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Matthew Brennan
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Attention Factory: The Story of TikTok & China’s ByteDance
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“Yiming revealed in a later interview that the company had made it compulsory for everyone on the management team to make their own Douyin videos with goals to gain a certain number of likes or suffer forfeits such as doing push-ups.”
― Attention Factory: The Story of TikTok & China’s ByteDance
― Attention Factory: The Story of TikTok & China’s ByteDance
“Take whiskey. Why do some people chose Jack Daniel’s, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don’t make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn’t the whiskey they choose, it’s the image. The brand image is 90 per cent of what the distiller has to sell.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“As legendary Chinese technology entrepreneur Xiaomi CEO Lei Jun judged, reflecting on lessons from his long career, “Seizing the opportune moment exceeds far, far beyond any other tactics.”
― Attention Factory: The Story of TikTok & China’s ByteDance
― Attention Factory: The Story of TikTok & China’s ByteDance
“Challenges also helped combat the final most difficult barrier of all—motivation. There was a sense of immediacy. Users either chose to participate in the fun challenge while it was trending today or risk missing out. Participation also gave people a sense of being part of a wider community.”
― Attention Factory: The Story of TikTok & China’s ByteDance
― Attention Factory: The Story of TikTok & China’s ByteDance
“Active methods (subscription and search) are better for larger screen devices often used for serious work or study, where session times tend to be longer, and keyboards allow for accurate and fast input. Passive methods of content distribution are, in general, more suitable for the fragmented time and small screens of smartphones.”
― Attention Factory: The Story of TikTok & China’s ByteDance
― Attention Factory: The Story of TikTok & China’s ByteDance
