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“There are three keys to becoming a publisher as a founder: Founders should be active and posting at least three to five times a week on social media, specifically on Twitter and LinkedIn. Founders should start a podcast focused on their niche. Founders should make public speaking a priority, whether or not they like it.”
― Dave Gerhardt, Founder Brand: Turn Your Story Into Your Competitive Advantage

“By talking to people instead of staring at spreadsheets all day, we’ve learned that people don’t actually like filling out forms, that they don’t even open marketing emails and that they’d much rather buy from people they know than a logo with a cool html template.”
― Dave Gerhardt, This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers