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Peter Sims
Peter Sims isn't a ŷ Author
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Little Bets in New York Times
Original article as it appeared in NYT here. PREOCCUPATIONS Daring to Stumble on the Road to Discovery By PETER SIMS AT the recent Aspen Ideas Festival, the New York Times columnist Thomas L. Friedman said that when he graduated from college, he was able to go find a job, but that our children were going...
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“The key is to take a larger project or goal and break it down into smaller problems to be solved, constraining the scope of work to solving a key problem, and then another key problem.
This strategy, of breaking a project down into discrete, relatively small problems to be resolved, is what Bing Gordon, a cofounder and the former chief creative officer of the video game company Electronic Arts, calls smallifying. Now a partner at the venture capital firm Kleiner Perkins, Gordon has deep experience leading and working with software development teams. He’s also currently on the board of directors of Amazon and Zynga. At Electronic Arts, Gordon found that when software teams worked on longer-term projects, they were inefficient and took unnecessary paths. However, when job tasks were broken down into particular problems to be solved, which were manageable and could be tackled within one or two weeks, developers were more creative and effective.”
― Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
This strategy, of breaking a project down into discrete, relatively small problems to be resolved, is what Bing Gordon, a cofounder and the former chief creative officer of the video game company Electronic Arts, calls smallifying. Now a partner at the venture capital firm Kleiner Perkins, Gordon has deep experience leading and working with software development teams. He’s also currently on the board of directors of Amazon and Zynga. At Electronic Arts, Gordon found that when software teams worked on longer-term projects, they were inefficient and took unnecessary paths. However, when job tasks were broken down into particular problems to be solved, which were manageable and could be tackled within one or two weeks, developers were more creative and effective.”
― Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
“the value of prototyping: Potential users of ideas are more comfortable sharing their honest reactions when it’s rough,”
― Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
― Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
“Two fundamental advantages of the little bets approach are highlighted in the research of Professor Saras Sarasvathy: that it enables us to focus on what we can afford to lose rather than make assumptions about how much we can expect to gain, and that it facilitates the development of means as we progress with an idea. Sarasvathy points to the value of what she calls the affordable loss principle. Seasoned entrepreneurs, she emphasizes, will tend to determine in advance what they are willing to lose, rather than calculating expected gains.”
― Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
― Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
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