Andy Polaine
Å·±¦ÓéÀÖ Author
Member Since
September 2019
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Service Design: From Insight to Implementation
by
11 editions
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published
2013
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“In the Gjensidige project, then, one of the key challenges was to develop a service proposition that eliminated price as the key deciding factor.”
― Service Design: From Insight to Implementation
― Service Design: From Insight to Implementation
“The approach taken in the Gjensidige project is an example of classic service design¡ªinsights research, workshops, service blueprinting, service proposition development, concept sketches and presentations, experience prototyping, testing, and delivery.”
― Service Design: From Insight to Implementation
― Service Design: From Insight to Implementation
“The biggest missed opportunity in development is that organizations don¡¯t think about their customers as valuable, productive assets in the delivery of a service, but as anonymous consumers of products.”
― Service Design: From Insight to Implementation
― Service Design: From Insight to Implementation