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Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Your Ultimate Guide to Book 1 in 3 Cold Calls
"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"
- JEB BLOUNT, bestselling author of Fanatical Prospecting
Cold calling is painful and uncomfortable for every single salesperson on Earth.
The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.
But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.
Cold calling sucks. And that's why it works.
While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever
Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.
Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.
Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.
Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.
If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.
This is your step-by-step-guide to get there.
Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.
"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"
- JEB BLOUNT, bestselling author of Fanatical Prospecting
Cold calling is painful and uncomfortable for every single salesperson on Earth.
The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.
But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.
Cold calling sucks. And that's why it works.
While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever
Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.
Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.
Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.
Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.
If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.
This is your step-by-step-guide to get there.
Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.
- GenresBusinessNonfiction
257 pages, Kindle Edition
Published August 11, 2024
340 people are currently reading
245 people want to read
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Displaying 1 - 30 of 31 reviews
January 18, 2025
Super livre sur la vente, qui donne des conseils très concrets à appliquer dès maintenant dans ma startup.
August 7, 2024
Armand and Nick promise that Cold Calling Sucks (And That's Why It Works) will be the most actionable sales book out there, and it makes a solid case. I have to confess, I haven't read that many sales books, but this one definitely stands out.
It’s a super easy read packed with practical steps to up your cold calling game. What really sets it apart are the real-life examples, helpful resources, and even recordings you can access via QR codes. I thought this was a pretty unique touch that adds a lot of value.
I also love how Armand and Nick are total sales pros. I don’t think I’ve ever read a book that prompted me to buy the audio version of it while I was still reading the print copy.
Overall, I would recommend Cold Calling Sucks (And That's Why It Works) for anyone who is doing direct sales, or leading a team of sales people.
It’s a super easy read packed with practical steps to up your cold calling game. What really sets it apart are the real-life examples, helpful resources, and even recordings you can access via QR codes. I thought this was a pretty unique touch that adds a lot of value.
I also love how Armand and Nick are total sales pros. I don’t think I’ve ever read a book that prompted me to buy the audio version of it while I was still reading the print copy.
Overall, I would recommend Cold Calling Sucks (And That's Why It Works) for anyone who is doing direct sales, or leading a team of sales people.
February 19, 2025
Good info
August 26, 2024
good but not super
it's a good book, with good content, but it's like written more for the sales agents who sale a product more than a service.
you can take the frame of the work and some advice even if you sale a service, but you have to personalized it more.
i liked mostly the final chapters, where it get to basic - action counts more than words, frame or pitching.
it's a good book, with good content, but it's like written more for the sales agents who sale a product more than a service.
you can take the frame of the work and some advice even if you sale a service, but you have to personalized it more.
i liked mostly the final chapters, where it get to basic - action counts more than words, frame or pitching.
February 7, 2025
Good stuff! Very interesting I literally finished it in one sitting and it felt like it was 50 pages long even the stuff that was completely irrelevant was so interesting to read about, very cool.
August 13, 2024
The tailored permission opener is way too many words. I like these guys but they’re more comical than sensible.
August 27, 2024
If you prospect for leads/sales…you NEED this book!
If your bank balance depends on whether you sell (or not) - if that number is smaller than you’d like…get this book NOW.
I have been an SDR/Appointment Setter and Cold Caller for multiple industries. I was Sandler trained. I teach sales myself.
This is the BEST book on cold calling (and it will actually help you in other prospecting areas, too!) I have ever read. It is so rare for me to see something I didn’t already know and practice in a book like this.
Data gathered from millions of sales calls underpins the tactics in this book. You can confidently adapt the script formulas to your niche, knowing that it will work. Very, very much worth your time to do so.
Yes, cold calling sucks. Maybe the way YOU cold call sucks. Get this book so you suck less� and maybe even get d@mned good at it, filling your pipeline and your bank account.
If your bank balance depends on whether you sell (or not) - if that number is smaller than you’d like…get this book NOW.
I have been an SDR/Appointment Setter and Cold Caller for multiple industries. I was Sandler trained. I teach sales myself.
This is the BEST book on cold calling (and it will actually help you in other prospecting areas, too!) I have ever read. It is so rare for me to see something I didn’t already know and practice in a book like this.
Data gathered from millions of sales calls underpins the tactics in this book. You can confidently adapt the script formulas to your niche, knowing that it will work. Very, very much worth your time to do so.
Yes, cold calling sucks. Maybe the way YOU cold call sucks. Get this book so you suck less� and maybe even get d@mned good at it, filling your pipeline and your bank account.
August 23, 2024
Nice book. The authors go straight to the point cutting all the examples that usually make this kind of books boring and time consuming.
The authors provide datas and actionable tips in order to get more meetings.
Furthermore the book has a reading guide with videos and examples which can help understand the right TOV to be used during calls and I find this really helpful to improve our cold call game plus How to sound more confident to prospects in order to gain trust and make them say “this person knows what he’s talking about�.
I give 4 stars just because I knew some of the things they wrote already.
The authors provide datas and actionable tips in order to get more meetings.
Furthermore the book has a reading guide with videos and examples which can help understand the right TOV to be used during calls and I find this really helpful to improve our cold call game plus How to sound more confident to prospects in order to gain trust and make them say “this person knows what he’s talking about�.
I give 4 stars just because I knew some of the things they wrote already.
February 6, 2025
An abandoned book. I picked this up because I do need to make cold contacts in order to freelance as a voiceover professional and writer. I thought there might be some tips for me.
*spoiler alert*
However, once the "secret" was revealed to be lying, I tapped out! The author calls a big company and lies about working with people there. "Maybe you've heard my name?" No, the person hasn't, but they're intrigued enough to continue the call and/or book a meeting.
If I had to use lies to get my foot in a door, I'd find another way to make a living. Two stars for the layout.
*spoiler alert*
However, once the "secret" was revealed to be lying, I tapped out! The author calls a big company and lies about working with people there. "Maybe you've heard my name?" No, the person hasn't, but they're intrigued enough to continue the call and/or book a meeting.
If I had to use lies to get my foot in a door, I'd find another way to make a living. Two stars for the layout.
September 3, 2024
best cold calling book ever
I’ve read a ton of books for self help, business, sales claiming to have the secrets to sales or money-but it was always the most basic vague or common sense stuff. This is actually the most solid book that gives specific instructions that are unique too-you wouldn’t think of the things in the book if you hadn’t read it. I really like the thought put into this book. Great job! Straight to the point too.
I’ve read a ton of books for self help, business, sales claiming to have the secrets to sales or money-but it was always the most basic vague or common sense stuff. This is actually the most solid book that gives specific instructions that are unique too-you wouldn’t think of the things in the book if you hadn’t read it. I really like the thought put into this book. Great job! Straight to the point too.
December 16, 2024
"Cold Calling Sucks... and That's Why It Works" is such a great read. Armand and Nick pack it with with super practical tips that you can start using right away. They keep it real about the challenges of cold calling but break it down in a way that makes it feel way less intimidating. Whether you’re new to it or just need a refresher, this book gives you the tools to actually make it work. Highly recommend!
Good job gents!
Good job gents!
March 3, 2025
I'm using these sales scripts this week before too many people read this book. For my fellow new Founders & CEO's - you must read this book. For your sake or hiring a VP of Sales. I also read and listened to the Audible version to hear their scripts live. It's short read, highly actionable, and scripts you can steal and adapt to your own workflow right away.
August 26, 2024
very helpful
I went from running a warehouse to selling insurance. I had so much training on the products we sold but nothing on calling prospective clients. This book gave me the foundation on how to make calls and land meetings. Excellent book!
I went from running a warehouse to selling insurance. I had so much training on the products we sold but nothing on calling prospective clients. This book gave me the foundation on how to make calls and land meetings. Excellent book!
September 6, 2024
Extremely easy to read. One of the few Sales book I’ve made it to the end on. Definitely things I can take and incorporate into my own skillset. Not everything but that should never be the case! 3 out of 5 stars is a compliment.
September 23, 2024
Felt weird putting a book I read for work on my GR but alas - still a book I read!
Super actionable, backed up by data. I’m running a series of trainings for my team and this was a great framework to base some of my trainings off of. Long time fan of 30MPC.
Super actionable, backed up by data. I’m running a series of trainings for my team and this was a great framework to base some of my trainings off of. Long time fan of 30MPC.
November 13, 2024
Best sales book so far! No one likes cold calling and this books goes in depth on why it matters, how to overcome objections, create your calendar, not jeopardise the quality and book the meetings!!
Really crucial if you want to crush your sales role! Highly recommend to anyone in sales
Really crucial if you want to crush your sales role! Highly recommend to anyone in sales
February 2, 2025
Simple, organized, and tasked. The context and descriptions may not match your industry but the methods and practice are for anyone. This will be taught and implemented with everyone on my team and passed around to anyone that wants to read. Can you say required reading anyone?
March 31, 2025
Personally, the best sales book I've read since it's 100% tactical and you can put things into action right away. No BS fluff or big strategy - just things that you can immediately do and improve. Love it.
August 14, 2024
Every outbound sales rep should read this book and make it as part of your routine the next day !
August 19, 2024
Phenomenal practical advice to help folks become better on the phone. Think it actually has a great theory of outbounding lingering in the background too. Really enjoyed this!
August 24, 2024
Excellent resource for the modern callers out there!
August 26, 2024
I have selected this book as Stevo's Business Book of the Week for the week of 8/26, as it stands heads above other recently published books on this topic.
September 6, 2024
An excellent practical guide to cold calling
Armand and Nick nail the art and science of cold calling in this research-based book that is packed with practical insights.
Armand and Nick nail the art and science of cold calling in this research-based book that is packed with practical insights.
September 27, 2024
We know it, but still, it resonates
The title says it all! We all look for the silver bullet, and most of the time, it isn't there...
this is your silver bullet.
The title says it all! We all look for the silver bullet, and most of the time, it isn't there...
this is your silver bullet.
October 28, 2024
Cold calling does suck, solid examples of how to make the most of a dreaded task.
January 20, 2025
Fanatic book for anyone in Sales! Changed my entire perspective on Cold calling!
February 19, 2025
Solid sales read
Good perspective and takeaways that help all states of sales. One of the better sales reads out there from humble authors.
Good perspective and takeaways that help all states of sales. One of the better sales reads out there from humble authors.
February 20, 2025
It was great! Learned a lot, fast
March 12, 2025
AWESOME!!!
No BS no theory no bla bla bla
ONLY Practical insights I can apply Now!
Congrats!! Love it!
Go for it!
No BS no theory no bla bla bla
ONLY Practical insights I can apply Now!
Congrats!! Love it!
Go for it!
April 29, 2025
Rekommendera en massa tekniker jag känner nej!
Displaying 1 - 30 of 31 reviews
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