!)
Displaying 1 - 6 of 6 reviews
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