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I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This book pretty much covers all the popular studies done on the human psyche and far from being an academic paper, brings the Psychology of Persuasion to the masses in a well articulated, well referenced, book.
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Apr 13, 2018
Ryan
rated it
it was amazing
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One of the best books I've ever read. While I was familiar with most of the concepts in this book, Cialdini's presentation and explanation of the implications was excellent, and I learned quite a bit. (I originally found this book through Ray Dalio's Principles, and honestly the best part of that book was built on this book as well as applying those principles in an internal-feedback loop to himself and as an external-feedback loop to his organizations.) Looking forward to reading his more recen
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I was expecting a sleazy pop-psych book on cheap (but unfortunately efficient) marketing tricks.
Instead this is a well written, thoroughly researched book on psychology of compliance. It is related to the current major trend of literature on psychology of decision and cognitive biases, but has a somewhat perpendicular approach to the topics (and came before most of the current hype).
It is written for defensive purposes (and intended to be read that way), but from the "readers' stories" it is cle ...more
Instead this is a well written, thoroughly researched book on psychology of compliance. It is related to the current major trend of literature on psychology of decision and cognitive biases, but has a somewhat perpendicular approach to the topics (and came before most of the current hype).
It is written for defensive purposes (and intended to be read that way), but from the "readers' stories" it is cle ...more

Sep 11, 2013
Kai
marked it as to-read

Feb 17, 2014
Vinayak
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Dec 10, 2014
Vishal Khatri
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Oct 17, 2015
Jorge David
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May 05, 2020
Navneeraj
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Nov 18, 2020
maraoz
marked it as to-read