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“As CNN broadcasts my message to millions of Americans, I realize my job isn’t to manipulate public opinion. My job is to get gatekeepers like CNN to do it for me. Once you have ink, your story becomes real. A conversation starts that didn’t exist moments before, a conversation nobody would think to have if you hadn’t started it. The public begins to accept something you created out of nothing.”
― Phil Elwood, All the Worst Humans: How I Made News for Dictators, Tycoons, and Politicians

“In the PR business, we try to convert a villain into a vindicator or a victim as fast as possible.”
― Phil Elwood, All the Worst Humans: How I Made News for Dictators, Tycoons, and Politicians