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This is some pseudoscience bullshit. Even when he does cite actual, well-known experiments, he summarizes them in misleading ways. But a lot of what he says is just nonsense, using cherry-picked data to support preconceptions and stereotypes (some of which border on racist or sexist �� like, why is he weirdly obsessed with “hot or not�� studies that rate perceptions of female attractiveness and men’s aggression, dominance and “masculinity��?!)