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“Worst Decision is Better Than No Decision!”
― Maxim Behar, 111 rules How to Make It

“Nowadays, some 60��70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“One implication is that we, the people who have been known as PR experts—and still go by that title—have now turned into a combination of publishers, reporters, and editors.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR