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“All goals or motivations fit within two categories: approach or avoid.

For instance, going to work because you don’t want to lose your house is an avoidance-driven goal. Going to work to get a promotion is more approach- motivated.

Your reason or goal, whether positive or negative, approach or avoidance motivated, is the driver of your thoughts, energy, and actions.

In all instances, humans act as we do based on the future we see for ourselves. That may be a future we’re trying to avoid, or a future we’re trying to create.”