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Achieve Your Own Emotional Branding: The Biology of Appealing to Emotions
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Psychology > Is “The Impossible� really impossible?

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Burc Uygurmen | 3 comments In 1899, U.S. Patent Office Commissioner Charles H. Duell said, “Everything that can be invented has been invented.� This was the year when Henry Ford opened his first automobile factory.

In 1927, H.M Warner, owner of the famous Warner Brothers production company, said, “Who the hell wants to hear actors talk?� He thought there was no future for movies with sound.

Now let’s ask ourselves this question. If the predictions of insightful and experienced industry experts can fail, how healthy is it for us to conclude that our situation is impossible?

Edison made over 3,000 attempts to invent the light bulb. Stallone’s attempts to sell the script for his film “Rocky� were rejected around 1,500 times. What if Edison had tried 2,500 times and Stallone 1,400 times, and then concluded that the situation was hopeless and impossible? We wouldn’t know them at all, or in any case we would know them differently.

We have a natural tendency to think negatively in never-tried-before situations. We should get used to thinking positively about how we can achieve things, instead of how we cannot do them. We need to strip our mind of our and others� glass ceilings, fears and anxieties. Only in this way can we make our subconscious mind an ally that constantly pushes us to achieve our goals.


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