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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.
As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. Thesecond editionpresents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data.
Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system.
Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed.
Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
322 pages, Kindle Edition
First published March 1, 2008
115 people are currently reading
2328 people want to read
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Displaying 1 - 23 of 23 reviews
March 29, 2015
I really enjoyed reading this book. I must admit that I am a sort of a statistics geek. I always loved to get my hands dirty digging into statistical data. What I loved about this book the most is how well structured it is. It starts of explaining the basics and gets more into details in later chapters. The edition that I read has an additional chapter with case studies that put the theory into practice. I highly recommend this book to all UX designers. Start measuring your UX now!
December 24, 2010
Really well written and really clear. This book helped me to understand how to use metrics in usability testing, not being a statistician, I found a lot of these metrics confusing before I read this.
April 8, 2021
This book starts with a good stats recap. It then goes on to translate these principles to research in tech, which isn't necessarily the same as it would be in academia. For example, situations in which a small sample size will suffice.
As someone who went to school when HCI and UX were not common school majors, I am so grateful this book exists! It does read a bit like a textbook, but I didn't mind, personally.
As someone who went to school when HCI and UX were not common school majors, I am so grateful this book exists! It does read a bit like a textbook, but I didn't mind, personally.
February 10, 2016
Not really one that you 'read' more useful to go over it all so you can reference it later. Great resource.
September 8, 2022
Great book to get up to speed with UX metrics. Reads more like a textbook than others that may be lighter and reader-friendly. I would recommend this as guide for any UX professional who is just starting out with quantitative research, or needing to collect and present data for data-driven decision-making with their business stakeholders.
September 10, 2017
Read selected parts, nice book!
February 9, 2018
Very basic
February 20, 2018
Useful resource in thinking about how to plan a usability study, and report out results.
January 29, 2020
A grad school class in a book!
April 14, 2020
Didn’t read completely- more of a reference book but was great insight into how to actually use stats/analytics to measure the different types of user experience
January 8, 2023
Дуже корисна книжка. Давно потребував якоїсь такоїкомплексної праці по UX дослідженнях та метриках. Тепер зможу працювати значно ефективніше. Асі., хто має справу з UX процесами - рекомендую.
dnf
January 18, 2023Read only 1/4 of the book. It felt like a textbook, so it's a valuable tool to reference when needed.
August 27, 2023
Love this book. The explanations are simple and very straightforward. A handy book for those who are studying user experience.
September 6, 2019
Good reference book for UX metrics.
July 7, 2011
Really only worth it for people who haven't taken stat courses and haven't done any formal usability testing. Even then, read Steve Krug's "Don't Make Me Think."
July 16, 2011
Extremely useful set if processes and ideas that help bring shape to an area that us easily left to the subjective.
February 6, 2013
lot's of useful tools and examples of how and when to use them
March 16, 2014
Very informative. But definitely not my field in education.
July 3, 2014
Trying to increase my knowledge of 'usability metrics'. This book had a ton of great stuff in it. What types of tests to run, when to run them, how to crunch the numbers, etc.
January 21, 2015
Excellent and very easy to read. I devoured this book and actually read it all, unlike most nonfiction books that get picked at in random orders. Very useful.
February 24, 2016
a must read
December 5, 2016
Very thorough and useful
February 17, 2016
Väldigt akademisk, men ger en bra överblick kring vilka grejer det finns fog för att mäta.
Displaying 1 - 23 of 23 reviews
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