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350 pages, Paperback
First published December 1, 2013
Trained to cope with scarcity, we have struggled with abundance.
James Wallman
In 1991, the average American bought 34 items of clothing each year. By 2007, they were buying 67 items every year. It means Americans buy a new piece of clothing every four to five days.
James Wallman
Minimalism is not defined by what is not there but by the rightness of what is and the richness of what is experienced.
Materialism, and the consumer culture and capitalist system it underpinned, was the right idea for the right time. It meant that the masses, for the first time in human history, lived in abundance rather than scarcity. It gave us washing machines, TVs, and indoor toilets. It delivered clean water, the welfare state, and health care that has improved the length and quality of our lives.
We may have reached the apex of our (over)consumption on clothes as well. After decades of going up, perhaps we have reached “peak clothes�. In 2007, the average American bought almost twice as many items of clothing each year compared to 1991. But by 2012, the number they were buying had stopped rising, and had even fallen slightly, from 67 to 64 items.