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Own Your Weird: An Oddly Effective Way for Finding Happiness in Work, Life, and Love

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Tired of all the "shoulds" that guide your life? Want to create a life full of meaning? Work on your own terms? See the world a little differently? Then it's time to Own Your Weird.

Creative entrepreneur Jason Zook certainly walks the walk of "owning his weird." He's had some crazy yet successful schemes -- he's made over a million dollars by having more than 1,600 companies pay him to wear their t-shirt (a project called I WearYour Shirt). Later he auctioned off his last name twice, for $50K each time. He then self-published his first book Creativity for Sale by nabbing sponsors and generating $75K in revenue. Now Own Your Weird is targeted to other potential "out of the box" thinkers who dream not only of doing work on their own terms, but also creating a meaningful life.

Consider Jason your spirit guide, offering strategies for honing in on what makes you weird, recognizing when feedback is just another form of procrastination, and how to stop with social media already. There's a specific set of strategies and exercises that can help you prioritize your life over your business, by identifying your MMM (Minimum Monthly Magic) number. He also offers examples from his own life (how he got out of $124K worth of debt, escaped the pressure to have a big wedding, and has thrived on social media by primarily ignoring it).

Own Your Weird is the permission slip you need to take that big risk. To finally chase down that big idea. And to let go of "supposed to" thoughts. See how life opens up when you break out of the blueprint.

200 pages, Kindle Edition

Published September 10, 2019

64 people are currently reading
769 people want to read

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Jason Zook

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Displaying 1 - 29 of 29 reviews
Profile Image for Jamie Bee.
Author1 book113 followers
September 9, 2019
Own Your Weird� and Capitalize on It

This is a somewhat peculiar book, which I suppose is not expected given its title and its subject. The author purports that the book will help you own your own weirdness. This isn't just on a personal level as one might think. In fact, the thrust of the book seems to be about how to take your own unique weirdness and turn it into a profit. The author himself has done quite a number of outrageous and unique things that are only possible in this age of the internet: he auctioned the rights to his own last name for a pretty penny, he got sponsorship for one of his books by selling tweet-sized ads in his book to online businesses, and he would wear others� branded t-shirts and go about on social media for a price.

The book is split into three sections, owning your weird mindset, how he owns his weird, and creating your own weird blueprint for business and life. The book is surprisingly thought provoking. The pace at first is a bit frenetic and odd, but once he gets into the meatier chapters, he simmers down a little and actually does provide some nuggets of wisdom. Each chapter ends with a brief exercise to help you find your own weirdness or express it, based on the chapter topic.

The problem with the book, though, is that the author is essentially everywhere in it. It was like he couldn't keep from discussing how someone could cultivate their own unique weirdness without injecting his story into it, even in the third section. I did find this a bit annoying and perhaps a little pretentious. Also, parts of the book just seemed like some random ideas thrown together. My sense is that he did much of this book on the fly. He does seem to have enough experience and insight that he could have created a pretty fantastic book, but it falls short due to the apparently spontaneous nature of the writing and a singular obsession with inserting himself into every bit of the book.

Although the subtitle says that this book is about work, life, and love, it mostly talks about how to use your uniqueness to start a business or profit in some other way. There are only very small sections on the other topics. Still, however, I will admit that I found this to be a rather intriguing read, and it did get me into thinking more about my own uniqueness and how I may want to let that shine going forward.

I received a free copy of this book, but that did not affect my review.

Read my other reviews at .
Profile Image for Kory Woodard Nobes.
92 reviews
September 13, 2019
I truly loved this book, and the countless highlights on my digital copy will show as proof of that.

Like Jason, I have experience trying to follow exact methods from other business owners with little luck in replicating their success for my business. It just doesn't work, and somewhere in the past almost decade of running my business I decided to kick a lot of that stuff to the curb. No more launching things just because someone says I should or showing up six thousand times in a day on social media if I don't want to. Honestly? I've never been happier. Own Your Weird solidified to me that my decision to pave my own path was a good one, and it's really amazing to see other business owners doing things totally different and defining THEIR unique version of success.

If you've been looking for a permission slip to do things differently from your peers, competitors, heck - even your friends, read this book! It's packed full of encouragement to find the methods, goals, and lifestyle that works for YOU and then own it!
Profile Image for Raffaela Raab.
20 reviews2 followers
December 6, 2020
DNF at 30%

Maybe I went into this with the wrong assumptions, but i wasn't expecting a finance/business help book. It starts off with an introduction with a cute fun anecdote of the authors life to demonstrate how different and quirky he is and how much success he had financially from that - and then it continues in that manner.
Ugh. Anectdoate after anecdote we sit through ridiculous stories about how to market every chapter of your life for.... yes for what? In the end this man described that its great to be a walking billboard as long as you get money from it LOL LOL HA HA

Now don't get me wrong - i do beleive that "selling your last name" or "wearing branded shirts" or "selling any space in your first book for advertisement space" is a fun and quirky idea that will work. ONCE. or maybe even TWICE. But. It is nothing practical that anyone can capitalize on while not feeling like they just sold their soul.

I went into this book wanting to accept my soul, my quirks, my weird. Now i just feel ridiculed.
Profile Image for Sarah Stubbs.
21 reviews4 followers
March 5, 2021
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"The funny part is, we think that fitting in or following the rules will guarantee our success, but all that guarantees is that we become forgettable. Weird ideas may be risker because they are 'unproven' but the payoff is so much greater because you get to be the first of your kind and you get to do it on your terms that line up with what you want for your business and life" (excerpt from Own Your Weird)

Jason Zook is not your typical entrepreneur, as is clearly defined from the onset of this book. The book opens with the story of how Jason once made $50 000 by selling his last name and becoming Jason Headsets.com for a year. Intrigued? Well, so was I.

As Jason himself is testament, Own your Weird is a book aimed at helping people to think outside the box and explore their uniqueness and own ideologies without the pressure of the "should dos" and the already laid out paths that so many of us are pushed to follow. The book is divided into three main sections, The Own Your Weird Mindset, How I Own My Weird and lastly, Creating Your own Unique Blueprint in Business and Life. Each section culminates in a small action or exercise that you can partake in that further helps emphasis the points raised.

I will be honest, from the onset I had moments where I struggled to continue with the book. The author is all over the place in certain parts the book. Its is as though he could not help injecting himself into each section, as if explaining how people could cultivate their own weirdness could not be done without his own stories, which at times felt slightly self-important. Certain areas of this book also felt as though it was written on the fly and so those points act a little like some random thoughts thrown together, which I feel slightly undermined the premise of the book.

That being said, I enjoyed the humorous and easy to consume approach Jason employs to drive certain points home and the daring way in which he tackles his own businesses. This is clearly demonstrated in his own business ventures such as selling his last name, selling advertising space on each page of a previously published book, and allowing people to pay to watch him write this particular book. He encourages you as the reader to explore and question the "tried and tested" paths that we are all pushed towards and how those don't always work for everyone.

I also enjoyed how Jason views his work and 'out of work' life as one and how exploring your life as one whole element is a key aspect in cultivating and growing your own uniqueness. It is a definite refresh from the idea that work should be work and home should be home, but ultimately that we should work to live and not live to work.

I found this book less of a "give me new ideas for life" book and more of a book of affirmations for my own life. Much of what Jason explores and breaks down is a lot of ideologies that I have already incorporated and found success with in my own life. However, if you new to your journey of accepting the truest version of yourself, this book may offer some important insight and different ways of thinking. It is less of a bunch of checkboxes on how to be successful but rather a mantra that helps you to explore yourself and what makes you unique and how leaning in to consistency and authentic-ness can help you find your version of happiness, what ever that is.

Like any "self-help" or "motivating" book there are elements that I did not exactly agree with, but that’s why I read these kinds of books. To question theories, explore new ideas, to find out the habits and journeys of successful people and to test them out in my own life. So like any book of this genre, you can pick and choose the elements you wish to incorporate. However, most of the topics covered in this book can offer anyone some much needed perspective and food for thought and for this reason, I recommend it. It is a particularly eye opening book if you are in the beginning phases of starting your own businesses. It is an incredibly easy read with tangible actions and exercises that could help you on your way to "Owning your Weird." If that’s your jam!
Profile Image for Suz Jay.
1,024 reviews76 followers
August 20, 2019
“In fact, being weird is kind of a key component of being human. We’re so complex that there’s room for everyone of us to experience humanness in a different way. Everything about you sets you apart from other people. The way you walk, talk, live, breathe, that really annoying thing you do when you eat (totally kidding…or am I?)...All of it contributes to your unique signature.�*

OWN YOUR WEIRD is organized into three sections: The Own Your Weird Mindset, How I Own My Weird, and Creating Your Own Weird Blueprint in Business and Life. At the end of each chapter, he includes an “Own it!� recap and to-do item. (He invites the reader to yell “I owned it!� after completing the task.)

I really love Zook’s “own your weird� message, the humor and enthusiasm he employs to drive his points home, and his sheer moxie as displayed in his business ventures such as selling his last name, selling advertising space on each page of a previously published book, and allowing people to pay to watch him write this book. I wasn’t so keen on the smallish print used for the paperback ARC version I received or the feeling that Zook improvised much of the book, much like the presentation he mentions making up upon the spot by coming up with three focal words (courage, happiness, and gratitude) and improvising the rest. Sure, the book and the presentation are inspiring, but he may have been able to delve deeper in the subject matter with more planning.

I especially enjoyed the chapters: Getting Comfortable with Rejection, Social Media, Friendships, Working to Live, Not Living to Work, and Focus on Completion, Not Perfection. His take on friendship is simple: a friend is someone who supports you. He stresses the need for quality friendships over quantity of friends. He gives advice on combatting “shiny-object� syndrome, and explains the trap of striving for perfection. He states: “When you’re able to let go of perfection and face the fear of actually putting yourself out there, while owning your weird, that’s when you’ll be one step closer to the life and business you ultimately want.�*

OWN YOUR WEIRD is a light, fun, and thought-provoking book about embracing one’s uniqueness.

Thanks to Amazon and Running Press, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc. for providing an advance reader copy for review purposes.

*Please note that my review is based on uncorrected text.
Profile Image for Vaish Shanoj.
Author1 book2 followers
July 26, 2021
What a great read for those of us trying to identify our true self in this highly curated world, where most of our decisions are dictated by many factors including social media and other relationships. Where we are on the rise of becoming self-made entrepreneurs and billionaires all by blindly following the paths of the already existing greats.

Jason Zoon, in his own weird and unique way, makes it very clear to the reader that to Own your Weird is not an act or a cover you put up but a very deliberate and sometimes difficult lifestyle choice. It is a choice between living your life on your command or any social constraints.

This is a one-stop shop for knowing how far you can go with implementing Owning your Weird to one's life, including business, marriage, friendship, and more.

And a really fun read! Definitely recommend it to anyone looking to be their true self.
Profile Image for Joe.
1 review
March 9, 2021
I absolutely enjoyed this book for exactly what it was. Which is to say "however the hell you want to take it". The author did an excellent job in setting those expectations early on that this book was not meant as anything more than a single man telling his story on what drives him in life and love. I learned a lot about both the author and made me really look at myself in things that I either held in common or that I am totally differentiated on, and honestly it was refreshing and a joy to read.

Thank you for being the beautiful weirdo that you are Jason and for writing a book that talks to other 'weird or strange" people in a way we can relate with!
Profile Image for Karma.
235 reviews
September 4, 2019
In this book, Jason Zook talks about owning your weirdness and making it a part of your authentic life. This, too, is a book on values disguised as weird (or not giving a f* from the Subtle Art of Not Giving a F*). The book was full of stories of how Jason has owned his weirdness in his life and his business. While the advice came from a good place, most of the work and life part will be valid to you if you own an online business and sell products to people. Overall a fine read.

I received a free copy of the book from NetGalley.
Profile Image for Benjamin.
125 reviews8 followers
March 26, 2021
It was more affirmational and less informational for me. Many of the things that the author talks about realizing or thinking about around his 30th birthday were things that I thought about in elementary school. There is also the assumption that your personality has to be expressed in some kind of entrepreneurial endeavor. That running your own business is how you should express your individuality.

Overall, I enjoyed the book and would recommend it for anyone that feels like they don't fit in or those that want to stand out as a business owner.
Profile Image for Aneesah.
38 reviews9 followers
August 26, 2024
I didn't expect this book to be as helpful as it was! An empowering read that reassured me that everyone is a little bit weird, and to embrace your own uniqueness. As adults we think we're living on our own terms and have outgrown the teenage pressures of blending into the norm, but actually there is quite a bit more to be said about being confident in choosing to live by your own values, day in and day out. A good read.
899 reviews18 followers
October 1, 2019
I found his point of view and topics/ideas to be helpful. There are ideas to think about and possibly put forth in ones life, depending on the reader. From work to personal, I think it can be a great reference for those who want to start saying no, to make a new start or to be themselves in one way or another.
Profile Image for Julissa.
163 reviews34 followers
December 27, 2019
I’m biased because I am part of the WAIMER community and I love everything Jason and Caroline create... But regardless, this book is easy to read, offers practical and actionable advice, it’s honest and funny at the same time! What more can you ask for?

Also the message of owning your weirdness and breaking the status quo resonates with me <3

I”M OWNING IT!!!
Profile Image for Mary Kenyon.
Author11 books120 followers
March 7, 2020
Enjoyable read. I love his business sense and quirkiness. Could it be it wasn't quite "weird" enough for me? That I define myself as weird and hoped for more weirdness and less business? Perhaps. But a worthwhile read, nonetheless, and one I would highly recommend to anyone who might be worrying weird translates to unsuccessful in this world that values conformity.
Profile Image for CharityJ.
893 reviews13 followers
April 28, 2020
If you can get past repeated stories, overused metaphors and a very casual writing style, there is a good nugget of truth here worth reminding ourselves of: that success often lies in accepting and celebrating our true selves, realizing we've all got something unique to offer, and living life not out of fear but out of hope and wonder.
1 review
May 5, 2020
Just hit send!

The book isn’t a list of checkboxes to be successful. Instead it is a mantra that allows you to explore who you are and what makes you unique. Once discovered being authentic and consistent can play a large role in helping people find their own version of happiness.
Profile Image for Meredith Hines-Dochterman.
401 reviews8 followers
September 18, 2019
I thought this would be a self-help/personal development book, which this was at times, but not as much as I expected. It read more like a business book, specifically for those who want to strike out on their own. That being said, there were still aspects of Zook's work that spoke to me, specifically his message that just because something hasn't been done before doesn't mean it can't be done.

I received a free copy of the book from NetGalley.
Profile Image for Michelle.
1,662 reviews12 followers
December 27, 2019
***Thanks to the publisher and NetGalley for providing me with a copy of this book in exchange for an honest review***
This was less a humorous self-help book and more about how to capitalize in the business world, which I was not really into.
Profile Image for Yoselyn Rodriguez.
6 reviews
January 9, 2020
If you are new into business this book is for you. I like how the author combines all in his life to pursue success. Is success an easy way to conquer? You will experience the author point of view of how success is.
Profile Image for Courtney.
346 reviews19 followers
December 6, 2019
4.5 stars. Jason can be my weird friend. #weirdosunite

Profile Image for Allan Fox.
1 review1 follower
December 19, 2019
I thoroughly enjoyed this book. Although the book is basically about creating a business, the author also offers his thoughts on debt, marriage, friendship and living authentically.
Profile Image for Tomás Martty.
4 reviews
January 12, 2020
It's inspiring. It's uplifting. And it gets you moving. I absolutely loved it and will recommend it 100%.
Profile Image for Barbara Hawley.
499 reviews5 followers
March 12, 2020
I listened to the audio version, and unlike many authors who read their own book, Jason was great. There were lots of great takeaways I applied to my writing work.
2 reviews
January 12, 2021
Fun read!

A really fun read that had me giggling out loud at multiple points. Great advice and just a fun unique perspective!
Profile Image for Laura.
254 reviews16 followers
February 6, 2021
Some interesting points but goes off on tangents that had me skimming.
Profile Image for Dora Okeyo.
Author25 books200 followers
September 15, 2019
Okay, so clearly, I haven't been cashing in on my weirdness, because reading all about Jason's escapades just shook me to the core!
I wonder, the first quarter of this book has some kind of energy, reading it you'd feel as though someone was excited about what they were telling you and the words just keep pouring out- in other words, the pace is a bit too hurried and I had to take a step back, read it slowly to try and grasp what point he was trying to make.
We've all got some weird juice in us and reading this book is one sure way of getting your confidence up a notch and working on some things.
Thanks Netgalley for the eARC.
Profile Image for Rob Bonstin.
6 reviews
December 6, 2019
Own Your Weird Owns It!

Just finished Jason Zook’s “Own Your Weird� and thoroughly enjoyed it. And more importantly I was inspired a lot and learned a lot!

If you’re thinking of changing up your life, starting a business or need some inspiration to shake things up, read Own Your Weird!

I started a journey to radically change my life, upend my career and start something new, about 5 months ago. This book really helped me to further hone my plan and motivate me to get cracking. If anything, it showed me that I’d made the right decision to Own My Weird and change my work and life for the better!
Profile Image for Amit.
117 reviews
December 1, 2019
I really felt like the whole book could've been written in a long post. Although it's a good effort from the author, most of the content felt like a detailed diary during each of his projects, which could've been avoided. Some portion just reaffirms the points which we already know, which is good.

Finally, if you're on the verge of entrepreneurial journey, a summary of this book could be useful. But if you've been doing nothing about it or struggling with the idea, this might serve you as a push to just go for it. But it has nothing special for common reader.
Profile Image for Rachelle.
1,296 reviews
November 26, 2019
Own Your Weird... this books elevates a side hustle to an entirely new level. Jason encourages readers to do what they enjoy, and that the long way is often the shortcut. His unique perspective and obvious enthusiasm for entrepreneurship and going against what society says we HAVE to do to be successful or to fit in provides idea starters and opportunities for readers to be successful in their own ways. A bit of minimalism and frugality is briefly mentioned.
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