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Two quotes from the book:

"All social media powers were founded on the optimistic promise that a more close knit and communal world would be a better one."

"We are so screwed it's beyond what most of us can imagine. And depending on how far you look into the future, it just gets worse."

LikeWar: The Weaponization of Social Media is a history guide of how we got from the first to the second quote in such a short period of time (Facebook is only about 14 years old). Reading this book at times frustrated me, sickened me, and pissed me off wanting to throw it across the room. Not because the book is bad, instead because it reveals in detail just how much of a Faustian bargain we have all accepted with the consumption of social media. There was so much crammed into its 273 pages of reading (with 108 pages of supporting footnotes) it's difficult to keep up without resorting to keeping your own notes (which I did). Since the book ends with the Matrix, I will as well. You can either accept the blue pill and ignore this book, or take the red pill by reading LikeWar. I highly recommend the red pill.