Previous editions have guided hundreds of thousands of professionals in their work, and it has been adopted by hundreds of enterprises as the basis of their business analysis practice. This latest version of the guide extends its scope beyond business analysis in projects to address agile development, business process management, business intelligence, and business architecture.

This thoroughly revised and updated version includes:

ā€� A concept model that unifies ideas and terminology across business analysis disciplines.

Ģżā€� Restructured knowledge areas to support business analysis at every level from small tactical initiatives to major business transformations.

ā€� Five perspectives covering the most prominent business analysis disciplines and demonstrating how to apply the knowledge areas in different situations.

ā€� Coverage of new business analysis techniques that have gained wide acceptance in the community.

ā€� Updated and revised content in every knowledge area and more!

Whether you are considering starting a career in business analysis, or you are an experienced professional in the field,the BABOKĀ® Guide is your key resource to help you and your stakeholders discover opportunities for business success, deliver successful organizational change, and create business value.

Winner of the HUGO AWARD for best novel, 1976
Winner of the NEBULA AWARD for best novel, 1975

In this new, greatly updated edition of The Return of Depression Economics, Krugman shows how the failure of regulation to keep pace with an increasingly out-of-control financial system set the United States, and the world as a whole, up for the greatest financial crisis since the 1930s. He also lays out the steps that must be taken to contain the crisis, and turn around a world economy sliding into a deep recession. Brilliantly crafted in Krugman's trademark style--lucid, lively, and supremely informed--this new edition of The Return of Depression Economics will become an instant cornerstone of the debate over how to respond to the crisis.

"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals. This book is long overdue and badly needed."
Ā—Fred Wilson, Managing Partner, Union Square Ventures

"Feld and Mendelson pack a graduate-level course into this energetic and accessible book.?The authors' frank style and incisive insight make this a must-read for high-growth company entrepreneurs, early-stage investors, and graduate students.?Start here if you want to understand venture capital deal structure and strategies.?I enthusiastically recommend."
Ā—Brad Bernthal, CU Boulder, Associate Clinical Professor ofLaw, Technology Policy, Entrepreneurial Law

"A must-read book for entrepreneurs.?Brad and Jason demystify the overly complex world of term sheets and M&A, cutting through the legalese and focusing on what really matters.?That's a good thing not just for entrepreneurs, but also for venture capitalists, angels, and lawyers.?Having an educated entrepreneur on the other side of the table means you spend your time negotiating the important issues and ultimately get to the right deal faster."
Ā—Greg Gottesman, Managing Director, Madrona Venture Group

"Venture Deals is a must-read for any entrepreneur contemplating or currently leading a venture-backed company. Brad and Jason are highly respected investors who shoot straight from the hip and tell it like it is, bringing a level of transparency to a process that is rarely well understood. It's like having a venture capitalist as a best friend who is looking out for your best interests and happy to answer all of your questions."
Ā—Emily Mendell, Vice President of Communications,National Venture Capital Association

"The adventure of starting and growing a company can be exhilarating or excruciatingĀ—or both. Feld and Mendelson have done a masterful job of shedding light on what can either become one of the most helpful or dreadful experiences for entrepreneursĀ—accepting venture capital into their firm. This book takes the lid off the black box and helps entrepreneurs understand the economics and control provisions of working with a venture partner."
Ā—Lesa Mitchell, Vice President, Advancing Innovation, Kauffman Foundation

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.