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Denise Lee Yohn

“Creating a Brand Toolbox is an important first step in fostering a strong brand culture, but the managers of great brands know that simply producing brand content and tools is not enough. They stage Brand Engagement Sessions featuring hands-on exercises and immersive experiences to ensure that brand understanding is followed with appropriate actions and decision making by their staff.”

Denise Lee Yohn, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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