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10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Expanding upon one of his high-level foundational Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.
10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.
10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.
288 pages, Kindle Edition
Published May 9, 2023
2,026 people are currently reading
8,037 people want to read
About the author
Dan Sullivan
79books286followersLibrarian Note: There is more than one author by this name in the ŷ database.
Dan has over 35 years� experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.
He is author of over 40 publications, including The Wall Street Journal Bestseller: Who Not How, The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better®. He is co-author of The Laws of Lifetime Growth and The Advisor Century.
Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the U.K. New workshops are also being held in Los Angeles and Vancouver. Dan and Babs reside in Toronto.
Dan has over 35 years� experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.
He is author of over 40 publications, including The Wall Street Journal Bestseller: Who Not How, The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better®. He is co-author of The Laws of Lifetime Growth and The Advisor Century.
Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the U.K. New workshops are also being held in Los Angeles and Vancouver. Dan and Babs reside in Toronto.
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Displaying 1 - 30 of 370 reviews
December 30, 2024
HIGHLIGHTS:
1. QUALITY:
- Focus on quality, not quantity to get really good at what you do.
- you do the 20%
- hire a team to do the other 80%
2. LEVEL UP:
- Build a team so you can focus on the thing ONLY you can do.
- “Effort� doesn’t get exponential results.
- What I focus on and commit to is what I become a master of.
- Competition is highest for average goals.
- Think bigger and non-linearly.
- Optimize for the end of your objective.
3 INCREASE VALUE:
- Money follows wealth
- specific and specialized
- write in journal daily what you want (wanting is creative, freedom)
- “Unique ability� = purest and most honest expression of yourself
- elevate your skills beyond comfort
4. GAP & GAIN:
- Chasing the ideal and always being disappointed.
- Ideals aren’t stable, they are always changing.
- Devaluing the benefit of what you actually have.
- Living in “should be� is painful and demotivating.
- Missing this moment
- Measuring self against experiences.
- Compare self to where you were BEFORE.
Starting point. Appreciate progress.
- Gain = everything is happening FOR you.
- Converting experience into LESSONS and better DECISIONS later.
- Write daily: 3 wins or progress.
- You become what you focus on.
5. FREE DAYS:
- Divide time to have deliberate “rest and recovery.� (**)
- Completely recover by detachment.
- “Buffer� days, “performance� days, “Practice� days.
6. BUILD A TEAM:
- Build teams of leaders who manage themselves.
- Start with a virtual assistant to take over details of operations.
- Who not How: transform out of rugged individualist.
- Stop being a bottleneck manager.
- Freedom for team members to do what they love and be self-motivated.
- give autonomy + trust
1. QUALITY:
- Focus on quality, not quantity to get really good at what you do.
- you do the 20%
- hire a team to do the other 80%
2. LEVEL UP:
- Build a team so you can focus on the thing ONLY you can do.
- “Effort� doesn’t get exponential results.
- What I focus on and commit to is what I become a master of.
- Competition is highest for average goals.
- Think bigger and non-linearly.
- Optimize for the end of your objective.
3 INCREASE VALUE:
- Money follows wealth
- specific and specialized
- write in journal daily what you want (wanting is creative, freedom)
- “Unique ability� = purest and most honest expression of yourself
- elevate your skills beyond comfort
4. GAP & GAIN:
- Chasing the ideal and always being disappointed.
- Ideals aren’t stable, they are always changing.
- Devaluing the benefit of what you actually have.
- Living in “should be� is painful and demotivating.
- Missing this moment
- Measuring self against experiences.
- Compare self to where you were BEFORE.
Starting point. Appreciate progress.
- Gain = everything is happening FOR you.
- Converting experience into LESSONS and better DECISIONS later.
- Write daily: 3 wins or progress.
- You become what you focus on.
5. FREE DAYS:
- Divide time to have deliberate “rest and recovery.� (**)
- Completely recover by detachment.
- “Buffer� days, “performance� days, “Practice� days.
6. BUILD A TEAM:
- Build teams of leaders who manage themselves.
- Start with a virtual assistant to take over details of operations.
- Who not How: transform out of rugged individualist.
- Stop being a bottleneck manager.
- Freedom for team members to do what they love and be self-motivated.
- give autonomy + trust
December 21, 2023
I like the overall premise of this book, and it definitely is full of useful nuggets, but I felt like the whole book was oozing with male privilege. Both of the male authors have been able to do their '10x' work because they have wives at home taking care of the household and family tasks, plus an assortment of female work assistants that are mentioned throughout the book. Benjamin even says his own wife had her "10x" moment when they hired a mother's helper for a few hours to free up her time so she could work on 'cleaning the house'. Somehow I'm guessing that if his wife was asked whether 'cleaning the house' is the high-level 10x work she was born to do, she would not agree. This book also leans more political and religious than their other two books, with references to doing the work God has called you to do, a long profile on growing a business for gun owners, and an example of how the author was able to "10x" baptisms at his church. Again, I like the overall 10x concept, but I just felt like a lot of the presentation came off as tone deaf.
April 27, 2024
This book is a prime example of why I hate these business/entrepreneur books. They take one halfway decent idea and stretch it through endless stories and anecdotes, repeating essentially the same main point 500 times in 300 different ways. Additionally, what this book "masterfully" does is subtly/not-so-subtly tell the reader that for them to work less they have to figure out how to get a whole bunch of people to work more for them. Aka, exploit people and you get to be filthy rich - not exactly an original idea, or an ethical one. The other thing this book subtly/not-so-subtly tells readers is that doing the right thing (actual example in the book, supporting the Black Lives Matter movement) is a threat to success and your bottom line. Again, neither original, nor ethical. Do yourself a favor and skip this one. It made me feel gross to even flip through the pages
December 22, 2023
I am 10x happier now that this book is finally finished
June 9, 2023
One of those “exact right book at the exact right time� reads for me. When they talk about �10x,� they’re not talking about doing more, they’re actually talking about doing less, but with much greater impact. You do that, they say, but going all in on the 20% of your inputs that are leading to 80% of your results, and delegating out everything else. I hadn’t even finished the book before I had decided to offer a full time admin, so clearly, I was compelled by the message.
I’m naturally a grinder, so this book was a much-needed disruption to the way I normally think. And it may end up being the best $25 I’ve ever invested in my life/business.
I’m naturally a grinder, so this book was a much-needed disruption to the way I normally think. And it may end up being the best $25 I’ve ever invested in my life/business.
May 29, 2024
This book hides the brilliant concept of business essentialism (focusing only on the core) among 90% filler content and really bad advice. The book glorifies what Collins would call cannonballs (opposed to bullets) and picks examples that could be pure chance due to the lack of comparison or data to back it up. Whilst quoting many great business books, the author cherry-picks points to suit his narrative and he entirely neglects the power of compounding results.
Despite being a book that I couldn’t wait to put aside, I have learned from plenty from this book.
Despite being a book that I couldn’t wait to put aside, I have learned from plenty from this book.
December 24, 2023
Good basic premise, but ruined for me by descent into nutty Mormonism. My proper review is here:
September 5, 2023
do less and don’t even read this book
The idea that doing 10x is easier than 2x is certainly intriguing. But it’s not a universal truth as the author repeats again and again�.while also promoting their strategic coaching services. There are just too many comments in this book that make no sense such as this gem: ‘Seemingly impossible goals are more practical than possible goals because impossible goals force you outside your current level of knowledge and assumptions.� Huh? Even if impossible goals do force you outside your current knowledge and assumptions, that doesn’t make them more practical. There are a lot of great authors than are mentioned in this book (touted as 10x authors of course) all of whom have far better books worth reading than this.
The idea that doing 10x is easier than 2x is certainly intriguing. But it’s not a universal truth as the author repeats again and again�.while also promoting their strategic coaching services. There are just too many comments in this book that make no sense such as this gem: ‘Seemingly impossible goals are more practical than possible goals because impossible goals force you outside your current level of knowledge and assumptions.� Huh? Even if impossible goals do force you outside your current knowledge and assumptions, that doesn’t make them more practical. There are a lot of great authors than are mentioned in this book (touted as 10x authors of course) all of whom have far better books worth reading than this.
November 19, 2023
This should be called “Live the American Dream 101 (and Lose Your Range)�. To sum up the ten hour audiobook: Focus on your zone of genius to the exclusion of all else, and continue to refine and focus more.
It just rubbed me the wrong way. Maybe the Mormon phrasing that unconsciously slipped in by the author, maybe the old man spouting his “knowledge� or things outside his zone of genius, or just the entire concept, but this approach to 10x is not for me.
It just rubbed me the wrong way. Maybe the Mormon phrasing that unconsciously slipped in by the author, maybe the old man spouting his “knowledge� or things outside his zone of genius, or just the entire concept, but this approach to 10x is not for me.
January 1, 2024
Too many stories
The book has a powerful message, too bad the author doesn’t follow his own advice and write the 20% of the information that conveys 80% of the message.
The best part of the book is getting to the end. Which 20% of the stories would make this book a better read and make it far more impactful?
The book has a powerful message, too bad the author doesn’t follow his own advice and write the 20% of the information that conveys 80% of the message.
The best part of the book is getting to the end. Which 20% of the stories would make this book a better read and make it far more impactful?
August 12, 2023
Go 10x and watch your life become simpler, better, and more fun.
Picture this: you’re the leader of a successful startup that, at first, enjoyed a period of rapid and impressive growth. But now, you’re banging your head against the wall, stuck in a seemingly endless plateau. You’re working harder, longer, and more seriously than ever before, yet, you’re lucky to see the needle move even an inch.
Sound familiar?
Our current education and business structures tell us that achievement follows a linear, finite, 2x model. For every unit of effort put in, a corresponding unit of reward is meted out. If you want to double your profit, for instance, you should expect to double your hours.
Yet many of us have found this doesn’t hold in practice. People working 80-hour weeks can struggle to garner the most incremental results, while those who take half the year off can reap exponential returns.
Here’s where Dan Sullivan can shed some light: the individuals in the latter category are thinking and behaving 10x. That is, nonlinearly, nonfinitely, literally, 10x.
If “going 10x� sounds a little daunting, you’re right, it is. Going 10x means constantly shedding the 80 percent of your vision, identity, and circumstances that no longer serve you. Going 10x means recognizing that what got you here won’t get you to your next “there.�
But there’s another side to the 10x coin. If you’re willing to push past the initial growing pains, you’ll discover that life becomes simpler, better, and more fun than previously imagined. Because 10x is so seemingly outrageous, few people pursue it. As a result, the competition is far less. In fact, the 10x level is frequently home to absurdly high-value collaboration.
Similarly, as 10x is so demanding, life naturally simplifies to the most essential. Only a handful of your current thoughts and behaviors will lead to this 10x reality, so you double down on those and discard the rest. Consequently, you wind up doing less while accomplishing significantly more.
Sound enticing?
In this book, you’ll be introduced to the 10x way and given a road map for immediate use. If you choose to commit, get ready to buckle up. You’ll be waving goodbye to those plateaus for good.
-
10x is simpler
Imagine for a moment you were asked to make a list of ways you could increase your profits by 10 percent. If given five minutes, you could probably think of quite a few.
Now imagine you were asked to list ways to increase your profit ten times. It’s a much shorter list, isn’t it?
If you’ve ever set a 2x goal like the former, you’ll know how overwhelming it is to stare at the sheer number of valid pathways. Which one should you pick? Should you try to tackle them all simultaneously? Either way, where in the world would you get the extra time and energy?
When you set a 10x goal, as in the latter thought experiment, your options shrink to maybe two or three. Your analysis paralysis and decision fatigue will shrink proportionally too. Paradoxically, thinking 10x frequently feels like a huge relief!
Now, you may be thinking, But what if I don’t want to go 10x? What if I’d prefer 2x?
Aim for 10x anyway. If nothing else, doing so will clarify the highest probability path to your desired 2x and spare you the period of agonizing deliberation. You’ll also give yourself a wider margin for error. As the oft-quoted Norman Vincent Peale proverb goes, “Shoot for the Moon. Even if you miss, you’ll land among the stars.� It’s far more disheartening to fall even a little short of 2x than it is to land a long way off 10x.
For those who are game to go all in, you’ll soon discover a second way in which 10x goals prove simpler.
Not only does thinking 10x slice the number of potential pathways to your goal, but it also slices the number of tasks and actions required for its success. If you’re familiar with the 80/20 Rule or Pareto principle, you’ll already appreciate why: in any context, 80 percent of outputs will be due to just 20 percent of inputs.
Going 10x means focusing solely on those high ROI 20 percent inputs � tasks and actions � almost instantly decluttering and simplifying your life. You cut yourself free of the extraneous � and it really does feel freeing � and instead hone in on the essential.
Yes, 80 percent is a lot of comfort zone to give up at each 10x leap. But only if you view it as a loss. After all, will you really miss those limiting beliefs, energy-draining relationships, and low ROI to-dos? Or is it more likely you’ll breathe a sigh of relief, lighter for shaking loose those burdens?
-
10x is better
If given the choice, would you spend your days in the zone of mundanity or mastery?
The 10x life may not be for everyone, but what is for everyone is the existence of this choice.
As mentioned in the previous section, when you set a 10x goal, your focus will naturally shift from quantity to quality. That is, to the high ROI 20 percent.
Liberated from the extraneous 80 percent, you’ll be freed up to double down on the quality of the 20 percent itself. And it’s this attention to the quality of the quality, if you will, that enables your 10x goal to become a reality.
In practice, this will mean a fundamental shift in your identity and your standards.
Your identity is your story about yourself which you consciously or unconsciously reinforce through your thoughts and actions. For instance, you may be running an internal script that says you’re not “the type of person� who can achieve a 10x life. Consciously or not, you’ll think and act accordingly, in this case, by limiting what you perceive as possible for your life.
Similarly, your standards will remain unconsciously held commitments until you make them conscious. Your standards are the minimum bar your thoughts and actions must pass, stemming directly from your concept of self. For example, the standards of someone who believes they can’t achieve 10x will differ drastically from those of someone who believes they can.
Consider your current identity and standards. Is your self-story carefully crafted or accumulated archived narratives? Is your minimum bar allowing stagnation or inspiring transformation?
There’s no judgment if you’re sitting in the latter camp today � we all start somewhere. And fortunately for us, Sullivan has mapped out a four-step process we can follow to 10x our identity and standards to meet our 10x goal.
The first step is committing to transformation. You have to want to grow for growth to happen.
Then, in order to take action, you have to summon the courage to shed your 2x goals, identity, and standards. To leave that 80 percent of your comfort zone behind.
As you take action, you’ll develop the new capabilities your 10x goal, identity, and standards require. And as you double down on these capabilities, you’ll gain a sense of profound self-confidence that will, in turn, empower you to go 10x again and again.
Just as some people love extreme sports, you can start to love 10x leaps. Don’t let the initial fear hold you back from the richness of experience waiting for you on the other side.
-
10x is more fun
Perhaps jumping out of an airplane would be at the bottom of your “fun� list. But as alluded to in the last section, there’s another kind of jump � the 10x jump � that can be the source of tremendous satisfaction and enjoyment.
The final aspect of 10x we’ll explore before turning to two practical exercises lies in the difference between wanting and needing.
Life lived chasing “needing� plays into the scarcity mindset. Unfortunately, this is society’s default mode. Everything has to be justified. Everyone has to be on their guard against everyone else.
On the other hand, life lived following “wanting� fosters an abundance mindset. By default, manifesting a 10x life means manifesting opportunities and resources that didn’t exist before. In fact, it’s possible that these opportunities and resources would never exist if it weren’t for you proactively creating them.
In this way, the concept of wanting is actually the opposite of selfishness. Abundance becomes a reality for you and those around you only with this perspective.
What this boils down to is twofold. First, a wanting mindset and a 10x identity go hand-in-hand. No one “needs� exponential, nonlinear growth, but you transcend both these limits and become someone who does.
Second, 10x goals simply require a wanting mindset. 10x goals can only be born of abundance, and abundance can only be born of wanting.
When you become unapologetic about wanting what you want because you want it, you identify and learn to develop what Sullivan calls your unique ability.
10x goals are deeply personal. Nobody is going to want exactly what it is you do. As a result, the 10x identity you step into as you double down on your 20 percent will be radically unique and specialized, making you infinitely more valuable. You’ve moved past competing with others and moved into flow. Life then becomes intrinsically energizing and rewarding, and offering such nuanced mastery to others becomes one of your greatest joys.
It goes against everything you’ve ever been told, but you’ll soon discover it to be true: 10x really is simpler, better, and more fun.
-
You’ve gone 10x before
Sullivan is one of those “there are two types of people in this world� kind of guys. For him, some live in “the gap� while others live in “the gain.�
Those who live in the gap measure themselves against where they believe they could � or should � be. While there’s nothing inherently wrong with ideals, they can become problematic when used as the sole barometer for self-worth. Ideals are like the horizon: they can provide direction but can’t be reached.
Those living in the gain measure themselves from where they started. Instead of constantly feeling less than their future self, they’re always feeling more than their past self.
This appreciating rather than depreciating mindset means those in the gain view life as happening for them, not against them. Even the most challenging and demanding moments are framed as opportunities to learn, grow, and find greater meaning.
Which camp do you most often find yourself in?
The following exercise demonstrates one of the main implications these two mindsets have on your 10x life.
Reflecting on your journey so far, can you pinpoint a past 10x jump you’ve made? Almost everyone will be able to find at least one. With earnest investigation, most people will be able to uncover five or more.
This exercise is the gain mindset in action. It’s a potent reminder that a 10x future is just as possible for you as it is for anyone. You’ve gone 10x before. You can go 10x again.
Those predominantly living in the gap might find this exercise icky and uncomfortable. But this isn’t some happy-clappy practice. Sullivan goes so far as to say that it’s impossible to move forward until you’ve honored your story backward.
So, if you’re currently stuck spinning your wheels while getting nowhere, consider whether recognizing, rather than reprimanding yourself might be the key to loosening those tires up and getting you back up and flying.
-
You’ll go 10x again
Hopefully, you’re feeling mighty fired up at this point. You’ve learned how going 10x can be simpler, better, and more fun than you previously assumed, and recognized that you’ve already proven capable. In this last section, we’ll look at two ways you can practically structure your life to make 10x your default.
The first is to abandon the industrial model of linear, quantitative time.
Although few of us are employed to churn out widgets on the factory line anymore, most of us have kept this paradigm of time � and to our detriment. Factory line time wasn’t designed for creativity and flow, let alone 10x results!
On the other hand, performers � athletes and entertainers � approach time nonlinearly and qualitatively. They operate in three distinct modes which whole days, weeks, or even months are dedicated to. These modes are preparation, performance, and recovery.
This hyper-focused, super-specific model lends itself perfectly to a 10x life. After all, sustainable 10x performance requires 10x preparation and 10x recovery.
Most of us appreciate the preparation element. Perhaps we could use these moments more effectively, but we generally agree that preparation has its place. What’s less widely accepted is the necessity of recovery.
Sullivan calls days dedicated to recovery “Free Days,� and is adamant that you’ll only see 10x results by working less and recovering more. Sounds crazy, doesn’t it? Well, here’s a challenge: block off several Free Days for your next month, quarter, or year, that feels a little scary. Then, monitor your results for that period. If you truly commit to stepping away from work on those days, you may be surprised by what you find.
Sullivan’s second strategy has a similar theme: empowering your team to manage themselves. That is, without you. High achievers have the unfortunate habit of becoming the bottleneck in their individual or company’s growth. Their desire to be involved in the minutia of day-to-day operations, while commendable, ultimately keeps them or their team at 2x. They frequently forget that their job is to focus on their highest ROI 20 percent. It’s their team’s job to manage the remaining 80 percent.
Now, you may be thinking, “I don’t have a team, so this doesn’t apply to me,� at which Sullivan would argue you’ve just proven it does. If you’re a solopreneur genuinely committed to going 10x, he’d expect you to have a part-time personal assistant at the very least. For those whose 10x “work� isn’t “work� in the traditional sense � if you run the family home, for instance � Sullivan expects you’d hire help.
Your Unique Ability is unique precisely because only you can do it. With some smart –and bold � restructuring of your life, you can bring more of it into the world, bringing immense value to yourself and those around you.
-
Going 10x is the path to a life beyond your wildest dreams.
Whether you’re looking to take your personal life, professional life, or both to the next level, you’ll have to leave your 2x mindset and behaviors behind. While shedding that 80 percent can feel daunting, you’ll quickly discover that going 10x is ultimately simpler, better, and more fun than is widely assumed.
The 10x life isn’t for everyone, but there’s limitless transformation and reward for those who choose to pursue it.
Picture this: you’re the leader of a successful startup that, at first, enjoyed a period of rapid and impressive growth. But now, you’re banging your head against the wall, stuck in a seemingly endless plateau. You’re working harder, longer, and more seriously than ever before, yet, you’re lucky to see the needle move even an inch.
Sound familiar?
Our current education and business structures tell us that achievement follows a linear, finite, 2x model. For every unit of effort put in, a corresponding unit of reward is meted out. If you want to double your profit, for instance, you should expect to double your hours.
Yet many of us have found this doesn’t hold in practice. People working 80-hour weeks can struggle to garner the most incremental results, while those who take half the year off can reap exponential returns.
Here’s where Dan Sullivan can shed some light: the individuals in the latter category are thinking and behaving 10x. That is, nonlinearly, nonfinitely, literally, 10x.
If “going 10x� sounds a little daunting, you’re right, it is. Going 10x means constantly shedding the 80 percent of your vision, identity, and circumstances that no longer serve you. Going 10x means recognizing that what got you here won’t get you to your next “there.�
But there’s another side to the 10x coin. If you’re willing to push past the initial growing pains, you’ll discover that life becomes simpler, better, and more fun than previously imagined. Because 10x is so seemingly outrageous, few people pursue it. As a result, the competition is far less. In fact, the 10x level is frequently home to absurdly high-value collaboration.
Similarly, as 10x is so demanding, life naturally simplifies to the most essential. Only a handful of your current thoughts and behaviors will lead to this 10x reality, so you double down on those and discard the rest. Consequently, you wind up doing less while accomplishing significantly more.
Sound enticing?
In this book, you’ll be introduced to the 10x way and given a road map for immediate use. If you choose to commit, get ready to buckle up. You’ll be waving goodbye to those plateaus for good.
-
10x is simpler
Imagine for a moment you were asked to make a list of ways you could increase your profits by 10 percent. If given five minutes, you could probably think of quite a few.
Now imagine you were asked to list ways to increase your profit ten times. It’s a much shorter list, isn’t it?
If you’ve ever set a 2x goal like the former, you’ll know how overwhelming it is to stare at the sheer number of valid pathways. Which one should you pick? Should you try to tackle them all simultaneously? Either way, where in the world would you get the extra time and energy?
When you set a 10x goal, as in the latter thought experiment, your options shrink to maybe two or three. Your analysis paralysis and decision fatigue will shrink proportionally too. Paradoxically, thinking 10x frequently feels like a huge relief!
Now, you may be thinking, But what if I don’t want to go 10x? What if I’d prefer 2x?
Aim for 10x anyway. If nothing else, doing so will clarify the highest probability path to your desired 2x and spare you the period of agonizing deliberation. You’ll also give yourself a wider margin for error. As the oft-quoted Norman Vincent Peale proverb goes, “Shoot for the Moon. Even if you miss, you’ll land among the stars.� It’s far more disheartening to fall even a little short of 2x than it is to land a long way off 10x.
For those who are game to go all in, you’ll soon discover a second way in which 10x goals prove simpler.
Not only does thinking 10x slice the number of potential pathways to your goal, but it also slices the number of tasks and actions required for its success. If you’re familiar with the 80/20 Rule or Pareto principle, you’ll already appreciate why: in any context, 80 percent of outputs will be due to just 20 percent of inputs.
Going 10x means focusing solely on those high ROI 20 percent inputs � tasks and actions � almost instantly decluttering and simplifying your life. You cut yourself free of the extraneous � and it really does feel freeing � and instead hone in on the essential.
Yes, 80 percent is a lot of comfort zone to give up at each 10x leap. But only if you view it as a loss. After all, will you really miss those limiting beliefs, energy-draining relationships, and low ROI to-dos? Or is it more likely you’ll breathe a sigh of relief, lighter for shaking loose those burdens?
-
10x is better
If given the choice, would you spend your days in the zone of mundanity or mastery?
The 10x life may not be for everyone, but what is for everyone is the existence of this choice.
As mentioned in the previous section, when you set a 10x goal, your focus will naturally shift from quantity to quality. That is, to the high ROI 20 percent.
Liberated from the extraneous 80 percent, you’ll be freed up to double down on the quality of the 20 percent itself. And it’s this attention to the quality of the quality, if you will, that enables your 10x goal to become a reality.
In practice, this will mean a fundamental shift in your identity and your standards.
Your identity is your story about yourself which you consciously or unconsciously reinforce through your thoughts and actions. For instance, you may be running an internal script that says you’re not “the type of person� who can achieve a 10x life. Consciously or not, you’ll think and act accordingly, in this case, by limiting what you perceive as possible for your life.
Similarly, your standards will remain unconsciously held commitments until you make them conscious. Your standards are the minimum bar your thoughts and actions must pass, stemming directly from your concept of self. For example, the standards of someone who believes they can’t achieve 10x will differ drastically from those of someone who believes they can.
Consider your current identity and standards. Is your self-story carefully crafted or accumulated archived narratives? Is your minimum bar allowing stagnation or inspiring transformation?
There’s no judgment if you’re sitting in the latter camp today � we all start somewhere. And fortunately for us, Sullivan has mapped out a four-step process we can follow to 10x our identity and standards to meet our 10x goal.
The first step is committing to transformation. You have to want to grow for growth to happen.
Then, in order to take action, you have to summon the courage to shed your 2x goals, identity, and standards. To leave that 80 percent of your comfort zone behind.
As you take action, you’ll develop the new capabilities your 10x goal, identity, and standards require. And as you double down on these capabilities, you’ll gain a sense of profound self-confidence that will, in turn, empower you to go 10x again and again.
Just as some people love extreme sports, you can start to love 10x leaps. Don’t let the initial fear hold you back from the richness of experience waiting for you on the other side.
-
10x is more fun
Perhaps jumping out of an airplane would be at the bottom of your “fun� list. But as alluded to in the last section, there’s another kind of jump � the 10x jump � that can be the source of tremendous satisfaction and enjoyment.
The final aspect of 10x we’ll explore before turning to two practical exercises lies in the difference between wanting and needing.
Life lived chasing “needing� plays into the scarcity mindset. Unfortunately, this is society’s default mode. Everything has to be justified. Everyone has to be on their guard against everyone else.
On the other hand, life lived following “wanting� fosters an abundance mindset. By default, manifesting a 10x life means manifesting opportunities and resources that didn’t exist before. In fact, it’s possible that these opportunities and resources would never exist if it weren’t for you proactively creating them.
In this way, the concept of wanting is actually the opposite of selfishness. Abundance becomes a reality for you and those around you only with this perspective.
What this boils down to is twofold. First, a wanting mindset and a 10x identity go hand-in-hand. No one “needs� exponential, nonlinear growth, but you transcend both these limits and become someone who does.
Second, 10x goals simply require a wanting mindset. 10x goals can only be born of abundance, and abundance can only be born of wanting.
When you become unapologetic about wanting what you want because you want it, you identify and learn to develop what Sullivan calls your unique ability.
10x goals are deeply personal. Nobody is going to want exactly what it is you do. As a result, the 10x identity you step into as you double down on your 20 percent will be radically unique and specialized, making you infinitely more valuable. You’ve moved past competing with others and moved into flow. Life then becomes intrinsically energizing and rewarding, and offering such nuanced mastery to others becomes one of your greatest joys.
It goes against everything you’ve ever been told, but you’ll soon discover it to be true: 10x really is simpler, better, and more fun.
-
You’ve gone 10x before
Sullivan is one of those “there are two types of people in this world� kind of guys. For him, some live in “the gap� while others live in “the gain.�
Those who live in the gap measure themselves against where they believe they could � or should � be. While there’s nothing inherently wrong with ideals, they can become problematic when used as the sole barometer for self-worth. Ideals are like the horizon: they can provide direction but can’t be reached.
Those living in the gain measure themselves from where they started. Instead of constantly feeling less than their future self, they’re always feeling more than their past self.
This appreciating rather than depreciating mindset means those in the gain view life as happening for them, not against them. Even the most challenging and demanding moments are framed as opportunities to learn, grow, and find greater meaning.
Which camp do you most often find yourself in?
The following exercise demonstrates one of the main implications these two mindsets have on your 10x life.
Reflecting on your journey so far, can you pinpoint a past 10x jump you’ve made? Almost everyone will be able to find at least one. With earnest investigation, most people will be able to uncover five or more.
This exercise is the gain mindset in action. It’s a potent reminder that a 10x future is just as possible for you as it is for anyone. You’ve gone 10x before. You can go 10x again.
Those predominantly living in the gap might find this exercise icky and uncomfortable. But this isn’t some happy-clappy practice. Sullivan goes so far as to say that it’s impossible to move forward until you’ve honored your story backward.
So, if you’re currently stuck spinning your wheels while getting nowhere, consider whether recognizing, rather than reprimanding yourself might be the key to loosening those tires up and getting you back up and flying.
-
You’ll go 10x again
Hopefully, you’re feeling mighty fired up at this point. You’ve learned how going 10x can be simpler, better, and more fun than you previously assumed, and recognized that you’ve already proven capable. In this last section, we’ll look at two ways you can practically structure your life to make 10x your default.
The first is to abandon the industrial model of linear, quantitative time.
Although few of us are employed to churn out widgets on the factory line anymore, most of us have kept this paradigm of time � and to our detriment. Factory line time wasn’t designed for creativity and flow, let alone 10x results!
On the other hand, performers � athletes and entertainers � approach time nonlinearly and qualitatively. They operate in three distinct modes which whole days, weeks, or even months are dedicated to. These modes are preparation, performance, and recovery.
This hyper-focused, super-specific model lends itself perfectly to a 10x life. After all, sustainable 10x performance requires 10x preparation and 10x recovery.
Most of us appreciate the preparation element. Perhaps we could use these moments more effectively, but we generally agree that preparation has its place. What’s less widely accepted is the necessity of recovery.
Sullivan calls days dedicated to recovery “Free Days,� and is adamant that you’ll only see 10x results by working less and recovering more. Sounds crazy, doesn’t it? Well, here’s a challenge: block off several Free Days for your next month, quarter, or year, that feels a little scary. Then, monitor your results for that period. If you truly commit to stepping away from work on those days, you may be surprised by what you find.
Sullivan’s second strategy has a similar theme: empowering your team to manage themselves. That is, without you. High achievers have the unfortunate habit of becoming the bottleneck in their individual or company’s growth. Their desire to be involved in the minutia of day-to-day operations, while commendable, ultimately keeps them or their team at 2x. They frequently forget that their job is to focus on their highest ROI 20 percent. It’s their team’s job to manage the remaining 80 percent.
Now, you may be thinking, “I don’t have a team, so this doesn’t apply to me,� at which Sullivan would argue you’ve just proven it does. If you’re a solopreneur genuinely committed to going 10x, he’d expect you to have a part-time personal assistant at the very least. For those whose 10x “work� isn’t “work� in the traditional sense � if you run the family home, for instance � Sullivan expects you’d hire help.
Your Unique Ability is unique precisely because only you can do it. With some smart –and bold � restructuring of your life, you can bring more of it into the world, bringing immense value to yourself and those around you.
-
Going 10x is the path to a life beyond your wildest dreams.
Whether you’re looking to take your personal life, professional life, or both to the next level, you’ll have to leave your 2x mindset and behaviors behind. While shedding that 80 percent can feel daunting, you’ll quickly discover that going 10x is ultimately simpler, better, and more fun than is widely assumed.
The 10x life isn’t for everyone, but there’s limitless transformation and reward for those who choose to pursue it.
July 12, 2023
Books that address mindset in this genre can often feel a bit gimmicky or rah rah, but I know they can be helpful for me, particularly as I come out of (and am still in) a season of life that feels very unpredictable and reactive. I don't default to thinking optimistically and positively about what can be accomplished within my control, defaulting to status quo answers for this season of life - tired, busy, merely surviving. There are a lot of good principles in this book - I found two thoughts particularly helpful: measuring the gap vs gain and that bigger dreams are more likely to change how someone lives day to day than tinkering on the margins for incremental growth. Still mulling over what this looks like in my spiritual, family, and work life, but it has me feeling more optimistic and entrepreneurial about this season of life that I'd otherwise punt away to the aforementioned excuses.
October 10, 2023
I really wanted to like this book more than I did. There's a lot of repetitive information in the book you can find elsewhere. Although the 'author' is Dan Sullivan, it's really Benjamin Hardy who wrote it and he pats himself on the back numerous times throughout the book. It feels like he uses Dan's name for credibility purposes. He doesn't need to, he can stand on his own credentials which are impressive.
Also, I'm not wild about business books reiterating chapter content in bullet points at the end of each chapter. It feels like they're trying to add pages to the book, i.e., to make it longer.
It does offer good advice throughout the book if you're looking to make a quantum leap in your life but, some of it, eh, not so much. As I said above, I really wanted to like the book much, much better.
Also, I'm not wild about business books reiterating chapter content in bullet points at the end of each chapter. It feels like they're trying to add pages to the book, i.e., to make it longer.
It does offer good advice throughout the book if you're looking to make a quantum leap in your life but, some of it, eh, not so much. As I said above, I really wanted to like the book much, much better.
October 10, 2023
Worst book I’ve read in 2023. The entire 400 pages can be summarize in 3 parts: set a ridiculously high goal, outsource most of your work to others, and the rest is full of bullshit. It provides a get-rich-quick scheme illusion by telling you to work less and achieve more, this main idea is not only useless, but also toxic for people in despair. If you are thinking about reading this book, I suggest reading Paul Graham or Naval’s original blog posts instead. They did a far better job explaining this in a short blog post.
June 30, 2023
I was excited to read this book. I was expecting some explosive ideas. But the main theme was to cut down the things you're doing and focus on one main idea and be an expert in it. Only then you can scale up your output, which means you produce more meaningful work. The author advises to cut down the 80% of work that is not helping you reach your goal and spent time only on the 20%.
While this is a good idea, he could have conveyed this idea in half the pages.
While this is a good idea, he could have conveyed this idea in half the pages.
August 18, 2023
I am fascinated by the premise and it has my mind whirling on what I can do differently for 10x growth.
One point off for the standard business book perspective that you get all the right people on the bus and magically everything is hunky dory. You give the 80% of stuff you don't want to do to this unicorn you find and hire who loves doing that 80%, and then they take the 20% of that they love and hire someone perfect to do the 80% of their job they don't want to do, ad infinitum, and it all sounds so perfect and reasonable, if you've, say, never actually managed/recruited/hired a group of humans.
One point off for the standard business book perspective that you get all the right people on the bus and magically everything is hunky dory. You give the 80% of stuff you don't want to do to this unicorn you find and hire who loves doing that 80%, and then they take the 20% of that they love and hire someone perfect to do the 80% of their job they don't want to do, ad infinitum, and it all sounds so perfect and reasonable, if you've, say, never actually managed/recruited/hired a group of humans.
October 17, 2023
Great points throughout that made me stop and reflect on past moves that were 10x moves not 2x moves. I rated it a 4 not a 5, as while it lit a new fire for me in thinking about and committing to my next 10x move, I think the book would feel overwhelming to the earlier entrepreneur version of myself and therefore *potentially* others just getting started.
May 19, 2023
Psychological flexibility is moving forward toward chosen goals even when it’s emotionally difficult.
What got you here won’t get you there.
“Every next level of your life will require a different you�
💭Anything that’s not 10x doesn’t meet the filter and gets released from your attention. Our attention is our most finite resource, even more finite and valuable than our time.
“Going 10x is the stripping away of everything that’s not “the David� of your core and high purpose.
You have to let go of everything in your life that is needlessly hard. More specifically, you’ll have to let go of everything you don’t truly want.
💭Only you can decide how far you’ll go.
“Strive for excellence in few things, rather than good performance in many�
Dr. Barnard encourages people to make their goal so big that they believe it’s impossible!
The entrepreneur should focus if they want the highest return on time and energy. Everything else is noise.
Having a 10x minder means you know and understand that to accomplish more, you must actually do and focus on increasingly less.
20% of your focus is producing 80% of your best and most desired results. This 20% consists of the activities you do and particular relationships you have.
Conversely, 80% of your focus is producing a mere 20% or less if your best results, meaning you’re investing lots of time and energy into stuff that’s literally holding you back, greatly.
Going 10x requires letting go of 80% of your current life and focus and going all in on the crucial 20% that’s relevant and high impact!!
“He was holding himself back because his time and his attention were too absorbed in the day to day details of his business�
Carson had nothing on his schedule 👈👈👈 pg 40
💭 What 80% that is keeping you grinding away, and ultimately a distraction for your biggest future jumps?
Pg 48 💭💭💭💭💭💭 Real estate agent
Personal assistants!!!
Answering and writing emails, writing up contacts, finding specific information, answering calls, Linda’s mind and attention both relaxed and expanded dramatically!!
“Within a year of having her assistant, Linda doubled her revenue�
1) assistant 1 - let go of administrative tasks
2) assistant 2
3) buyers agent
4) listing partner 💭💭💭 the service level needs to be the same.
“She wanted everyone in her city to think of her when they bought real estate� for me - it’s all of Michigan!
“Rate buster� 💭💭💭💭💭
Radically outproduced the established norm leading to extreme opposition by fellow workers
This is a core who not how obstacle that causes many people to stumble, whether in real estate or any form of entrepreneurship - believing others can’t do your job for you.
💭 Hiring who’s to free up your 80% isn’t a cost, but a massive investment in yourself and your business.
# 1 - let go of administrative tasks - take over email, scheduling, phone calls, logistical aspects, and personal life. Monthly newsletters.
#2 - let go of buyers
#3 - let go of listings
🔥🔥🔥🔥🔥🔥🔥
You get what you focus on.
Let go of pleasing anyone not in your top 20%
Nothing happens until you commit. 💭💭
To be psychologically flexible, you become increasingly comfortable and adaptive to situations and challenges which are initially uncomfortable to you.
Focus on your 20% and get really, really good at what you do. You build a team around you to handle what would have been your 80%.
Are you spread too thin, doing 5 or more different jobs, or do you have a growing team of people handling your former 80 %?
The longer you edit to get a who, the slower your progress will be because you’ll be mired in the 80%.
💭💭 “we have built a variety of systems that enable the business to run constant without me�
The longer you hold on to the 80% out of fear, the slower your 10x transformation will occur.
You can’t be great if you’re content being good.
💭To go 10x requires commuting fully to the 20% you most resonate with and eliminate everything they can’t or won’t go 10x with you.
❗️❗️❗️research shows that continual task switching makes flow and high performance basically impossible.
💭 When you embrace your unique ability, you stop worrying about what other people are doing. You stop competing entirely.
💭💭Increasing your value involves becoming more specific and specialized in what you create for specific types of people. As you become increasingly valuable, people will pay you increasing amounts of money in exchange for your value.
The hallmark is good leadership is making unpopular decisions.
Everything you want is on the opposite side of fear
Your unique ability is where you have superior skills, where you’re completely intrinsically motivated and thus energized and engaged, and it’s also where you see never ending possibility for improvement.
Commuting to your unique ability - the thing you want to do which excites you the most - takes extreme commitment and courage.
💭💭💭Your life’s ability is to develop mastery in and fully exported your unique ability.
Page 121 💭💭💭💭💭💭
Take all invitations such as yours - productivity in my experience consists of not doing anything that helps the work of other people but to spend all one’s time on the work that good lord has fitted one to do, and do it well. 💭
Clarifying the 20%
Letting go of the 80%
❗️You know a relationship is transformational when neither party feels they are loosing, and neither party feels like are getting the upper hand in the deal.
In transformational relationships, there are no losers.
Letting go of the 80% and fully embracing the 20% that most excites you will take you much closer to your unique ability.
10x is fundamentally about freedom.
Ideals are like the horizon in the desert.
Regularly reflecting on, appreciating, and measuring that profess immediately lightens the weight of 10x!
In the gain, you’re anti fragile!!! Every experience has something to offer.
💭💭High hope people take every experience they have as a learning opportunity - no matter the experience. Everything happens for them, not to them.
You can turn every experience into a gain. Every experience is valuable. You continually learn from every experience.
My 80% of the last 3.5 years has been letting go of people pleasing, saying yes to opportunities or situations I already know aren’t interesting to me, and needing to be right.
Measuring your gains enables you to frame your past effectively.
Fitness function and dream check -
You’re fitness function is your filter. It filters not only what’s important and what’s not important. It also filters what you see and what you don’t see / your selective attention.
OPPORTUNITY COST!!
💭Automaticity - how you go from consciously doing something to mastering it on the unconscious level.
The number one goal of life is developing mastery in your unique ability and this living out your unique calling and purpose at the highest possible level.
Being paid on your unique ability is living your dream!!
The more you invest in your unique ability, the more 10x transformations you will make.
Free days- 180 days
Focus days - 150 days - coaching, creating tools and models, podcasts or other projects
Buffer days - 35 days - meet with the team, organizing, planning
💭Think weeks 💭💭💭💭
You’ve got to step away and give the reins of the ship to someone else.
Switching from different types of tasks, such as creative tasks to administrative tasks, is ineffective.
Stack meetings on one or 2 days a week.
Meetings on Friday only. For me what about Thursday?
1030 coffee and/or 1145 lunch 💭
💭Create blocks of space for four hours when you’re working on and trying to solve a massive challenge or creative task.
Leaders don’t manage. The build a team of leaders that manage themselves.
3 wins from today - 3 wins for tomorrow
Leader to serve, guide and support all the members.
Stop needing to control the hows and instead began investing in yourself by getting increasingly higher quality who’s.
Page 220 - one person show. Your assistants job is to organize you! 20 hours of logistical and operational work off your plate. 👈👈👈👈👈
Personal life - clean your house, do various tasks, run errands, etc. 👈👈👈👈👈
Remember Frank Sinatra didn’t move his own pianos. Neither should you - whatever that means!!
Begin investing in who’s in all areas of your life.
What got you here won’t get you there.
“Every next level of your life will require a different you�
💭Anything that’s not 10x doesn’t meet the filter and gets released from your attention. Our attention is our most finite resource, even more finite and valuable than our time.
“Going 10x is the stripping away of everything that’s not “the David� of your core and high purpose.
You have to let go of everything in your life that is needlessly hard. More specifically, you’ll have to let go of everything you don’t truly want.
💭Only you can decide how far you’ll go.
“Strive for excellence in few things, rather than good performance in many�
Dr. Barnard encourages people to make their goal so big that they believe it’s impossible!
The entrepreneur should focus if they want the highest return on time and energy. Everything else is noise.
Having a 10x minder means you know and understand that to accomplish more, you must actually do and focus on increasingly less.
20% of your focus is producing 80% of your best and most desired results. This 20% consists of the activities you do and particular relationships you have.
Conversely, 80% of your focus is producing a mere 20% or less if your best results, meaning you’re investing lots of time and energy into stuff that’s literally holding you back, greatly.
Going 10x requires letting go of 80% of your current life and focus and going all in on the crucial 20% that’s relevant and high impact!!
“He was holding himself back because his time and his attention were too absorbed in the day to day details of his business�
Carson had nothing on his schedule 👈👈👈 pg 40
💭 What 80% that is keeping you grinding away, and ultimately a distraction for your biggest future jumps?
Pg 48 💭💭💭💭💭💭 Real estate agent
Personal assistants!!!
Answering and writing emails, writing up contacts, finding specific information, answering calls, Linda’s mind and attention both relaxed and expanded dramatically!!
“Within a year of having her assistant, Linda doubled her revenue�
1) assistant 1 - let go of administrative tasks
2) assistant 2
3) buyers agent
4) listing partner 💭💭💭 the service level needs to be the same.
“She wanted everyone in her city to think of her when they bought real estate� for me - it’s all of Michigan!
“Rate buster� 💭💭💭💭💭
Radically outproduced the established norm leading to extreme opposition by fellow workers
This is a core who not how obstacle that causes many people to stumble, whether in real estate or any form of entrepreneurship - believing others can’t do your job for you.
💭 Hiring who’s to free up your 80% isn’t a cost, but a massive investment in yourself and your business.
# 1 - let go of administrative tasks - take over email, scheduling, phone calls, logistical aspects, and personal life. Monthly newsletters.
#2 - let go of buyers
#3 - let go of listings
🔥🔥🔥🔥🔥🔥🔥
You get what you focus on.
Let go of pleasing anyone not in your top 20%
Nothing happens until you commit. 💭💭
To be psychologically flexible, you become increasingly comfortable and adaptive to situations and challenges which are initially uncomfortable to you.
Focus on your 20% and get really, really good at what you do. You build a team around you to handle what would have been your 80%.
Are you spread too thin, doing 5 or more different jobs, or do you have a growing team of people handling your former 80 %?
The longer you edit to get a who, the slower your progress will be because you’ll be mired in the 80%.
💭💭 “we have built a variety of systems that enable the business to run constant without me�
The longer you hold on to the 80% out of fear, the slower your 10x transformation will occur.
You can’t be great if you’re content being good.
💭To go 10x requires commuting fully to the 20% you most resonate with and eliminate everything they can’t or won’t go 10x with you.
❗️❗️❗️research shows that continual task switching makes flow and high performance basically impossible.
💭 When you embrace your unique ability, you stop worrying about what other people are doing. You stop competing entirely.
💭💭Increasing your value involves becoming more specific and specialized in what you create for specific types of people. As you become increasingly valuable, people will pay you increasing amounts of money in exchange for your value.
The hallmark is good leadership is making unpopular decisions.
Everything you want is on the opposite side of fear
Your unique ability is where you have superior skills, where you’re completely intrinsically motivated and thus energized and engaged, and it’s also where you see never ending possibility for improvement.
Commuting to your unique ability - the thing you want to do which excites you the most - takes extreme commitment and courage.
💭💭💭Your life’s ability is to develop mastery in and fully exported your unique ability.
Page 121 💭💭💭💭💭💭
Take all invitations such as yours - productivity in my experience consists of not doing anything that helps the work of other people but to spend all one’s time on the work that good lord has fitted one to do, and do it well. 💭
Clarifying the 20%
Letting go of the 80%
❗️You know a relationship is transformational when neither party feels they are loosing, and neither party feels like are getting the upper hand in the deal.
In transformational relationships, there are no losers.
Letting go of the 80% and fully embracing the 20% that most excites you will take you much closer to your unique ability.
10x is fundamentally about freedom.
Ideals are like the horizon in the desert.
Regularly reflecting on, appreciating, and measuring that profess immediately lightens the weight of 10x!
In the gain, you’re anti fragile!!! Every experience has something to offer.
💭💭High hope people take every experience they have as a learning opportunity - no matter the experience. Everything happens for them, not to them.
You can turn every experience into a gain. Every experience is valuable. You continually learn from every experience.
My 80% of the last 3.5 years has been letting go of people pleasing, saying yes to opportunities or situations I already know aren’t interesting to me, and needing to be right.
Measuring your gains enables you to frame your past effectively.
Fitness function and dream check -
You’re fitness function is your filter. It filters not only what’s important and what’s not important. It also filters what you see and what you don’t see / your selective attention.
OPPORTUNITY COST!!
💭Automaticity - how you go from consciously doing something to mastering it on the unconscious level.
The number one goal of life is developing mastery in your unique ability and this living out your unique calling and purpose at the highest possible level.
Being paid on your unique ability is living your dream!!
The more you invest in your unique ability, the more 10x transformations you will make.
Free days- 180 days
Focus days - 150 days - coaching, creating tools and models, podcasts or other projects
Buffer days - 35 days - meet with the team, organizing, planning
💭Think weeks 💭💭💭💭
You’ve got to step away and give the reins of the ship to someone else.
Switching from different types of tasks, such as creative tasks to administrative tasks, is ineffective.
Stack meetings on one or 2 days a week.
Meetings on Friday only. For me what about Thursday?
1030 coffee and/or 1145 lunch 💭
💭Create blocks of space for four hours when you’re working on and trying to solve a massive challenge or creative task.
Leaders don’t manage. The build a team of leaders that manage themselves.
3 wins from today - 3 wins for tomorrow
Leader to serve, guide and support all the members.
Stop needing to control the hows and instead began investing in yourself by getting increasingly higher quality who’s.
Page 220 - one person show. Your assistants job is to organize you! 20 hours of logistical and operational work off your plate. 👈👈👈👈👈
Personal life - clean your house, do various tasks, run errands, etc. 👈👈👈👈👈
Remember Frank Sinatra didn’t move his own pianos. Neither should you - whatever that means!!
Begin investing in who’s in all areas of your life.
This entire review has been hidden because of spoilers.
February 28, 2024
Really enjoyed this and definitely will read this one more than once!
June 25, 2023
ONE Thing: What do you want? Really want at your core?
“All progress begins with telling the truth�
It’s scary to think about� must put aside societal pressures / “needs”� be unapologetic� no need to rationalize�
“Shoot for the moon� even if miss, end up in the stars�
“When the WHY is strong enough, you’ll find the HOW�
10x = filter for everything helps focus you, your org and your life
- FOCUS / human attention = most important resource, bottleneck
“What got you here will keep you here�
- 20% of focus (Unique Ability) results in 80% impact� eliminate the other 80%!
- Your Unique Ability is how you create value, “pull� intrinsic motivation, your “why� / truest self
- 10x repels 2x so will experience loss w/ personal growth
- Be the “buyer� - high standards w/ time, relationships
- journal wins to grow confidence and future standards
“If never fully unplugged, then never fully in the zone�
- healthy / close relationships = healing
- ideas like fish, big ones are in DEEP water
- structure wk around energy / focus (1/2 day blocks, no more than 3 goals / day, less manic switching�)
- Time is relative (qualitative). Plan day for impact / progress, NOT busyness
- rest - psychologically detach from work
“All progress begins with telling the truth�
It’s scary to think about� must put aside societal pressures / “needs”� be unapologetic� no need to rationalize�
“Shoot for the moon� even if miss, end up in the stars�
“When the WHY is strong enough, you’ll find the HOW�
10x = filter for everything helps focus you, your org and your life
- FOCUS / human attention = most important resource, bottleneck
“What got you here will keep you here�
- 20% of focus (Unique Ability) results in 80% impact� eliminate the other 80%!
- Your Unique Ability is how you create value, “pull� intrinsic motivation, your “why� / truest self
- 10x repels 2x so will experience loss w/ personal growth
- Be the “buyer� - high standards w/ time, relationships
- journal wins to grow confidence and future standards
“If never fully unplugged, then never fully in the zone�
- healthy / close relationships = healing
- ideas like fish, big ones are in DEEP water
- structure wk around energy / focus (1/2 day blocks, no more than 3 goals / day, less manic switching�)
- Time is relative (qualitative). Plan day for impact / progress, NOT busyness
- rest - psychologically detach from work
February 28, 2025
I read this book as part of my business book club monthly read. It too me 2 months. It had some good points but was a slog to read. Too much 2X,10x…� The book could have been a few chapters shorter. The repeating of info was redundant.
October 9, 2023
This book really gives very useful advice. 10x is easier than 2x because it makes you rethink how you do things. Strongly recommended.
December 14, 2023
Seemed like a commercial throughout the book. Also, a lot of repetition from “Good to Great�. I’m glad I didn’t have to buy the book!
March 25, 2024
Every entrepreneur should read this book.
June 7, 2024
This book could have been an email
February 15, 2025
3.5, it was decent, fairly motivating, but lost its luster halfway through. Filled with examples of others who have 10x- felt repetitive.
March 11, 2025
Effective concept but the book was dragged out about 100 pages longer than it needed to be
January 29, 2024
I finally read this after allll my podcasts talked about it. Interesting concept that got my gears turning. Now I have to read “who not how� to learn more about that 🤔
October 24, 2024
Looking for all of the ways to 10x my life. Such a great concept if you can think outside the box and make this happen. It was helpful to consider areas of my life where I had already unknowingly done this to reaffirm that it is possible.
October 23, 2024
This is a great book on learning to think creatively and taking strategic rest from business versus grinding so hard.
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