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“Overcoming Inertia The human mind is hardwired to favor the familiar. Yet new ideas ask people to embrace the unknown. This is an ever‐present Friction for the innovator. To tame this Friction, we need to transform the unfamiliar into the familiar. Inertia tends to be greatest under two conditions: when the innovation or change represents a major break from the status‐quo and when people don't have time to acclimate to change. To determine the level of Inertia that awaits your next idea, ask these three questions. Does the innovation represent a major break from the status quo or is it a slight tweak on what has been done before? Radical ideas are likely to run into heavy Inertia headwinds because people inherently distrust and reject unfamiliar and untested ideas. Have people had time to acclimate to the idea? If people haven't had time to adjust to new ways of thinking, expect resistance. Does the proposed change happen gradually or in one big step? Big, abrupt changes of practice or thinking are the most unfamiliar and therefore produce strong resistance. If Inertia threatens your innovation, you need to transform the unfamiliar into the familiar. Because as familiarity grows, Friction eases. The aim is to make a new idea feel less like a foreign invader and more like an old friend.”
― Loran Nordgren, The Human Element: Overcoming the Resistance That Awaits New Ideas