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It is an interesting subject but not well written. For a book about learning to pay better attention, the author spends too much time repeating herself as if she doesn't trust the reader to do just that. I need to read some escapist fiction now to clear the cotton wool from my brain.

Cont:. Of course, a pink elephant is easy to process but, when it is something like, "there are poisonous snakes in Maine", we might not have the facts handy, so we can either research it or accept it as true, which most people do without inquiry. And when it is something like "the death penalty is more humane than life imprisonment", there is no easy process. Many believe what they are told as fact.

The first chapter had a lot of redundancy that made it slow but there were several paragraphs about how we process information that were interesting and worth remembering. To sum it up: When someone says to us something like, "there are pink elephants" our minds have to momentarily accept it as true before we do a very quick mental exercise to conclude that it is an untrue statement.