This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures.
schon relativ alt, 1996 und 10 jahre reprint (also auch während des studiums veraltet), daher auch etwas enttäuscht, manche themen ganz interessant (geschichte der satzzeichen, piktogramme, mcluhan/fiore, geschichte der stockfotografie), aber richtig packend dind auch sie nicht geschrieben, etwas trocken, evtl. durch wissenschaftlichen anspruch? auch ein etwas wilder mix, werbung, foto, grafik, geschichte, stile, also insgesamt so naja
A fascinating compendium of essays on design and overview of theory and semiotics. Lupton is an engaging writer and a great prose stylist. The essay 'Period Styles' is worth the price alone. It's a book I go to frequently. Although nearly 20 years old, still highly relevant.
Livro indispensável para pensar o design em contexto. Os autores apresentam de forma simples, mas não simplista, o pensamento pós-estruturalista e propõe um diálogo e reflexão sobre os discursos presentes na prática do designer.
Really refreshing to find a graphic design book that's this intellectually engaging outside of the academic design milieu - it's also aged really well!