Pheonix's bookshelf: currently-reading en-US Thu, 17 Mar 2016 13:41:25 -0700 60 Pheonix's bookshelf: currently-reading 144 41 /images/layout/goodreads_logo_144.jpg <![CDATA[Storm Front (The Dresden Files, #1)]]> 47212 HARRY DRESDEN � WIZARD

Lost Items Found. Paranormal Investigations. Consulting. Advice. Reasonable Rates. No Love Potions, Endless Purses, or Other Entertainment.

Harry Dresden is the best at what he does. Well, technically, he's the only at what he does. So when the Chicago P.D. has a case that transcends mortal creativity or capability, they come to him for answers. For the "everyday" world is actually full of strange and magical things—and most don't play well with humans. That's where Harry comes in. Takes a wizard to catch a—well, whatever. There's just one problem. Business, to put it mildly, stinks.

So when the police bring him in to consult on a grisly double murder committed with black magic, Harry's seeing dollar signs. But where there's black magic, there's a black mage behind it. And now that mage knows Harry's name. And that's when things start to get interesting.

Magic - it can get a guy killed.]]>
372 Jim Butcher 0451457811 Pheonix 0 3.99 2000 Storm Front (The Dresden Files, #1)
author: Jim Butcher
name: Pheonix
average rating: 3.99
book published: 2000
rating: 0
read at:
date added: 2016/03/17
shelves: currently-reading, phoenixintrestes
review:

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<![CDATA[Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy]]> 10326084 Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of Ìýpersuading us to buy.
Ìý
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.Ìý Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Ìý
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
Ìý
ÌýÌýÌý•ÌýNew findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age â€� starting when they are still in the womb!
ÌýÌýÌý•ÌýShocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
ÌýÌýÌý•ÌýHow marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
ÌýÌýÌý•ÌýThe first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
ÌýÌýÌý•ÌýHow companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailoredâ€� to our psychological profiles.
ÌýÌýÌý•ÌýHow certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.ÌýÌýÌý
ÌýÌýÌý•ÌýWhat a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
ÌýÌýÌý•ÌýAnd much, much more.Ìý
ÌýThis searing expose introduces a new class of tricks, techniques, and seductions â€� the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.Ìý]]>
304 Martin Lindstrom 0385531737 Pheonix 0 3.80 2011 Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
author: Martin Lindstrom
name: Pheonix
average rating: 3.80
book published: 2011
rating: 0
read at:
date added: 2016/03/17
shelves: currently-reading, phoenixintrestes
review:

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<![CDATA[Harry Potter and the Prisoner of Azkaban (Harry Potter, #3)]]> 5 435 J.K. Rowling 043965548X Pheonix 0 currently-reading 4.57 1999 Harry Potter and the Prisoner of Azkaban (Harry Potter, #3)
author: J.K. Rowling
name: Pheonix
average rating: 4.57
book published: 1999
rating: 0
read at:
date added: 2016/03/12
shelves: currently-reading
review:

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