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Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
Get ready for the ultimate crash course in communicating and solving problems through simple pictures.
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.
?
Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything shared online is now visual¡ªselfies, GIFs, smartphone videos, and more. This explosion of communication through pictures isn't a millenial-driven fad; it's as natural as those lines first drawn by Oog and Aag. Just turbo-charged by the latest technology.
?
And yet over the past twenty years, as I've taught people from Fortune 500 CE0s to White House staffers how to harness the power of imagery, the biggest objection I've always heard is, "But I can't draw!" Trust me, you can. You don't need to be da Vinci to be an outstanding visual thinker and communicator. The most effective drawings are the simplest, and you can get good at those in three minutes. In this little book, I'll teach you how to use seven basic shapes to explain just about anything to just about anyone.
If you've read my previous books, you'll see one or two familiar tools here, along with a bunch of new tools you can start using right away.
If you're new to my approach¡ªwelcome! Get ready to work smarter, communicate more clearly, and get better at whatever you do, just by picking up a pen.
Get ready to draw to win.
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.
?
Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything shared online is now visual¡ªselfies, GIFs, smartphone videos, and more. This explosion of communication through pictures isn't a millenial-driven fad; it's as natural as those lines first drawn by Oog and Aag. Just turbo-charged by the latest technology.
?
And yet over the past twenty years, as I've taught people from Fortune 500 CE0s to White House staffers how to harness the power of imagery, the biggest objection I've always heard is, "But I can't draw!" Trust me, you can. You don't need to be da Vinci to be an outstanding visual thinker and communicator. The most effective drawings are the simplest, and you can get good at those in three minutes. In this little book, I'll teach you how to use seven basic shapes to explain just about anything to just about anyone.
If you've read my previous books, you'll see one or two familiar tools here, along with a bunch of new tools you can start using right away.
If you're new to my approach¡ªwelcome! Get ready to work smarter, communicate more clearly, and get better at whatever you do, just by picking up a pen.
Get ready to draw to win.
192 pages, Hardcover
Published September 13, 2016
214 people are currently reading
1133 people want to read
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Displaying 1 - 30 of 57 reviews
October 4, 2016
The premise of this book is very, very simple: if you want to be the most effective you can be, draw your thoughts out, especially if you are trying to communicate them to someone else.
The book is divided into ten chapters.
Chapter 1 - Author Roam clarifies that he defines the word "draw" loosely. He considers even "gesturing while talking" a type of drawing, since it gives the audience visual information. Really, he just wants his readers to start using pictures, images, anything visual, to engage with people on a deeper level. He also claims that you don't even have to be good at traditional pen-to-paper drawing, since almost any picture is better than no picture.
Chapter 2 - Illustrates how visual presentations will set you apart from the competition.
Chapter 3 - Shows how to make clear, logical drawings that reflect whatever it is you are thinking. If you have an idea, call it Circle. Call the next idea Triangle, etc. Just assign pictures to your thoughts and get them on paper.
Chapter 4 - Argues the importance of simple, clear visuals that make sense and are easy to read. Draw the right pictures in the right order.
Chapter 5 - Discusses the importance of telling people about people. Don't forget emoticons and stick figures, whatever it takes to remind your audience that people are the focus.
Chapter 6 - Discusses how to use images to illustrate vision and leadership.
Chapter 7 - Gives advice on how to use images to more effectively sell.
Chapter 8 - Shows how drawing can spark innovation by encouraging people to think differently.
Chapter 9 - Argues that visuals are an absolute necessity when training people.
Chapter 10 - Gives a short summary of why drawing is such an important part of thinking and communicating.
I think this is a good book for people who are really hesitant about being "artsy" in any way. For me, the information is a little too basic, but I could see how this book could be helpful to those working in a buttoned-up, business world setting. The book is super easy to read; it's short and, as you might imagine, has a lot of pictures. If you are looking to become a bit braver with your pen, you'll probably enjoy this one.
ARC received through Amazon Vine.
See more of my book reviews at .
The book is divided into ten chapters.
Chapter 1 - Author Roam clarifies that he defines the word "draw" loosely. He considers even "gesturing while talking" a type of drawing, since it gives the audience visual information. Really, he just wants his readers to start using pictures, images, anything visual, to engage with people on a deeper level. He also claims that you don't even have to be good at traditional pen-to-paper drawing, since almost any picture is better than no picture.
Chapter 2 - Illustrates how visual presentations will set you apart from the competition.
Chapter 3 - Shows how to make clear, logical drawings that reflect whatever it is you are thinking. If you have an idea, call it Circle. Call the next idea Triangle, etc. Just assign pictures to your thoughts and get them on paper.
Chapter 4 - Argues the importance of simple, clear visuals that make sense and are easy to read. Draw the right pictures in the right order.
Chapter 5 - Discusses the importance of telling people about people. Don't forget emoticons and stick figures, whatever it takes to remind your audience that people are the focus.
Chapter 6 - Discusses how to use images to illustrate vision and leadership.
Chapter 7 - Gives advice on how to use images to more effectively sell.
Chapter 8 - Shows how drawing can spark innovation by encouraging people to think differently.
Chapter 9 - Argues that visuals are an absolute necessity when training people.
Chapter 10 - Gives a short summary of why drawing is such an important part of thinking and communicating.
I think this is a good book for people who are really hesitant about being "artsy" in any way. For me, the information is a little too basic, but I could see how this book could be helpful to those working in a buttoned-up, business world setting. The book is super easy to read; it's short and, as you might imagine, has a lot of pictures. If you are looking to become a bit braver with your pen, you'll probably enjoy this one.
ARC received through Amazon Vine.
See more of my book reviews at .
July 19, 2018
Very practical, deceptively simple, and clarifying. No fluff. Tips and processes that I'll be carrying back not only to work, but everyday. Going to be keeping this deskside.
June 8, 2018
We are all in the business of COMMUNICATING, and this book will help you do so in a more efficient and effective way!
Easy to read, to the point, and VERY actionable. No matter what you do, this book will help you clarify your thinking and the communicating of those ideas.
Also, this goes in line with what Adam Grand shares in his book "Originals" about how to hack yourself into being more creative. By DOING creative activities, we can trick the brain into being more creative (proved by research).
So start drawing to win! Look forward to some of my drawings soon on my Instagram account (@mindfulbusiness).
Easy to read, to the point, and VERY actionable. No matter what you do, this book will help you clarify your thinking and the communicating of those ideas.
Also, this goes in line with what Adam Grand shares in his book "Originals" about how to hack yourself into being more creative. By DOING creative activities, we can trick the brain into being more creative (proved by research).
So start drawing to win! Look forward to some of my drawings soon on my Instagram account (@mindfulbusiness).
January 20, 2018
I used to draw, a lot. Not too much anymore. After reading this book, I don't think I'll ever let the drawing habit slip again.
This book drives home the point that we're visual creatures and pretty much everything can be understood and explained better with pictures. This isn't a "how to draw gestalt art" book. Anyone can draw the basic shapes to get their point across and understand things better. The book is about using a few simple concepts to get ideas across for innovation, sales, and teaching. Concise but wonderful.
This book drives home the point that we're visual creatures and pretty much everything can be understood and explained better with pictures. This isn't a "how to draw gestalt art" book. Anyone can draw the basic shapes to get their point across and understand things better. The book is about using a few simple concepts to get ideas across for innovation, sales, and teaching. Concise but wonderful.
December 26, 2016
I have been experimenting with drawing out my thought process so this caught my attention and it didn't disappoint. Basic drawing technique to help you map out your thinking process.
Using basic shapes to draw out your thought process and create pictures that people can relate to.
Using basic shapes to draw out your thought process and create pictures that people can relate to.
May 13, 2018
I read it in a couple of hours, but I think it will be a great tool. Dan Roam encourage us to use "our visual mind" and get advance of simple drawings in order to understand better an idea.
4 hightlights and 2 task to do. It is a great coffee table book for quick consult. :)
4 hightlights and 2 task to do. It is a great coffee table book for quick consult. :)
September 18, 2016
Please, update your material!
New book and for the fourth time the same stuff. I trusted Dan Roam till today, but this is the last time. Sorry for that.
New book and for the fourth time the same stuff. I trusted Dan Roam till today, but this is the last time. Sorry for that.
June 11, 2018
Great book. A quick read.
I would recommend this book to anyone looking to improve their communication, or add a visual arsenal to their strategic thinking skills.
I would recommend this book to anyone looking to improve their communication, or add a visual arsenal to their strategic thinking skills.
April 30, 2020
this book is the beginner of my visual thoughts aka doodling. this is a well-structured book to teach simple ways of drawing and the reasons to draw. I took a lot of notes from this book which is pretty unusual for me.
listing some important stuff mentioned in the book:
draw like your world depends on it
drawing basic objects
setting limits is important for artists
the ways of ideal visual story
75-25 principle
starting with why
and the importance of teaching/training others
the whole book was packed with drawing from the writer himself. how to solve problems through drawing was writers primary target.
listing some important stuff mentioned in the book:
draw like your world depends on it
drawing basic objects
setting limits is important for artists
the ways of ideal visual story
75-25 principle
starting with why
and the importance of teaching/training others
the whole book was packed with drawing from the writer himself. how to solve problems through drawing was writers primary target.
January 7, 2023
While ¡°back of the napkin¡± by the same author talks about ¡°how¡± to think visually, this covers the ¡°why¡±. It also provides some useful tips in communication, drawing charts, collaboration and teaching.
August 30, 2016
[Note: This book was provided free of charge by Target Marketing in exchange for an honest review.]
Those who have known me and seen my pitiful attempts at drawing, despite a fond appreciation for art [1], would not consider this book to be initially ideal. But before I got halfway through this short (less than 200 page) book, I was no longer offended by the writer's seeming desire to defend contemporary culture from its devotion to the image and its comparative denigration of text, which is still the one part of the book I find irritating, and instead was more intrigued by its defense of data visualization and the thoughtful and simple way the author goes about this task with somewhat basic and primitive art to give a vision to that which is often at best imperfectly understood [2]. As someone fond of Tufte's work on data visualization, I found much to appreciate here in terms of the art of visual explanation. Even those with modest artistic abilities will likely appreciate what this book has to offer.
This book offers what it sets out to do, and that is guidance and instruction on how people can use simple drawings to lay out a vision and succeed in business, and even in life, by being able to visualize better than others and to gain an advantage as a result of taking advantage of the immense human brainpower devoted to visual processing and analysis. Not only does this book contain a great deal of pictures, which are within even the drawing abilities of someone like me, but the drawings themselves serve to tie together the overarching themes the author is dealing with, including the fact that the division of tasks within corporations is related to six fundamental types of drawing that answer the six basic questions of reporting, so the Chief Marketing Officer draws a portrait and answers the question of who customers are, while the CEO provides the reasons why a company is doing what it does, by showing the equation that makes sense of what is going on. Other drawings show how a use of before and after and the 75-25 principle allow customers to own drawings and sell themselves on what is being offered to them. Those reading this book are likely to be fairly open to the approach the author has about using visual processing to sell one's vision.
At its heart, this book is a book about sales and marketing, and it makes clear a large part of the reason why there is a great deal of interest in data visualization in the contemporary discourse on technology. In many ways, though, this book is far more appealing than most pitches that one will receive in this sort of area, because the author is not trying to sell expensive data visualization software, but rather something simple, namely the fact that one can use simple drawings on a napkin or the back of an envelope or a blank sheet of paper to convey deep truths and gain insight on patterns and processes that would otherwise remain invisible. This is not a book about spending a lot of money to convey graphs and drawings to executives, but rather about capturing a vision by putting it down on paper through modest drawings that tell profound stories that allow us to better communicate with others. And which of us does not wish to communicate better with those around us?
[1] See, for example:
[2] See, for example:
Those who have known me and seen my pitiful attempts at drawing, despite a fond appreciation for art [1], would not consider this book to be initially ideal. But before I got halfway through this short (less than 200 page) book, I was no longer offended by the writer's seeming desire to defend contemporary culture from its devotion to the image and its comparative denigration of text, which is still the one part of the book I find irritating, and instead was more intrigued by its defense of data visualization and the thoughtful and simple way the author goes about this task with somewhat basic and primitive art to give a vision to that which is often at best imperfectly understood [2]. As someone fond of Tufte's work on data visualization, I found much to appreciate here in terms of the art of visual explanation. Even those with modest artistic abilities will likely appreciate what this book has to offer.
This book offers what it sets out to do, and that is guidance and instruction on how people can use simple drawings to lay out a vision and succeed in business, and even in life, by being able to visualize better than others and to gain an advantage as a result of taking advantage of the immense human brainpower devoted to visual processing and analysis. Not only does this book contain a great deal of pictures, which are within even the drawing abilities of someone like me, but the drawings themselves serve to tie together the overarching themes the author is dealing with, including the fact that the division of tasks within corporations is related to six fundamental types of drawing that answer the six basic questions of reporting, so the Chief Marketing Officer draws a portrait and answers the question of who customers are, while the CEO provides the reasons why a company is doing what it does, by showing the equation that makes sense of what is going on. Other drawings show how a use of before and after and the 75-25 principle allow customers to own drawings and sell themselves on what is being offered to them. Those reading this book are likely to be fairly open to the approach the author has about using visual processing to sell one's vision.
At its heart, this book is a book about sales and marketing, and it makes clear a large part of the reason why there is a great deal of interest in data visualization in the contemporary discourse on technology. In many ways, though, this book is far more appealing than most pitches that one will receive in this sort of area, because the author is not trying to sell expensive data visualization software, but rather something simple, namely the fact that one can use simple drawings on a napkin or the back of an envelope or a blank sheet of paper to convey deep truths and gain insight on patterns and processes that would otherwise remain invisible. This is not a book about spending a lot of money to convey graphs and drawings to executives, but rather about capturing a vision by putting it down on paper through modest drawings that tell profound stories that allow us to better communicate with others. And which of us does not wish to communicate better with those around us?
[1] See, for example:
[2] See, for example:
May 9, 2019
2019Äê4ÔÂ29ÈÕ¶ÁÍê¡£ÓÃʱ1Сʱ¡£ÔĶÁ°ëСʱ£¬ÕûÀí»Ø¹Ë°ëСʱ¡£Ö®Ç°ÒѾ¶Á¹ý×÷ÕßµÄÁíÒ»±¾ÊéÁË£¬ËùÒÔÕâ±¾Ö±½ÓÌø¶Á¾Í¿ÉÒÔ¡£Õâ±¾Ö÷ÒªÊÇÔÚ½²Êö»Í¼µÄÖØÒª×÷Óã¬ÒÔ¼°»Í¼µÄһЩ»ù±¾ÔÔò£¬Êµ²ÙÐÔ»¹ÊÇÒª¿´ÁíÒ»±¾Êé²ÅºÃ¡£¸ùĿ¼ÊÇ¡°Áìµ¼¡¢ÏúÊÛ¡¢´´Ð¡¢Åàѵ¡±£¬Ëæºó·Ö±ð½²ÊöÁ˻ͼÔÚÕâ4¸öÁìÓòÖеÄ×÷Óá£
March 24, 2019
We have been visual creatures since our inception. Our oldest ancestors told visual stories by drawing - this has endured for thousands of years. Today in the business world we stick to powerpoint presentation and dull our audience to sleep bullet after bullet! We even have a name for it? ¡. ¡°death by powerpoint¡±!
From the beginning of this book Dan Roam¡¯s challenges this status quo and proposes an alternative; drawing to win. In my opinion is that a book, like a presentation, should answer the question of "so what". If Roam's first book (Back of the Napkin) was the "how", then his second (Draw to Win) is the "so what".
Draw to Win delves into the key aspects of why you should draw a certain way. For example, starting with the who, leading with the eye and the mind will follow, drawing the world upside down are some of the areas Roam covers off in his book. Draw to Win was one of my favourite reads of 2016. If you work in the business world or better yet have to communicate with people (who doesn't) then pick this book up and enjoy!
Three key takeaways from the book:
1. From Cisco, 90% of all data transmitted on the Internet is visual! This was a 2015 statistic
2. Writing is the recording mechanism of verbal thinking. Drawing is the recording mechanism of visual thinking.
3. Roughly 1/3 of the brain's neurons are dedicated to visual processing and another third are occupied by vision combined with other sensory processing
From the beginning of this book Dan Roam¡¯s challenges this status quo and proposes an alternative; drawing to win. In my opinion is that a book, like a presentation, should answer the question of "so what". If Roam's first book (Back of the Napkin) was the "how", then his second (Draw to Win) is the "so what".
Draw to Win delves into the key aspects of why you should draw a certain way. For example, starting with the who, leading with the eye and the mind will follow, drawing the world upside down are some of the areas Roam covers off in his book. Draw to Win was one of my favourite reads of 2016. If you work in the business world or better yet have to communicate with people (who doesn't) then pick this book up and enjoy!
Three key takeaways from the book:
1. From Cisco, 90% of all data transmitted on the Internet is visual! This was a 2015 statistic
2. Writing is the recording mechanism of verbal thinking. Drawing is the recording mechanism of visual thinking.
3. Roughly 1/3 of the brain's neurons are dedicated to visual processing and another third are occupied by vision combined with other sensory processing
December 4, 2016
Great book! I found this wandering in a bookstore and it captured my attention. I learned so much reading this book. I have always been interested in mind mapping because of its visual element. Dan Roam broadened my horizons about the way in which simple drawing can be so powerful in communicating ideas of all sorts. I¡¯ve started using the ideas in this book in my own professional life ¡ª and, while I am still learning, it has created a fresh shift in my thinking. I¡¯m planning to use these ideas in my teaching of online classes next semester. If you are interested in expressing yourself clearly and creatively in professional life, check this book out. I¡¯ll pursuing more of this author¡¯s books in the future.
March 27, 2018
If your work includes
- explaining what you did to other people.
- getting ideas across.
- getting them to the "aha" moment that you got in your head already.
The author does a good job at showing you how you can do it.
I really enjoyed this book. The first chapter is really interesting. After, that it took a low dive when he tries to make you draw a dot, line, arrow, and stickman. But once you later understand that he is trying to show you how to put your ideas visually on paper, make flow charts that explain the process it made sense. I would suggest starting to draw along while you read those chapters for a demo project. This way you will already start getting how you can break complex things and make them easy when presented visually.
- explaining what you did to other people.
- getting ideas across.
- getting them to the "aha" moment that you got in your head already.
The author does a good job at showing you how you can do it.
I really enjoyed this book. The first chapter is really interesting. After, that it took a low dive when he tries to make you draw a dot, line, arrow, and stickman. But once you later understand that he is trying to show you how to put your ideas visually on paper, make flow charts that explain the process it made sense. I would suggest starting to draw along while you read those chapters for a demo project. This way you will already start getting how you can break complex things and make them easy when presented visually.
January 5, 2019
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April 3, 2018
Accessible and inspiring. I like opening chapter title "draw like your life depends on it."
What he does, to make ideas so clear, is very hard, and he doesn't say it's easy, but he encourages you in a way that I thought maybe I can do this, and I picked up a pencil. I also shared his ideas with two friends working on presentations.
For a guy who is passionate about the power of visuals, he's also an extraordinary writer. I appreciate what I learned. Thanks, Mr. Roam and all who worked on the book.
What he does, to make ideas so clear, is very hard, and he doesn't say it's easy, but he encourages you in a way that I thought maybe I can do this, and I picked up a pencil. I also shared his ideas with two friends working on presentations.
For a guy who is passionate about the power of visuals, he's also an extraordinary writer. I appreciate what I learned. Thanks, Mr. Roam and all who worked on the book.
December 28, 2018
This is a quick book with a simple thesis: draw more. It's not particularly revolutionary, but I do recommend it to people in conceptual fields who are trying to communicate ideas. Specifically, while the rigor of writing can be effective in fleshing out the minutia of ideas, drawings do an amazing job transmitting the core focus of a concept. I don't know that the full book was needed, but for anyone struggling with ideation or creative communication, I highly recommend it as a quick ~2 hour read.
December 6, 2016
The underlying premise of this book is given in the title: create a visual to win points. While I was having a particularly difficult phone conversation, I tested the theory by drawing a simple cartoon to illustrate a point I had been trying to make for several minutes and texted my picture to my friend. With that one crude drawing, everything changed. Dan Roam is right. Today's conversation needs to be visual. Now I am going to study this book and apply the lessons to my business. Can't hurt.
October 4, 2016
I am a big fan of Dan Roam and I enjoyed this book like the others. I love expressing myself through images and I am the one mentioned in the book who says hand me the crayon and then holds on to it for the entire meeting. Even though I am already comfortable with drawing to get a point across, there a some great ideas for using drawing to sell and innovate and I will definitely give them a try.
November 22, 2016
Great starter tool kit for sketching your ideas
This is a wonderful book to get you started into visual thinking. Not only it gives you the basic building blocks of making the sketches, it tells you how to sequence then in order to sync with how your visual cortex works. I find it fascinating.
This is a wonderful book to get you started into visual thinking. Not only it gives you the basic building blocks of making the sketches, it tells you how to sequence then in order to sync with how your visual cortex works. I find it fascinating.
February 4, 2017
Draw to Win shows you how to take your business ideas and draw them in a simple step by step format.
This book is much more than that though. There are profound lessons between the pages. I took more notes on this small book than I've taken on tomes many times its size.
From the inspirational to the practical, I'll use the tactics in this book again and again.
This book is much more than that though. There are profound lessons between the pages. I took more notes on this small book than I've taken on tomes many times its size.
From the inspirational to the practical, I'll use the tactics in this book again and again.
February 3, 2019
Superb book, fresh perspective
I enjoyed reading this book and had so many take aways. The biggest one is that the best way to engage your audience for a longer time is to explain your ideas through simple images and drawings.
Almost everything which the author tried to explain has been substantiated with concrete steps and examples. Highly recommended book for everyone
I enjoyed reading this book and had so many take aways. The biggest one is that the best way to engage your audience for a longer time is to explain your ideas through simple images and drawings.
Almost everything which the author tried to explain has been substantiated with concrete steps and examples. Highly recommended book for everyone
September 23, 2016
Big fan of all Roam's books
I have read all his books and have found that my notes take on a more visual approach. I have tried to draw out key parts of my presentations and I have been pleasantly surprised by the responses of my audience.
I have read all his books and have found that my notes take on a more visual approach. I have tried to draw out key parts of my presentations and I have been pleasantly surprised by the responses of my audience.
November 12, 2019
I enjoyed this book. Teaches that drawing in a simple way the thoughts that you have open up your creativity. I finished the book and put the ideas to use immediately in drawing out my thoughts to help me create my 2017 Business Plan.
January 18, 2017
I've long been into mind maps, flow charts, and the like. This is a light and easy little book that is quite valuable as an addition to those techniques. Nothing terribly new, but Roam makes it easy and effective.
March 9, 2017
Good ideas and a framework for how to draw clear sketches for presentations and for organizing your thoughts when reducing problems to solvable units. Mostly the same material and some of the same examples as "Back of the Napkin" with a bit more experience in the field.
April 22, 2017
I won this book in a Å·±¦ÓéÀÖ First Reads contest.
It has a lot of good ideas for business and how drawing can contribute to the business. Definitely worth a read if you are are creative or non-creative wanting to get ideas for visuals to convey business ideas to co-workers.
It has a lot of good ideas for business and how drawing can contribute to the business. Definitely worth a read if you are are creative or non-creative wanting to get ideas for visuals to convey business ideas to co-workers.
October 8, 2016
Muy buen libro, resume de manera clara y sencilla sus libros anteriores.
De ¨¢gil lectura y conceptos claros.
Lo recomiendo.
De ¨¢gil lectura y conceptos claros.
Lo recomiendo.
October 23, 2016
I did find it hopeful to certain extent...
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