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“When companies do not understand their customersâ€� or usersâ€� problems well, they cannot possibly define value for them. Instead of doing the work to learn this information about customers, they create a proxy that is easy to measure. “Valueâ€� becomes the quantity of features that are delivered, and, as a result, the number of features shipped becomes the primary metric of success.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value

“Strategy is a deployable decision-making framework, enabling action to achieve desired outcomes, constrained by current capabilities, coherently aligned to the existing context.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value