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“If you don’t buy into your story, nobody else will.”
― Carmine Gallo, The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

“Disney’s mission isn’t to build theme parks. It’s to “create happiness.â€� The Ritz-Carlton isn’t in the business of providing beds for heads, but it’s in the business of fulfilling the expressed and unexpressed wishes of their guests. Starbucks isn’t in the business of coffee as much as it’s in the business to inspire and nurture the human spirit.”
― Carmine Gallo, The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

“brands are built by embracing their DNA, their unique identity. “It doesn’t matter what you’re selling, identify what makes you unique and interesting and have the courage to be authentic across all of the social media platforms from which you share your story. Be yourself, put out awesome content, and people will be interested in what you have to say.”
― Carmine Gallo, The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

“After having put so many years and miles between the scared little boy and the young man I had fought so hard to become, here I was again: alone in the crowd, the black kid trembling in the middle of a graveyard only he could perceive.”
― Saeed Jones, How We Fight For Our Lives