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“It is important to avoid trying to create something that is average in all dimensions.”
― William Lidwell, Universal Principles of Design

“Every element in a design should be expressed to the extent necessary, but not beyond the extent necessary. Excess is noise.”
― William Lidwell, Universal Principles of Design

“It is often preferable to settle for a satisfactory solution, rather than pursue an optimal solution.”
― William Lidwell, Universal Principles of Design

“Objects and environments that embody naturalness, simplicity, and subtle imperfection achieve a deeper, more meaningful aesthetic.”
― William Lidwell, Universal Principles of Design