Science and Inquiry discussion

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Dawn Maslar
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Need your help with a subtitle
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And without knowing what the book is about it's very difficult to choose/write a title or subtitle....again, IMO.

Exciting, Addictive, Exciting Love is suppose to spark interest as well as be a one word characterization of each phase. Exciting is attraction - beginning with the presence of the neurotransmitter norephinephine, which makes you feel excited. The next phase is the addictive phase when dopamine comes into play. The third phase is when we fall in love, which is neurologically equivalent to temporary insanity. Then finally love, or true love, where love takes up neurological residency with maternal and unconditional love. Did the title grab your interest at all? By the way, it geared towards women (but you probably already knew that).
Thanks,
Dawn

"Exciting, Addictive, Insane Love: The Neurobiology of Our Favorite Emotion"
I think your proposed title is a little too sensational. And, as a woman, I'm a little offended that you think a sensational title is preferred or necessary. If it were me I'd go with "The Neuroscience of Love" or Bill's "Neurobiology of Our Favorite Emotion" as the title. But I suppose it depends on who your target audience is.

Is the book on romantic love, familiar love or both?

These are the four phases of or to romantic love.
The phases are based on the predominant neurotransmitter at the time, while the word in the title is the effect you feel. For example, when we are attracted norepinephrine signals that attraction by making us feel excited.
Once you decide this is someone you are interested in dopamine takes over. That's part of our motivation system. Like with gambling, the desire for more dopamine can make you feel addicted.
The third phase is falling in love. This is neurologically equivalent to temporary insanity.
Finally, if you both survive homeostasis you two move in a long-term love phase I call true love.
I want convey that is based on science but at the same time, it's entertaining and a fun read.
Thank you so much for your help.
I agree with Kenny and J. that the current title doesn't fit a scientific book, and actually is better to be the subtitle. For the main title, Betsy's suggestion "Neuroscience of Love" sounds good. I also like the title of a TED talk by Helen Fisher "The Brain in Love". I think your field of research is in a close relation with hers.

These are the four phases of or to romantic love.
The phases are based on the predominant neurotransmitter at the time, while the word..."
Wow, sounds interesting, Dawn!
Always the pragmatist, here's my question. Is there a vaccine against this?

Yes! Do you want to sells books, or do you want to sell books to smart people?
Need to find wording that doesn't scare off the 50 Shades of Grey crowd but doesn't turn off the eggheads....hmmm...

I do love the idea of The Brain in Love. And yes, I guess my target audience would be more the average woman than the science community, however, I would hope it would appeal to both.
Thank you for your feedback, you have given me a lot to ponder.
Exciting, Addictive, Insane Love.
Some suggestions for the subtitle include:
- The Four Phases of Love
- How Your Brain "Falls in Love"
- How the Four Phases of Love Shape Relationships
- Traversing the Four Phases to Love
- The Neuroscience of Love
Please vote for one, or provide another suggestion. Thank you so much