Lorraine Santoli (Author of Inside the Disney Marketing Machine)

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Lorraine Santoli

欧宝娱乐 Author

Born

Brooklyn, New York, The United States

Website

Twitter

Genre

Nonfiction, Spirituality, Business

Member Since

March 2015

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Biography
Lorraine Santoli, former Director of Corporate Synergy for The Walt Disney Company has established herself as an innovative communicator, creative thinker, writer, and idea specialist.

Joining the Disney organization in 1978, Lorraine launched her career as a motion picture and television publicist coordinating the public relations efforts of numerous Disney movies and television shows. After six years, she moved into the theme park arena and assumed the position of Manager of Publicity at Disneyland from 1984 to 1990. Beckoned to Disney Corporate headquarters in 1990, Lorraine was named Director of Corporate Synergy for the entire Walt Disney Company. In that leadership role she coordinated all marketing communications and interna ...more

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Combine Editions
Lorraine Santoli鈥檚 books

Average rating: 4.06 · 140 ratings · 18 reviews · 7 distinct works

	Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells by Lorraine Santoli (欧宝娱乐 Author), Bob McLain (Editor), Sam Tuchman (Foreword) 3.90 avg rating — 49 ratings — published 2015 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ears & Bubbles: Dancing My Way from The Mickey Mouse Club to The Lawrence Welk Show by Bobby Burgess, Bob McLain (Editor), Lorraine Santoli (欧宝娱乐 Author) (Editor) 3.85 avg rating — 39 ratings — published 2014 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Official Mickey Mouse Club Book 4.09 avg rating — 23 ratings — published 1995 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Disneyland Resort Remember the Moments: A Magical Souvenir by Tim O'Day, Judy Revenson, Lorraine Santoli (欧宝娱乐 Author) 4.62 avg rating — 13 ratings — published 2005	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Disneyland Resort: A Pictorial Souvenir 4.56 avg rating — 9 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The 10 Secrets to Organizing a Nonfiction Book 4.57 avg rating — 7 ratings — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Mickey Mouse 0.00 avg rating — 0 ratings — published 2005	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Lorraine Santoli…

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Lorraine Santoli's Blog

How to Market Unlikely Events

The following article features a partial chapter from my book entitled, 鈥淢arketing an Unlikely Anniversary.鈥澛� It focuses on how taking an idea that most would consider a non-starter can be molded into a phenomenal success when full force creativity in injected into the mix.聽 Enjoy!

For Disneyland鈥檚 30th Anniversary聽there had to be a great PR angle that would