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JAKe Hatmacher


I have two books and have just completed a three-day book giveaway for both. I promoted this using Facebook ads and in all more than 1500 copies of my books were 'purchased' through Amazon.
My first book is a thriller and was published in 2014. The second is a self-contained sequel and a murder mystery, published in 2022.
Here are a few interesting things to come from this:
1. My Facebook adverts targeted only people in the UK and all the links were for the UK Amazon site, and yet half the sales were in the US and a quarter were in Australia. I am not quite sure how that happened.
2. Even though both books were promoted equally (same advert, same download page) my second book - the murder mystery - accounts for 92% of the sales. I am not sure if this is because it is newer, or if 'murder mystery' is a more popular genre than 'thriller'.
3. The number of clicks on the adverts account for only half the sales - so I am not sure where all the other sales came from.
4. Being a giveaway, I didn't make any money, but its nice to see books selling regardless.
Paul wrote: "I thought I would share a recent experience I had with a Facebook marketing campaign. If you have any thoughts, please share.
I have two books and have just completed a three-day book giveaway for..."
Hi Paul. 1,500 free copies in three days would place you on charts within Amazon and would account for the copies not traceable to the FB ads. Sort of organic visibility - gotta love it :)
I have two books and have just completed a three-day book giveaway for..."
Hi Paul. 1,500 free copies in three days would place you on charts within Amazon and would account for the copies not traceable to the FB ads. Sort of organic visibility - gotta love it :)

Your post sounded as if you were responding to what I wrote. Obviously, that has been my personal experience. I went on to read an entry from a UK author about a thriller and a mystery he wrote and then did a giveaway and purchased Amazon adds to promote. He states he "sold" 1500 books doing that, most of them from the mystery book. Great for him, but my experience with Amazon ads has been a flop.
Anyway, I liked that you took heart in my post and wish you success in whatever form it takes.
JAKe


I've been running FB ads since last summer. For six months or so it was a huge winner, 10x any previous period, but the air has now gone out of that balloon and we're pumping hard to get back up.
My experience has been that only something like 25% of sales can be tied to a specific ad, be it FB or Amazon. That you got 50% seems really good,
Eldon has it right - the surplus are 'organic' sales from when Amazon promotes your book in their algorithm, and it's seen by more customers.
Good luck with your books!
Rock

I distribute through D2D, which goes into Amazon.
Question is, if I’m not Amazon only, can I advertise through them? Or do they say no, because I go through d2d?
Terry wrote: "Not sure if this is the right thread to ask but I’ll ask anyway. I’ve never tried any sort of advertising or marketing of my books and I have the sales to prove it.
I distribute through D2D, which ..."
Your money spends as good as anyone else's - you don't have to be Amazon exclusive to advertise with them.
I distribute through D2D, which ..."
Your money spends as good as anyone else's - you don't have to be Amazon exclusive to advertise with them.

I distribute through D2D, which ..."
Marketing with Amazon is fine, but your book won't get many views if there aren't reviews/ratings of it. There are a bunch of book marketing websites, BookBub being the granddaddy of them all (but expensive), but there are a bunch of others. Fussy Librarian has given decent and consistent results for a reasonable price. And consistent results, for me, means getting hundreds of books out to readers at one time. Maybe I make little to nothing, but that's not exactly the point at that time.
As with any new, unfamiliar product on the market, people need a reason to purchase it. A sale price on Fussy or Bookbub will help with that. The more sales, the more ratings/reviews will pop up on Amazon & GR, the more interest will build for your book.
And marketing like this is something you need to keep doing. Not a one and done job.

Your real experiences would be greatfully appreciated. 🙂


Hi Jake - I've published three books on both Amazon and IngramSpark. I've had no issues whatsoever with Ingram. The process is pretty straight forward. The only thing is you'd need a new set of paperback and hardcover covers because Ingram has their own cover templates for you to use.
Hope this helps,
Ava

I just saw your post. This is a great idea. I'm already donating money for supplies and other items to two disadvantaged schools. Why not tie it to my books? Thanks


I opened my account with Kdp years ago. If I recall correctly, they would send you a check ifyour account reached a certain amount. But opening an account is the key. They'll deposit your money in your account no matter the amount.
Try the following:
On your KDP page, you’ll see where it says “Create.�
The last line on that section - “Create a book | Book timelines | Free ISBNs | Tools and resources,�
- click on the Tools and resources.
On that section below “Help Topis� on the left, there is Account & Taxes
� Set up your KDP account
Hope this helps

But I’m trying to read more indie publishing work, mainly in the fantasy genre. But I also like science fiction, horror, mystery, and historical fiction. If anyone wants to recommend any or have their own book that was recently published. Let me know.

I am a fantasy writer looking for reviews on my own. Not sure if the forum wants me to post up links, but east to find in my profile.
It's a robot algorithm.
Go to Author Marketing Experts and search for Amazon Reviews deleted under their blog. It is a lengthy article and might help to understand some of the issues. (no links allowed so hope you can find it)
Hope that helps.