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The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers
Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting, readability, and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
160 pages, Paperback
First published December 26, 2007
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Displaying 1 - 4 of 4 reviews
November 16, 2008
Having a brick and mortar store; advertising in magazines; and chatting up the neighbors just isn’t enough anymore. The Internet has changed the way we all do business. These days nearly everyone has a website, access to email, and a My Space account. Those that aren’t keeping up with the technology are finding themselves quickly falling behind.
The world is changing. The Internet is full of opportunities. The key to success in today’s business world is finding out what’s out there and how to go about being part of this new community.
Here’s where The Elements of Internet Style comes in. This book looks at the Internet, the potential opportunities, and the next generation of consumers. It details who the millennials are and what they expect from the products and services they buy. Then, the book goes even further to explain the dos and don’ts of writing for today’s consumers and the Internet in general.
The world is changing. The Internet is full of opportunities. The key to success in today’s business world is finding out what’s out there and how to go about being part of this new community.
Here’s where The Elements of Internet Style comes in. This book looks at the Internet, the potential opportunities, and the next generation of consumers. It details who the millennials are and what they expect from the products and services they buy. Then, the book goes even further to explain the dos and don’ts of writing for today’s consumers and the Internet in general.
April 10, 2016
Well written, easy to read, thoughtful, intelligent. A good introduction to writing and the construction of text in the context of the internet. It gives voice to half-baked thoughts I had, and voiced questions and confusions I had, coming, as I am, from a print based tradition. Its particularly valuable for writers, from wannabe to proficient. Internet writing is different, neither worse nor better, but definitely somethig new, and seeing how it is different, and how and why it has taken on the shape it has, is both fascinating, and important. The author does not judge internet style or non internet writing, and he also doesn't leave non internet writing out of his analysis, important for putting internet style in context of wider world of writing.
March 11, 2009
pæan to old media; fails to follow own prescriptions for concise "weblike" presentation
December 16, 2012
Worth reading if only for the links to a wealth of information sites.
Displaying 1 - 4 of 4 reviews
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