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Adam Morgan
More books by Adam Morgan…
“A Lighthouse brand is one that has a very clear sense of where it stands, and why it stands there. This sense of self is built on rock—a”
― Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
― Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
“They have come across an aspect of product performance about a brand that is startlingly impressive: that a Land Rover is designed to be able to drive 4,000 miles continually off-road, for example; that the airline I flew in on this morning had a masseuse on the plane that gave me a neck massage when I woke up; or that an ice cream that was forced upon me last night contained preposterously large chunks of Toffee Chocolate Fudge.”
― Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
― Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
“Mario, the most famous character in the world's largest entertainment business, is as colorful as he is because of the challenges of eight-bit technology: to compensate for poor pixilation definition, designer Shigeru Miyamoto gave the character a large nose to emphasize his humanity, a mustache to obviate the need for a mouth and facial expressions, overalls to make it easier to see his arms in relation to his body, and a cap to free him from the problems of animating hair; the most recognizable character in video game history was born of technical constraints.”
― A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
― A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Topics Mentioning This Author
| topics | posts | views | last activity | |
|---|---|---|---|---|
| Booktastic Bookah...: About You Part 3 2018 | 2 | 8 | Dec 30, 2017 05:29PM | |
| The Challenge Fac...: Hooray for Technology! E-Reader Challenge-February Edition | 15 | 42 | Mar 05, 2018 01:13PM | |
| The Challenge Fac...: February TCF Monthly Challenge | 28 | 77 | Mar 11, 2018 11:40AM | |
| The Challenge Fac...: Dictionary Word of the Month-September Edition | 43 | 61 | Oct 19, 2018 03:58PM | |
| Booktastic Bookah...: About You Part 1 2018 | 7 | 21 | Oct 24, 2018 03:49AM | |
| 2025 Reading Chal...: Richo's Challenges to Get to 1,000 Books | 83 | 454 | Oct 28, 2018 05:12AM |
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