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“Our film had also received rave reviews and many “pull quotesâ€� that could be used for marketing. Nick Digilio of WGN Radio, who also happened to be a longtime Phantasm fan, gave us a sensational quote in which he called Bubba Ho-tep “an important piece of American cinema.â€� And in David Hunter’s review of our film in the Hollywood Reporter, he celebrated our star’s work by writing, “Bruce Campbell in a performance for the ages.â€� It all looked quite promising, and then Shultz mentioned just one more item—we would need some money to launch this endeavor. The roughed-up budget for this independent Bubba Ho-tep theatrical release came in at about a hundred and thirty thousand dollars. Yikes! But Dave Shultz firmly believed that if luck was with us, we could easily gross multiples of that number and actually turn a profit. For me it was an extremely tough decision. I had made a huge investment from my savings to pay for the production costs of Bubba Ho-tep. My dad in loyal fashion had also kicked in a chunk of change. With his background in financial planning he had always taught me that the best investments are when you invest in yourself and the principles you believe in.”
― Don Coscarelli, True Indie: Life and Death in Filmmaking

“Traditionally, Sundance announces the chosen few the week after the Thanksgiving holiday. It’s generally known that the lucky winners are notified in advance in the three days prior to that Big Thursday. Unfortunately for Bubba Ho-tep, it was not to be. It was a quiet Thanksgiving with no phone call. At the time I thought there was something wrong with my film, but I did not understand how the odds were stacked against all indie filmmakers. It’s all in the numbers. Using their own analytics, the odds are less than 1 percent in being accepted to Sundance. That means that for each film invited to the big dance, more than ninety-nine features—think about that—ninety-nine films that indie filmmakers have slaved over and poured all of their hopes, dreams, and in many cases gone into serious debt for, are not going to be selected.”
― Don Coscarelli, True Indie: Life and Death in Filmmaking