Neil Rackham
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SPIN Selling: Situation Problem Implication Need-payoff
21 editions
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published
1988
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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
12 editions
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published
1996
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Major Account Sales Strategy
9 editions
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published
1989
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SPIN® -Selling
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Managing Major Sales: Practical Strategies for Improving Sales Effectiveness
3 editions
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published
1991
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The Management of Major Sales: Practical Strategies
by
3 editions
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published
1991
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
by
5 editions
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published
1995
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Making Major Sales
4 editions
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published
1987
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Alcançando Excelência em Vendas Para Grandes Clientes
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The Psychology of Negotiating
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published
1985
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“Successful people ask a lot more questions during sales calls than do their less successful colleagues. We found that these less successful people tend to do most of the talking.”
― Major Account Sales Strategy
― Major Account Sales Strategy
“In our research we consistently found that the people who were most effective during the Investigating stage were the ones most likely to be top sales performers.”
― SPIN Selling: Situation Problem Implication Need-payoff
― SPIN Selling: Situation Problem Implication Need-payoff
“If you’re getting a lot of objections early in the call, it probably means that instead of asking questions, you’ve been prematurely offering solutions and capabilities.”
― SPIN Selling: Situation Problem Implication Need-payoff
― SPIN Selling: Situation Problem Implication Need-payoff
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