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“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”
― David Ogilvy

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.â€� I want you to find it so interesting that you buy the product.”
― David Ogilvy, Ogilvy on Advertising

“Ever find yourself working on something without knowing exactly why? Someone just told you to do it. It's pretty common, actually. That's why it's important to ask why you're working on _____. What is this for? Who benefits? What's the motivation behind it? Knowing the answers to these questions will help you better understand the work itself.”
― Jason Fried, David Heinemeier Hansson, Matthew Linderman, 37 Signals, Rework

“All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.”
― Jason Fried, Rework