What do you think?
Rate this book
Powerful Proposals: How to Give Your Business the Winning Edge
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: * assess their "winner or loser" proposal status and take proactive steps to become a winner * address the ""Big Four"" questions that a proposal must answer to be successful * create "A+" proposals in less time with less wasted effort via a simple, repeatable process * neutralize the issue of price when the firm is not the low-price provider Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
- GenresBusinessNonfiction
Hardcover
First published January 3, 2005
11 people are currently reading
42 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 4 of 4 reviews
October 7, 2019
Good intro to proposal techniques.
August 18, 2015
This was a useful book though I found it quite dense. It's too bad because there is a lot very good information here that was just really hard to extract. This is the kind of subject that would be much better communicated had it been interspersed with stories of real life situations, stories or some other way of breaking up the density. I'll put a lot of this information to immediate use however and I'm glad I read it.
December 27, 2015
Another book about the RFP process. Like a e said before if you're responding to RFP's then you already failed.
You need to do better marketing so that you're the preferred expert or be the sole source of the intellectual property.
You need to do better marketing so that you're the preferred expert or be the sole source of the intellectual property.
November 1, 2010
Slick book. That's my review. Start here if you want to get your hands around proposals processes in a complex B2B environment.
Displaying 1 - 4 of 4 reviews
Can't find what you're looking for?
Get help and learn more about the design.