This groundbreaking book, by the bestselling authors of Jugaad Innovation, shows how India can harness the three megatrends -- the sharing economy, the maker movement and the circular economy -- and disruptive technologies such as AI and 3D printing to generate jobs and drive inclusive and sustainable growth in the decades to come. The world faces a stark challenge: meeting the needs of over 7 billion people without bankrupting the planet. India, with its large population and limited resources, is at the very epicentre of this challenge. It also offers a creative way out. Its resilient jugaad mindset, dynamic ecosystem of start-ups and enterprises, and the practice of NGOs and governments working together promises not only to meet its own requirements in a sustainable way but also the needs of billions around the world. Packed with over fifty case studies, Do Better with Less offers six proven principles that Indian entrepreneurs and businesses can use to co-create frugal solutions in education, energy, healthcare, food and finance that are highly relevant to India and the world. This book is India's guide to claiming global leadership in frugal innovation.
Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is a Fellow at Judge Business School, University of Cambridge, and a World Economic Forum (WEF) faculty member. He is a member of WEF’s Global Agenda Council on Design Innovation and a regular columnist on HarvardBusinessReview.org. Navi is co-author of the bestseller Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century (jugaadinnovation.com). The Economist calls it ‘the most comprehensive book yet to appear on the subject� of frugal innovation.
The Frugal Innovation principle of building better with fewer resources is applicable across sectors, market growth and business growth stages. The authors have provided a rich resource of well researched examples in multiple engaging formats to nail their point.
I definitely walked in with different expectations of just emerging market examples, and walked out with this has to be the way of business of the future. The principles of sustainability and inclusion resonate strongly throughout. My only development point would be for the book to expand on the ethics/ values/ philosophy of the Frugal innovation principle, than just a heavy list of business case studies.