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“There are two ways to think about ourselves. One is as biological organisms, products of evolution and natural selection. From this point of view, humans are defined by our genes, and the purpose of life is to replicate them. But we are now emerging from our purely biological past. We have become an intelligent species. We are the first species on Earth to know the size and age of the universe. We are the first species to know how the Earth evolved and how we came to be. We are the first species to develop tools that allow us to explore the universe and learn its secrets. From this point of view, humans are defined by our intelligence and our knowledge, not by our genes. The choice we face as we think about the future is, should we continue to be driven by our biological past or choose instead to embrace our newly emerged intelligence?”
― Jeff Hawkins, A Thousand Brains: A New Theory of Intelligence

“The enemy of persuasion is obscurity.”
― Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences

“Defining the sales methodology enables the sales training formula to be scalable and predictable. The three elements of the sales methodology are the buyer journey, the sales process, and the qualifying matrix.”
― Mark Roberge, The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

“The referral is the easiest prospect in the world to sell. Ask any professional who hates selling (accountants, architects, lawyers) -- they'll tell you that 100% of their new business comes from referrals. That's because they're not capable of making sales calls and rely on the fall-in-your-lap method of selling.”
― Jeffrey Gitomer, The Sales Bible: The Ultimate Sales Resource